Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

ポスターやポップの見た目など狭い意味のデザインではなく、『デザイン思考』の観点で必要な100のルールを辞書のようにアルファベット順に解説しています。80:20の法則、黄金律から、正規分布やヒューマンエラーまで、広く及んでいます。自動車の設計にも適用しているweakest pointにも触れており、二次元のグラフィックだけでなく、三次元にも適用され得るルールであり、一言でいえば、人間の心理がどう捉えるか、それを踏まえてデザインで留意することは何かをまとめています。ただ、デザインを本業としている方には当たり前過ぎて、物足りないかもしれません。大変読み易い日本語訳を図書館で見つけてからの縁ですが、日本語訳は、正規分布の平均値(mean)と最頻値(mode)を取り違えて間違って訳していたので、原書を取り寄せました。英検2級プラスアルファの語彙があれば読めますが、背景知識がないと難しく感じるかもしれません。

I bought this from a recommendation in another book I was reading. I am no designer, but after reading A Whole New Mind by Dan Pink, I was inspired to look into the area.This book gives you a list of 100 principles of design, from many different origins, and gives you two pages on each one; including an explanation, some practical applications and some illustrative examples. This is why I say it is not one to read in one sitting, because you basically have a long list of 100 things; no narrative to pull you through.So why 5 stars? Because as a book to dip into, to explore ideas you intuitively understand, it is a delight. Each idea is so quick to consumer and understand. Clearly each page is also beautifully designed.I have no idea if this is academically a great book on design, but for a non expert it is proving a wonder.

If you go to your local bookshop, and browse the section on Design books, you will see a selection of curiously bound offerings. But you will be very very hard pressed to find a book that genuinely covers design in a broad sense.The problem, it seems, as manifested by places like The Design Museum, is that the concept 'design' has become equated with appearance. This narrow perspective allows designers to shirk the responsibilities they have to end users in the design process. All too often a newly graduated designer will seek to stamp their personality or ideas on a product, flagrantly disregarding the basic principles of design.In one fell swoop, this book destroys any excuses designers may have. It is itself an elegant, highly accessible and successful example of good design. Each concept is covered in narrative, by reference and by example(s).From Occam's Razor, Affordability, Hick's Law to many areas not immediately obvious, the breadth of the book is wonderful, and no subject is anything other than easily understood.This coverage is no mean effort, and the beneficiaries cross all industries.Mandatory reading and reference for anyone who calls themselves a designer.

Excellent product excellent service

A useful point of reference