Reverse Selling: How Real Estate Agents Can Turn Cold Calls Into Clients

Great book and is very helpful.

I’ve just started real estate in the last 3 months and have been doing a lot of research including reading books, watching YouTube videos and doing the work in making calls…but I did not read this book until today! I love that Brandon is providing this framework for building out your real estate biz and lays it out very clearly! I read this in one day and can’t wait to implement these strategies to get more homes sold. I’d already watched your YouTube videos but this is much more in depth.Thank you so much! -Jenna

This book is packed with very informative stuff! My husband is getting ready to get his real state license and has been following Brandon for a few months. He's listening to every single episode of his podcast and is planning on joining his coaching sessions.

Brandon has personally made millions of commission dollars as a top performing agent. Then he turned around and build one of the fastest privately owned brokerages in the Mid-West. Every week he is in master mind meetings with other agents who are in the top 500 earners in the nation. His teaching is always fresh and works in todays Real Estate market. This is a book with solid foundational (and advanced) sales concepts. His concept of winning with "base hits" revolutionized my understanding of how to work the prospecting cycle correctly... he fixed two decades of sub-par old school sales training.I've spent over $100,000 on coaching with the various Real Estate coaching organizations in the last 20 years. I have been a client of Brandon's for years. I consider him a solid friend in business and amazing human being who gives, gives & gives.If you buy this book you are getting sales diamonds.

The information in the book is good it has some great scripts for memorization. I would recommend reading multiple times. Don’t just read study. The dialogues are made to ease tension and make the seller more comfortable with working with you. The model of this book is to offer value to clients and the rest is sold.

Love this real estate book. Great read!

Great book! Right to the point. Packed full of helpful information

Amazing value. To be honest I’m in his actually course as well and this book truly holds a lot of value for real estate agents as well as any salesperson

I'm finding so much value from this book in both its simplicity but also its straighforwardness. Brandon is not saying anything "new" per se (so yes you still have to prospect, get on the phone, meet people, etc), but he just breaks it down in a really comprehensive way. Yes there are scripts and skills, but most importantly he talks about the different mindsets we as realtors, as salespeople first and foremost, need to do the best jobs for our clients, our families, and ourselves. And he shows that all of this can be done, or rather should be done, without being overly "salesy" - if people need our product and service, we have to show them why we're the right choice, and if they don't, then why would they consider it at all?

Brandon Mulrenin has revolutionized the sales profession with his Socratic method of Reverse Selling. It's all here: the system; the scripts and the methods. Brandon has written this book specifically for real estate agents but it will be incredibly valuable to anyone in sales. Do yourself a huge favour and get your hands on this book, follow his system, do the work and you will immediately start setting appointments and closing sales.

Just started reading the book, and I have to say, it's probably some of the best content to read if you're in the Real Estate business.