Customer Data Platform : Leverage Your Customer Data to Transform the Digital Marketing Engagement

If you are looking for a practical and comprehensive guide on how to leverage customer data to transform your digital marketing engagement, then this book is for you. Manoj Kumar Gupta, a digital transformation leader with 22 years of experience in information technology, shares his insights and expertise on how to use a customer data platform (CDP) to create a unified and holistic view of your customers and provide them with hyper-personalized experiences across all channels.In this book, you will learn:What is a CDP and why it is essential for modern marketingHow to collect, integrate, and analyze customer data from various sources and platformsHow to segment, target, and engage your customers with relevant and timely messages and offersHow to measure and optimize the impact of your CDP on your marketing performance and business outcomesHow to implement and manage a CDP project with best practices and case studiesThis book is written in a clear and easy-to-understand language, with plenty of examples, diagrams, and tips. It is suitable for marketers, business owners, and professionals who want to take their customer data to the next level and achieve digital transformation. Whether you are new to CDP or already have some experience with it, you will find this book valuable and informative.

Great book For beginners in bussiness. It has some good points which will be useful for the freelancer.I would recommend it for beginners of freelancer in digital platform.

The book "Customer Data Platform" is a nice and informative read, providing useful insights to importance of for data day-to-day office work and strategic planning.

The contents of the Book is very much useful and the same are understandable as elaborated in very simple language.Overall all value for money and one should buy the same.

Gupta's book on Customer Data Platforms is a need for marketers, digital strategists, and business leaders who want to harness the power of customer data to drive growth and deliver exceptional customer experiences. The author's expertise and practical approach make this book an invaluable resource in the fast-evolving world of data-driven marketing.

Interactive book

Not appropriate,i didn't like , content and what promised is not matchingTake the book and refund my money

Nice book easy language and very useful to learn some worthful skills