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🪒 Elevate your electric shave game—closer, smoother, smarter.
Williams Lectric Shave is a 7-ounce pre-shave liquid designed to optimize electric razor performance by standing whiskers upright for a closer shave. Its friction-reducing, hypoallergenic formula with soothing green tea complex minimizes skin irritation and razor bumps, making it ideal for sensitive skin. Trusted for decades, it extends razor life and delivers a smooth, comfortable shave that enhances your professional appearance while saving money on gels and cartridges.


| ASIN | B0013NB7DW |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Brand | Williams |
| Brand Name | Williams |
| Country as Labeled | United States |
| Customer Reviews | 4.6 out of 5 stars 19,111 Reviews |
| Global Trade Identification Number | 00011509221513 |
| Included Components | 1 x Pre-Shave liquid |
| Item Dimensions | 1.5 x 3.25 x 5.5 inches |
| Item Form | Foam |
| Item Volume | 207 Milliliters |
| Item Weight | 7.25 ounces |
| Item dimensions L x W x H | 1.5 x 3.25 x 5.5 inches |
| Manufacturer | Lectric Shave |
| Manufacturer Part Number | 22151 |
| Material Features | Hypoallergenic |
| Material Type Free | Paraben Free |
| Model Name | hfs-koi-zk-a4533 |
| Model Number | 011509221513 |
| Number of Items | 1 |
| Other Special Features of the Product | Whisker-standing technology, friction-reducing formula |
| Product Benefits | Soothing |
| Recommended Uses For Product | Skin Irritation |
| Scent Name | Tea Tree |
| Skin Type | All |
| Special Feature | Whisker-standing technology, friction-reducing formula |
| Special Ingredients | Organic |
| Target Use Body Part | Whole Body |
| UPC | 885190597352 322170221512 885781211018 011509221513 |
| Unit Count | 7 Fluid Ounces |
J**S
1st time Electric Razor Owner&Super Impressed
When I first purchased this item,it was to go with my brand new Panasonic model ES- LA63 Wet/Dry electric razor. My first time using the electric razor, I did not use tje solution...but after using the electric razor for the first time, I was not too happy with how "close" the shave was. The electric razor that I purchased worked great as I have very sensitive skin. My 2nd time using the Elecrtric razor, I tried this solution , and although I was not using it in the shower (which seems to be the best method of getting the closest sgave in opening the pores), & then the added benefit,&proven fact that this solution makes all ones facial hair stand on end, and be easily removed/cut aeay. In a sense, this solution would be an (in between) method of using the Panasonic in the wet, or dry mode. As soon as I had made my first pass(not even in the shower, but over the sink) on my neck with this solution, I noticed in instant and huge change in the overall comfort, as well as closeness of the shave. Considering the sensitivity of my skin, I was actually shocked that in using my Panasonic EI - LA63 model actually did not require a breaking in period(where skin may be irritated, or left with visible patches of razor bumps, for the first 30 days or so), as many people stated they always needed with an electric razor. I was very happy that even in shaving dry, I was not dealing with any irritation at all in my skin....but also worried that I had just purchased a razor that did not make as close of a shave as a standard multi blade razor, where one has to keep replacing those darn expensive cartridges& using tons of gel to prevent horrible cuts&irritation. Once using this solution, not only did it make for a much, much closer shave, with no irritation at all... but it made my shave simply perfect, as I tend to not shave that often, and always have a very short, clean looking beard, as I look like a little boy when I do shave; although I am 37 years old. If I don't leave a short clean/manicured beard, or goatee...