A cigarette burns (combusts) shredded tobacco leaves to generate smoke. That smoke contains nicotine, which occurs naturally in tobacco, as well as many harmful chemicals. It is these harmful chemicals - not the nicotine - in cigarette smoke that are the primary cause of smoking-related diseases. Philip Morris are develops alternatives products to cigarettes - products without the smoke but with the nicotine and taste that can satisfy existing smokers. which eliminate the burning (combustion) of tobacco. The IQOS heat tobacco to generate a flavorful nicotine-containing vapor while significantly reducing the levels of harmful chemicals in the vapor. IQOS is a tobacco heating system with three main components - a tobacco stick (called HEETS or HeatSticks), an IQOS holder, and a charger. To use IQOS, a consumer inserts the tobacco stick into the IQOS holder. The IQOS holder contains the electronically controlled heater that heats the tobacco stick. The consumer pushes a button to turn on the heater, and then draws on the tobacco stick to enjoy the real taste of heated tobacco. Once the tobacco stick is finished, the consumer removes it from the holder, and the tobacco stick can be disposed of safely in a waste bin. When needed, the consumer recharges the holder by inserting it into the charger.
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