T3 Micro Cura Digital Ionic Professional Blow Hair Dryer, Fast Drying, Volumizing Wide Air Flow, Frizz Smoothing, Multiple Speed and Heat Settings

After my most recent blow dryer quit on me a month after my warranty expired, I did major research on a new brand. I paid a good amount for my last dryer and was NOT happy it didn’t last but a year and a month, used biweekly for 15 min at a time. I knew I needed a new brand so the hunt began. I did quite a bit of research as I believe good quality hot tools means healthy hair. It was between this and a Dyson. I chose this dryer as I was not thrilled with the button placement on the Dyson. I saw results immediately and even after two uses, my hair dresser (who I see regularly) commented on my hair. The only thing that I changed was my dryer. First- this dryer makes round brushing the easiest I have ever done. So much so that I haven’t used my round brush blow dryer that was my go to for blowouts. This dryer is light so I have zero issues with the weight. The size it perfect making it super easy to round brush my long hair that reaches the middle of my back. The buttons are in the perfect spot and easy to use. The nozzles are on tight so no problem with them falling off during blow drying. This comes with two nozzles. A larger one to use for the initial blow dry and the smaller one to use as you round brush towards the end of the drying. I recommend to use both. This makes my drying quick and easy and leave the hair smooth since you can direct the air flow in the proper direction (down the hair shaft) through the entire blowout process. The cord is long so I can plug it into any outlet in my bathroom and stand in the spot I always do. The cord is tangle free which is important to me. The cool shot is a button you click on and off so no more holding the button down as you use cool air. The softness and shine is noticeable to not only you but others as well. This blow dryer is hands down the best I have used, and I have tried many. I take great care of my hair and this dryer took it to another level. Hands down I would recommend this dryer to others.

Okay, so for a long time I thought people who buy hair dryers for this price are crazy; HOWEVER, I noticed after a while that my hair got severely damaged after using my old one. I kept having to snip off ends every two weeks, and I was annoyed by the hindered hair growth because of that. Each time I blow-dried my hair, I smelled this awful burnt hair type of smell, which would linger, too, even after my hair was dry. My husband was a sweetheart and decided to end my misery and get me this one. Here is what I have noticed, with full honesty: 1. The dryer does not smell. It was really strange that as I was drying my hair, no suspicious burnt hair smell came up. 2. It dries hair pretty quickly on the highest heat setting; it took me about 8 minutes to dry shoulder-length hair to about 90% dry. 3. It reduces frizz VERY impressively; I have very damaged hair, but it smoothed it out so gorgeously that I felt like I had new hair. I didn't even use frizz-reducing products! 4. The cool shot button works great. It really leaves the strands silky smooth. 5. The dryer seems to be locking in moisture; for damaged hair, this is salvation. My hair didn't get flat or course to the touch after several hours. 24 hours later, and everything still looks great. 6. The air flow seems to be soft. I don't know how to describe it. It's powerful, yet it feels so gentle for the hair that you don't feel like you're actually using a hair dryer. I know that this dryer is expensive, but you get what you pay for. This is an excellent product that will allow you to grow your hair healthily, without burning those strands. I highly recommend it.

I have thick, curly hair that anyone with curly, wavy hair knows is so hard to care for. All blowdryers say "no frizz", etc. NOT so. This one is exactly ... exactly as advertised. AND, there is no frizz because it does not damage my hair. I don't know how this can be except that obviously "ionic" and "tourmaline" have actually meaning. I have spent so much money on less expensive or expensive "name" brands like Solano and Eicheim. Always Always I have been disappointed and figured what I'm looking for just does not exist. Also not so! And, the fact that it is beautiful looking and lightweight is an added bonus. The only thing I struggle with thus far, is not allowing my thumb to be near the cold shot button as I'm blowdrying. Because for some reason, if I press it by mistake I cannot get the hot air back and have to reset it. I've been too lazy to re-read the directions so I may get the solution there. Or, I can train myself. The other buttons are placed in a spot that does not interfere with my blowdrying which is not the case with, especially Elcheim, and why I never got one again. So, I highly, highly recommend this one and it is worth the investment and I suspect It will last a long time and save me money!!