& if I actually shave all of my facial hair off, I am carded everywhere I go, and ask for ID, although I am 16 years past the legal age, plus at work, many clients ask me my age whenever they meet me in person, as I am dealing with large monetary transactions in my line of work, & I do not like looking like a little boy and having clients think I just got into the business, with no knowledge, or having the knowledge &experience in my field of work questioned. I also do not like shaving very much, as a razor always cuts my face, or leaves me very irritated, and I can never shave against the dirrction (Graim)of the facial hair growth without irritiation,&I am talking about cutting my neck all over, plus razor bumps. This product works very wel, in that it does not allow the electronic razor to create any irritation, and makes for a way smoother shave, as well as closer shave, and I can finally shave against the "grain" or growth of the facial hair on my neck. All one needs to do is apply this to their face( or whatever body region they wish to shave), wait about 15-20 seconds as it is absorbed into the skin and causes all of the hair folicles to "stand on their end" prior to using an electric razo(or standard razor which I also tried), and they will notice a huge difference in the quality of the shave vs. a standard dry shave with an electric razor (or standard razor,which it isn't even made for), and expect a wonderful&clean shave overall. For the cost of this item, the savings are huge vs. using a foam or a gel, as the gel makes "standard" shaving easier...but create a huge build creates a huge build up on electric razor (and a standard razor, causing one to constantly gave to run it under water and bang the razor on the sink, which can cause bacteria &worse in the process to build up on either a stanrard or electric device). Plus, I no longer have to worry about the bottom of the shaving gel can leaving a corrosive mark on the counter, as any water that ever touches that can, or gets near it will always leave that circular rust stain, that needs to be scrubbed away. This solution is very good for how close it allows the electric razor(or even standard razor, which its not even made for),to actually make a super clean shave. Just this 7, or 7.5 ounce amount of solution, I figure will allow me to use my electric razor for at least 6 to 7 months without needing to purchase any more shaving gel or cream. I also like the clean smell that it has as well, and simply soothes the skin as it allows for the closest shave that I have had with my brand new electric razor, which I far favor in comparison to my standard razor (that I HAD been using for my whole life). All of the above, plus the overall "savings" category is just an added bonus factor, or incentive for one to opt for an Electric Razor, vs dosposables that just add to the amount of garbage that we, as humans are leaving all over the planet. I love that an electric razor does not cost you $5 to $7 per cartridge, and those cartridges can last(me) only about seven shaves in total, and they will then tend to drag, and cut my face&then end up in a landfull somewhere. I have used this product for about 3 weeks, and could not be happier. The amount of money you save, plus the added savings and owning a great electric razor; which I purchased here on Amazon for under $100, means that I will actually save a lot of money this year, & in the years to come, as opposed to having to go out and buy those silly 5 bladed disposable cartridges &that rediculous foam all the time...which is just a pain in the butt, as well as the wallet.
F**B
It Improves My Shaving Experience!
I had a bottle of Williams Letric Shave 20-30 years ago when I used an electric and then switched to a blade. Now I'm 77 yrs old and just bought a new cordless shaver. I've been using the Williams this week with it, no wonder it stands the test of time! My new shaver shaves closer and more comfortably with the Electric Shave. I don't want to shave in the shower under the showerhead using creams. I find it hard to believe that using such gel/lotion really gives you a closer shave with an electric shaver, but the Williams sets up your whiskers for the shave, and the foil head glides smoothly on my face. I like the way it smells, too, reminds me of the barbershop when I was a kid. Try it, the price is right, and it does improve the shaving experience!
