Do the 2 main filters insert in the same direction ie black up & white down? Or are they 1 black up and 1 black down? The manual doesn't say.

I think arrows should face inside as showing “insert.” Usually an arrow on any filters shows direction of the air flow. Other Blueair filters like 211 and 411, white sides face the outside. But, yeah, the manual makes confused. Blueair staffs must give a clear answer for it.

Which direction do you install the filters? Black side up or white side up? In the plastic both filters were white side up but writing upside down

Hi there, the filters for the DustMagnet should both have the carbon side facing upwards.

The support page on Blueair website says both main filters should be inserted with "arrow pointing upwards", not inwards. Could you confirm?

Hi there, we ask that you install both filters with the carbon side facing upwards.

what's the difference between this product and other hepa designed air filters?

Hi there, Blueair's HEPASilent™ technology captures at least 99.97% of airborne particles down to 0.1 microns in size, removes germs and delivers especially high performance and efficiency by combining electrostatic and mechanical filtration technologies. This combination, pioneered by Blueair, delivers high Clean Air Delivery Rate (CADR) with whisper-silent operation and high energy efficiency.

Blueair Air Purifier Medium Room Cleans Up To 1 713

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Description

🌬️ Elevate your air game—because fresh air is the new luxury.

DUST MAGNET TECHNOLOGY - Captures 99% of airborne dust before it settles, keeping your space effortlessly pristine.
SMART APP INTEGRATION - Monitor and control air quality in real-time via the Blueair app, with Alexa and Google Home voice compatibility.
HEPA SILENT DUAL FILTRATION - Delivers up to 45% faster cleaning with 67% less noise than traditional HEPA filters—breathe cleaner, live quieter.
ENERGY EFFICIENT WHISPER QUIET - Certified quietest purifier at 30 dB and ENERGY STAR rated, saving energy while maintaining premium performance.
AWARD WINNING SCANDINAVIAN DESIGN - Sleek, modern tabletop aesthetic that complements your stylish living or work environment without compromise.

The BLUEAIR DustMagnet 5440i air purifier combines patented DustMagnet technology and HEPASilent dual filtration to remove 99.97% of airborne particles down to 0.1 microns, including dust, pet dander, smoke, and odors. Covering up to 1,713 sq ft, it cleans large spaces quickly and quietly (30 dB), with smart app controls and voice assistant compatibility. Its award-winning Scandinavian design fits seamlessly into modern homes, making it a must-have for millennial professionals seeking cleaner air and elevated lifestyle aesthetics.

Specifications

ASIN	B08GDCQGSJ
Best Sellers Rank	#270,826 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #294 in HEPA Filter Air Purifiers
Brand	BLUEAIR
Brand Name	BLUEAIR
Color	Grey
Contaminant Filtration Capability	High
Control Method	Voice
Controller Type	Amazon Alexa
Customer Reviews	4.6 out of 5 stars 553 Reviews
Filter Class	MultiStageFilter, HEPASilentFilter
Filter Type	Activated Carbon
Floor Area	79 Square Meters
Included Components	Unit
Item Dimensions D x W x H	11.4"D x 11.4"W x 21.3"H
Item Type Name	Air Purifier
Item Weight	6.8 Kilograms
Manufacturer	Blueair
Model Number	5431112000
Noise Level	49 Decibels
Part Number	5440i
Particle Retention Size	0.1 Micron
Power Source	Corded Electric
Product Dimensions	11.4"D x 11.4"W x 21.3"H
Smart Home Compatibility	Smart Home Compatible
Special Features	Corded
Specification Met	AHAM Certified
UPC	689122015194 689122015507
Unit Count	1.0 Count
Wattage	7 watts

Reviews

J**A

23.04.2026

R**Y

6.03.2026

S**H

7.11.2025

A**R

9.10.2022

F**I

15.02.2025

K**D

8.10.2025

R**Y

19.04.2026

T**Y

12.04.2023

W**D

30.06.2025

M**R

6.07.2025

B**N

15.01.2025

B**S

12.10.2023

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VT177792

Duties & taxes included

In stock

Sold byAmazon VanuatuDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Vanuatu.

Secure transaction

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BLUEAIR Air Purifier Medium Room, Cleans up to 1,713 Sq ft Air Cleaner for Dust Pet Dander Smoke Pollen Allergen Odor Removal Home Bedroom Living Room, Alexa, Auto, HEPASilent, DustMagnet 5440i

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