Okay, so let me preface this review by saying that I am NOT a big consumer in the beauty industry. I see words like "ion generator" and my eyes glaze over, because I have two post-grad degrees in the sciences, and am impervious to the fake science-y sounding claims that companies use to sell product. That said, in late 2020 I found myself with short, untamable hair after I let my stylist hack off WAY too much when I finally got in for a cut (assuming I was in for another long wait thanks to COVID). My cheap but serviceable dryer seemed to be frying it on the regular, and I had to apply MORE heat in the form of curling iron and/or straightener to get a head of hair I'd want to leave the house (or hop on Zoom) with. My usual taming products weren't helping much. This was extra frustrating because right after she cut it (and blew it out), it had seemed fresher and healthier than it has in years. I honed in on the blow dryer as the primary source of my frizz woes (for reference, I have pretty thick, medium-textured hair. Won't curl except in very specific climatic conditions, but is naturally wavy to frizzy, humidity and product dependent). I honestly didn't do a TON of research, because who's got that kind of time? But I did read a bunch of reviews on here, a couple Strategist articles, and decided to give the T3 Cura a go while it was on sale, figuring if I was proved right that money can't give you better hair, I could it return it--no harm no foul. First impressions: as some others have noted, it looks like cheap, glossy plastic. If I wasn't programmed by the rose gold accents and seeing T3 on a dozen IG/style blogs, I'd have thought it was from Walmart. Definitely expected it to look classier. But looks aren't everything! Determined to give it the exact same shake my normal dryer gets, I first just blew my hair dry the quick and dirty way: head flipped, giving it the business all over. Performance: it's hella fast, even on on the lowest heat setting, and WAY less noisy (I wouldn't have said my old dryer's sound level annoyed me, but by comparison? it really, really did). While not lightweight, it's easy to hold and comfortable in the hand. I didn't have any problems with the buttons as some reviewers have. But the machine def does not turn off when I set it down, which I...thought was a feature? Oh well. The cold button was VERY easy to hit, and not having to hold it down meant I could easily give my whole head a cool blast at the very end, which I loved. Appearance: Things like speed and noise are really secondary to the main issue of how my hair looked after getting blasted with it. And honestly? Pretty dang good. No other heat tools necessary for public exposure/a decent selfie. Much smoother, way less frizz (and oh yeah, my neck wasn't sweating by the time it was dry--fun bonus!). It's got good movement, and I can see how, with a little extra round brush/sectioning effort, it could look great. Was it a salon-like blowout? No, because I did not magically become a professionally trained stylist when I picked it up, and I blew it dry in the laziest way possible. Do I *feel* a little fancier, lolling around the house sporting pretty smooth hair without having to fudge with heat tools and styling? I AM NOT ASHAMED TO SAY THAT I DO. In sum: the question now is whether these improvements are worth $180 (or $235 if you don't catch it on sale). It's a giant indulgence which would be worth it for my hair health and my ego in the long run if the dryer lasts . . . but I have the niggling fear, based on several reviews here, that it may not. And while the claim is a 2-year warranty, given how product warranties sometimes work on Amazon (i.e. they don't), it could end up being an exorbitant price for a short-term product. So, I'm still making up my mind. And enjoying some decent hair while I do.

Our old T3 Cura broke down after a few years of use. It worked great for drying hair and keeping our hair smooth and shiny. It was also very gentle and did not burn - while still having more than plenty of drying power. One of the things we disliked was its flat cord. The flat cord was difficult to keep untangled and untwisted. After our T3 Cura finally broke down, we went so far as to buy a Dyson Supersonic because how much we disliked the cord. It turns out that the supersonic was a mistake for its own reasons. So we returned the Dyson and just bought another T3, figured that we will find a solution to the cord problem somehow. To our surprise, the new one came with tangle-free round cord! This is exactly what we wanted. I guess T3 does actually listen to its customers - unlike Dyson, which had problems in its hair dryers since launch but still didn't get them addressed after almost 4 years. With that said...Amazon needs to update its detail page to reflect the new cord once the old inventory is exhausted. We were hesitant with buying because we saw the same flat cord on the picture.

This hair dryer is not only beautiful and well designed, but it works extremely well. Drying time is fast and it has multiple settings if you don't want high powered hot heat all the time. I always round brush dry my hair and this dryer leaves hair nice and smooth. I always use the heat directed attachments to keep frizz down. I especially like the fact that it has buttons and not slider adjusters. This makes it easy to use when your hands are a little greasy from styling products. It is light weight, cord is a great length, and not super bulky.

Purchased this dryer in February 2019, and just finished filing my warranty claim. When I first got the Cura I was beyond ecstatic. It cut my drying time in half and my hair felt amazing. However after about 6 months in I noticed that it was taking longer to dry my hair, but thought maybe it was me. Then while in the middle of blowing my hair this week, the dryer air power just decreased in half. The "high" setting felt very weak and the low setting was even worse. Here's my issue. I understand that sometimes things break, but even if T3 replaces my hair dryer (and they put all over the website that their "warranty" is at their discretion, so my expectations are pretty low) I'm going to have to send it back to them. They will only replace it, not refund my money, and I will still have to buy another expensive dryer because who knows how long it will take for them to replace it. $180 for less than 9 months of use, is not quality. While the dryer is great when it worked, my previous dryers lasted for 5+ years and were around $100. I haven't decided what will be my replacement yet, but I'm very disappointed in my T3 experience. And for the record: I never traveled with the dryer, I stored it as per instructed and it has never been dropped or damaged in any way.

I love this hairdryer. I had been using a $30 conair one for years, but my hair had started to look and feel like straw. My mom swears by this hair dryer so I decided to splurge and try it for myself. Without changing anything else in my hair routine, I started using this blow dryer and saw a noticeable difference in my hair. It definitely looked and felt smoother after using. I also love how light weight and quiet it is, and it speeds up the drying time. I definitely think it is worth the price and lives up to its claims!