The Cult of LEGO

From WIRED’s GeekDad blogger John Baichtal and BrickJournal founder Joe Meno comes a coffee tablebook showcasing the love of LEGO but also one of the must-have books for those who are passionate about reading the history and how LEGO has impacted popular culture.The book goes into the history of LEGO and also goes into fake LEGO and competitors who are able to create interlocking bricks due to LEGO’s expiring patent.The book also goes into the various type of LEGO fans such as the AFOLs (Adult Fan of LEGO), Women Builders and how a few fans to LEGO to the next level, created their own publication and also for those who are not familiar with the LEGO terminology, a LEGO fan glossary is included.The book goes into the popularity of LEGO Minifigures. Controversial minifigures and people creating their own accessories and creating unofficial LEGO minifigures.The book also goes into the more advanced nature of the LEGO fan, such as architectural recreations, trains, cinematic inspirations.And of course, a chapter is dedicated to those who build their own structures or showcase their creativity with original designs using LEGO.Which leads into a chapter of LEGO art featuring Olafur Eliasson’s Collectivity Project, Douglas Coupland, AME72’s LEGO Graffiti, Ego Leonard, Nathan Sawaya, Zibgniew Libera and more.And there are those who have created their own back stories, political stories, comics using LEGO’s, so there is a chapter on diorama story telling and Brick Flicks for those who make their own stop-motion LEGO films.For those wondering if there is a chapter on huge LEGO creations, there is. A Microscale and life-sized LEGO chapter is featured. From Microdioramas to collaborative microbuilding and those who like to build big.Also, chapters that go into video games, LEGO fonts, LEGO fan resources. Another that goes into LEGO Robotics such as MINDSTORMS, the FIRST LEGO League and more.And for those wondering if there is a chapter on LEGO conventions, “The Cult of LEGO” also features a chapter on the LEGO online beginnings, LEGO Users Groups (LUGs), LEGO conventions and Brick Cliques.And of course, what best to showcase how LEGO has been used for good and technology by featuring how LEGO is used in autism therapy, marketing with bricks, prototyping a space elevator, open prosthetics and also software engineer Andrew Carol’s Mechanical Computers.When it comes to finding a LEGO book that goes into different areas of LEGO fandom but also how LEGO has impacted the community and popular culture, “The Cult of LEGO” is one of the best books out there.So, if you are a LEGO fan, one will definitely want to give this book a try!

I really don't know much about Legos but I got this book as a gift for my brother (who has always loved legos) and he was very excited. Would recommend getting for your lego loving friend (especially if you don't know what to get them and don't want to spend the money on the big lego sets).

This book has a lot of research into Legos with history and creations from all over the world. The authors did a lot of research that must have taken them years. I really got a sense of the cult of lego by the projects and creations by other people. It's what Lego is all about, creating something. The authors of the book created something as wonderful as the lego creations in the book. It's concise and covers all aspects of Lego. A lot of them you'd never think of using Legos for. It's a great read and its inspiring to see all the great things that people have created with Legos. I found myself saying cool or wow a lot.It's a perfect coffee table book. People of all ages and maturity levels can pick it up and find it fascinating whether it's the history of Lego or all the different uses that people have for Legos. I think it also makes a good gift for the big or little lego builder in all of us.

I just finished reading this cover to cover. It was interesting, and went through all of the Lego sub-culture groups: Lego comics, Lego videos, Lego as art, Lego robotics, etc. Unfortunately, a lot of the information is now outdated. Lego no longer does the Design By Me orders, Lego Universe is no more, and there have been a bunch of other little changes that are inevitable when writing about a toy manufacturer.On the other hand, I really liked the layout and bright colors, so that was fun. I didn't learn a whole lot that I didn't already know, but this book would be good as a "this is what you're getting into" guide for Lego fans' significant others.The best thing about this book is its title. I love that I have a book entitled "The Cult of LEGO" on my bookshelf. It's worth it just for that. :o)

This book is fantastic! It has great color pictures and fantastic information for new/beginning AFOLs. However, this book is already out of date. It has really good historical information about the Lego company and their beginnings. Chapters dedicated to all kinds of Leg cultures and sub-cultures. I do recommend it, it's a nice book to add to your Lego library.

My son has always loved Legos, so I got this book for him for Christmas a couple years ago.

I got two copies of this book for my adult son and my son-in-law. It was the last gift they opened for Christams, and it was a good thing it was not the first, as I think we would not have been able to interest them in much more after that. My son-in-law is a mechanical engineer, and my son is a college student in journalism but they connected with this book in ways I had not seen them connect before. Great conversation and conversation about their shared love of Lego. I'm sure my son-in-law will share this book also with our grandsons, ages 5 and 2 at a later date. Great book with a unique approach and lots of great pictures and insights.

I bought this for my nephew for Christmas - it was his favorite present and he couldn't keep his nose out of it. There are so many amazing photos - even people that aren't that into Legos will be impressed, but for a lego lover, it is great. My nephew is 11, that and up is the right age for this - much younger and you'd just look at the pictures for a while - but overall, a great book!

Corners of book are very badly damaged . Book meant to be a gift but we cannot use now.

great book for those interested in lego - very retro book to explain the ins and out of lego from start to finish - all through the years of production. great value for money and came quick from order.

Good read about Lego

Bought as a present. Person was over the moon with it. Extension of childhood. good purchase, arrived on time and in excellent condition.

Excellent service and a very good book to read. Thank you.