P**O
Amazing for Dry-Shaving, Very Smooth but strong scent
This is a wonderful addition to my growing Shaving set. I currently own a Norelco-Philips 9300 shaver and use, when I don't have any acne, Gillete Cool Wave Aftershave. When I finally received this product, first of all I was biased because I like the color green and the fluid is green, not the bottle. Note:This is intended for shaving dry only, otherwise its effectiveness would be redundant using shaving cream or shaving in the shower. Now for the actual review: When you smell the product from the bottle, it wouldn't seem to be potent but kinda soothing. When I was applying it to my face this morning, it was refreshing up until I got to my lip area. Mercy. It's a thinly scented alcohol product but does it sure get into your nostrils. After nearly giving myself a panic attack since it felt I couldn't breath, it only lasted for a few seconds and then I was ok. So I suggest you please not breathe through your nose while applying the product to the lip area. After it was applied, you can even tell by the way your hands feel that this product tightens the skin while providing a smooth feel. This works by having the alcohol act as a drying agent to tighten the skin while other chemical components cover the surface as a surfactant, a thin layer that dries yet also hydrates the area. This is how you achieve a smooth, almost wax like, sensation over the covered areas. When shaving, my Norelco 9300 glided effortlessly across my face and because of the skin tightening sensation, I noticed more noise from the shaver, which means more hair is being cut. It took fewer passes to shave off 3 day growth. I would estimate the hairs to be about 1/16", My trouble areas are around the lower jaw line and neck area. Before, I would just put water on the shaver and then go to town but sometimes I would have irritation at that area because of the amount of passes I have to make since my hair grows practically in all directions. With this product, I experienced no irritation, no razor burn, and the heat from the shaver was less. It takes me about 10 minutes to shave and no dry spots were found, which means the product maintained its smoothing effect until I washed my face. When it's time to wash, do a thorough cleanse of both hands and face. You'll feel that the water isn't reaching the hands as you would normally perceive. This is the surfactant I was talking about. So start washing your hands with some soap for at least 10 seconds and then it'll start slipping away. As for your face, it'll feel really smooth but you have to still wash. Some people have complained about this product clogging the pores and leading to some instances of acne. That is because of the surfactant. So I suggest you do a thorough face wash and if possible, apply some toner to remove not only the oils but also surfactant that may linger around. After doing that, apply after-shave, cologne, or whatever you finish up with and you should be good to go. I really enjoy this product, the 5 stars are because of its effectiveness and green aesthetic. Although I could have docked it due to not only the intensity of the smell but also the persistence of the surfactant, those are essentially rookie mistakes and with a routine now in place, it should continue to be a most useful product as long as the bottle lasts.
M**E
IT DOES MAKE A DIFFERENCE!!
Williams Lectric Shave, Electric Razor Pre-Shave has been around for a long, long time! I used to love seeing their TV commercials, when I was a kid! As an adult who has a shaved head and uses an electric razor about four times a month, this product is effective in helping to have my whiskers and stubble stand up to get a closer shave. The scent is strong, because it's mostly alcohol, but it doesn't linger when I use an aftershave. It's pure liquid, so it's not thick and it's not a lotion. I've been using the product for years and I still hate how careful you must be when pouring it due to the spout being so wide that too much comes out at one time. As for longevity, I'm fortunate that I don't have to be clean shaven for my job, though I still always want to look neat, well groomed, and professional. Since I don't have to shave every day, and I use razor blades when I haven't shaved in a few days, a bottle of Lectric Shave will last me a long time. My skin is very, very sensitive, but I don't suffer any skin irritation from it. The price is high, which is another reason I don't use my electric razor every shave. I usually buy a few bottles at a time when they're on sale.
T**H
Cheap but effective
Works as well as any alternative (Spieck) but at a much lower price.
T**R
Game changer, must have for closer, easier shave.
Wish I stated using this sooner. I remember when I was little, my dady always had an electric razor and used a pre shave lotion for it, why did we get away from that. This is a game changer. Love the scent and ease of use plus it's inexpensive, I am ordering more.
B**S
Old School
This is the original. Old school stuff. My Granddad used this and it still works. Kicks the electric shaving experience up a notch and gives a closer result.
