Jerome RussellProColour Dark Blonde 7.0 Permanent Hair Colour – Ammonia Free Hair Dye for Full Grey Coverage, Shine & Colour Retention with Brazil Nut Oil

I've tried almost every hair dye brand and probably colour also.But I decided to go blonde ... at first I was happy with a light warmish blonde but then wanted to go cool whiter blonde!As my natural hair colour is dark ... I some times have to lift the roots lighter ... so I use bleach ... it always leaves a slightly yellow tone ... I tried schwarzkopf live ice white toner ... noooo! Bad mistake it sent my hair a purple grey!So I tried jerome russell pro colour 10.0 lightest blonde.Wowwww ! It took all the yellow away and I got the platinum ... white blonde I wanted.Much better than using a toner after lightening or bleaching ... hair is soft and smooth no damage ( I bleached then used this colour on same day)If your hair is already light blonde this will give you whiter brighter tone. And cancel out any brassiness yellow.I also use a purple shampoo to keep the colour right.Jerome russell ... bleach kit I also recommendAs well as the atomic blonde toner

has barely touched my roots or any of my hair. Never had such a bad result from a box dye. Followed all instructions so 🤷‍♀️ absolute waste of money and time.

Does what it says on box . Excellent result .