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💫 Elevate your curls to iconic status — shine, stretch, and slay all day!
As I Am Curling Jelly is a 16-ounce curl-defining cream designed for curly hair types. It locks in moisture, reduces shrinkage, and controls frizz while adding vibrant shine. Ideal for wash & go styling, it enhances curl stretch and maintains high-definition coils for days, formulated with natural moisturizers and curl boosters to keep curls soft, bouncy, and healthy.






| ASIN | B006J9BCZ8 |
| Best Sellers Rank | #18,550 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #219 in Hair Styling Gels |
| Brand Name | As I Am |
| Customer Reviews | 4.4 out of 5 stars 6,780 Reviews |
| Global Trade Identification Number | 00858380002127 |
| Hair Type | Curly |
| Item Form | Cream |
| Item Volume | 473 Milliliters |
| Item Weight | 1 Pounds |
| Liquid Volume | 16 Fluid Ounces |
| Manufacturer | As I Am |
| Material Type Free | Dairy Free |
| Number of Items | 1 |
| Product Benefits | Anti-Shrinkage, Detangling, Frizz Control, Shine |
| Scent | Clean Scent |
| Scent Name | Clean Scent |
| UPC | 858380002127 |
| Unit Count | 16.0 Ounce |
K**.
The best
Just as described. This is the best curling jelly for my hair, Leaves my hair shiny and hold the curl. Apply to soaking wet hair, scrunch, air dry or diffuse, then scrunch out the crunch. Hair is soft, shiny and curly!
J**A
Can not get enough
My daughter loves this stuff for her curls. Cheaper here than at the store too. Keeps her curls frizz free and hold the shape. Lasts forever too. Clean scent
E**A
Works well with wash and go hairstyles
Great product
K**E
Good for soft, defined curls. A little tricky for fine hair.
I like this a lot, it's a really effective curl definer, but it's a little tricky for fine curls. It's a sort of syrupy consistency, which makes it a bit hard to use out of the tub. I think a pump bottle would be way better. You do need quite a bit, but it's also easy to overdo for my hair type. When I get it right, I have bouncy, defined curls. If I overdo it, my hair comes out with strongly defined curls but a slightly tacky feeling. For fine curly hair, putting this on dripping wet hair with a generous hand works best. The curls hold up for day but go flat if you sleep on them, bit you can plump them back up the next morning with spray products from the same brand or even just water in a spray bottle. (Oh, and it has barely any scent, which I love.)
L**A
Awesome defining jelly
I love As I Am products. They always smell good, feel good (no hard or sticky residue) helps my curls feel hydrated and defined. My hair is 4b/4c, daughters has 3c/4a and son has 2c hair, it does well with all of our textures ! I will say the jelly is just that, very liquid and can get messy becareful not to knock over the container. I recommend their leave ins, shampoos, conditioners, oils and cowashes too. The only thing I havent tried is the double butter cream but that's next on my list.
M**S
Buying very constantly from now on!
Very happy with my purchase! Best curling jelly for textured hair I've ever seen!!!!!
S**N
Very thin
I thought that this would be a lot thicker but it’s not. It’s hard to curl my stubborn gray but it hold a little and give me some curls to my pattern. Scent is nice, leaves a little residue in my hair
N**S
Great quality
Love it
Trustpilot
2 weeks ago
2 months ago