N**U
Is ok
SO have tried various electric pre-shave options and here is my list form best to worst. You might have different results as it kind of depends on your skin type, which other online reviews don't take into account. Shaving was performed with a Braun Series 9 shaver, then a few months later with a Panasonic Arc 5 (ES-LV9Q). Shaves were performed either daily, or at 3-4 days growth. The Panasonic shaves closer with less irritation and heat build up in my experience. The pre-shaves I have tried out are as follows; Williams Lectric Shave, Aramis Lab Series, Mennen Afta, Freelette Pre/After Shave, Spieck, Remington Facesaver stick, and SuperShave ElectraSmooth oil. 1. Williams Lectric shave: Liquid is pretty thin and drips all over the place, mainly on the container, need to wipe it off before putting it back. Smell is pleasant, not overpowering. It does a decent job of lubricating and preventing the foils form heating up. Can still feel some stubble along the back of jaw near ears afterwards. Would rate about a 3.5 out of 5. 2. Aramis Lab Series; Liquid is thin, spreads easily, little to no scent. Lubrication is best of all the ones I have tried. Razor foils never heat up and allows the razor to shave really close. No stubble felt in the jaw/ear area. Would rate this about 4.5 out of 5 stars due to it being the most expensive, but bottle lasts long time anyway. 3. Mennen Afta per shave; More of a lotion based compared to liquid like the previous two. Spreads easily, has a pleasant strong smell. I would say it is not as close as the Williams. Also, while shaving it gets thicker and causes razor to drag, heating up foils. Would give it about 2.5-3 stars. 4. Freelette pre/after shave; This is a lotion based product. Has a very strong smell like soap. Only tried it once as the smell was way too strong. 2 Stars 5. Spieck Pre-electric Shave; Clear liquid. Cap seals securely and doesn't drip/leak when pouring out. Has a pleasant scent (reminds me of Brut). Lubrication was about on par with the William Lectric shave. Foils got warm, and was a pretty close shave. 3.5 Stars 6. Remington Facesaver stick; Talc powder based stick. It is messy, when you apply it goes on pretty thick and has a perfumey smell to it. When you start shaving talc fall everywhere. Foils heated up and got HOT using this product rather quickly. Closeness was about on par with the Williams and Spieck. Made a mess of the razor and cleaning station. Would rate a 1 of 5 stars. 7. ElectraSmooth for Men; Oil based pre-shave. This was a pre-shave oil. Was about as thick as vegetable oil. Had a pleasant scent. Lubrication was pretty good, although the razor didn't move about as freely as with the Lab Series, and the foils got warm. Definitely have to take a shower afterwards with this one. Was a decent shave, but can see where it and the whiskers would accumulate in the cleaning station/razor since it is a thick oil. Rate it about 3 of 5 stars. There you go. I found the Lab Series to work the best for my skin/beard type (normal type for both). The Lab series is the highest price on the list, however provided the closest shave with least irritation. Also, a bottle lasts many months, so saving $5-10 over say 6-8 months and not dealing with razor burn is worth it to me.
A**L
Great
Great product
A**R
Great product, but one bottle arrived cracked
The product itself is excellent, and exactly what I expected. Unfortunately, one bottle has a noticeable crack, which looks like damage from shipping. Contents are fine, but the packaging needs better protection. Still recommend it, just hope the seller improves delivery handling.
S**R
Reduces drag of electric razors
I used this pre-electric shave lotion for many years and it has always proven to be the most effective. Primarily it reduces drag of an electric razor across the skin but additionally it causes the beard stubble to stand up which makes shaving a lot easier and quicker. Although never mentioned I believe it also provides limited lubrication to the blade/foil interface to reduce wear since I was using a Braun electric razor I purchased in 1974 until recently and have now replaced it since I can no longer purchase replacement blades/foils. In the 50 years I was using this razor I think I replaced the foils only 4 times. Personally I like the benefits of using Lectric Shave and will continue to use it.
H**A
Now easily available in India.
Works wonders. No more fear of "RazorBurns".
C**N
The Best for electric shave
Increible pre-shave, el apurado con máquina braun serie 7 7898cc ha sido casi igual al afeitado tradicional con espuma/gel. Hay un antes y un después de utilizar este producto, ademas de absorver la humedad de la cara, la deja un tanto oleosa y hace que la máquina deslice suavemente sobre la cara dejando un apurado muy muy bueno.
Trustpilot
2 months ago
5 days ago