Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner

I picked up a copy of Ben Glass's 'Great Legal Marketing' the other day and I loved it! I am NOT an attorney but the ideas that he presents in the book are easily transferable to virtually any business.Here are a couple of things that stuck out to me and more than paid for the book...1) Your advertising message has to be different. Every attorney out there says the same thing: "Free consultation, if we don't collect a fee from the insurance company you pay nothing, I graduated from [insert name of fancy law school here], we have a combined 40 years experience, yada, yada, yada." Ben Glass has set himself apart by headlining his ads with "You May Not Need an Attorney...before you talk to an adjuster, sign a contract, etc. get our free book first." Brilliant way to get the consumer to stop what they are doing (looking for an attorney) and at least consider the offer of the ad. Then, if they order the book...2) Send your prospects a 'Shock 'n Awe' package. If every other attorney is offering a free consultation and you are instead offering a big box of "stuff" that is educational, informative, and useful to your prospect in addition to the free consultation you will get that many more appointments. In short, you have pretty much one shot to wow your prospect when they request information from you...the best way to do that is to send them a 'Shock 'n Awe' package.Overall I enjoyed the book very much and would recommend it not only to attorneys but anyone who is serious about creating marketing that works.

There are a lot of great ideas in this book. I took the advice that worked for me and my practice and implemented them and increased the revenues at my law firm and the quality of my life. I would highly recommend this book to any practicing attorney. Mindset is important. Marketing is important. Legal skill is not enough to be a successful attorney. You won't learn this information in law school, but for the price of a sandwich and soda you can get some good ideas and gain an understanding of how successful attorneys think about the business of practicing law.

Got this little book as I've seen Ben Glass give a CLE on ERISA lien issues. Mr. Glass does a good job in keeping the book interesting, and I really enjoy his discussion of being heard in a world of personal injury mills. Problem is that his solutions seem to center on purchasing his products (blogs, newsletter services, and so on). I think it's a good book to glean some general ideas, but don't abandon your common sense and own experience about what works, and what doesn't.

I am a commercial litigation attorney with a business background and degree and found this book to be interesting and applicable. Although not all sections of this book apply across the different legal practice fields, many do apply. So, if you are looking for a way to work on your book of business, this is worth while reading.

This book has a lot of great ideas that I believe will be useful. The book has already made me think about marketing differently. That being said, the author definitely uses the book to advertise for his own products and a variety of products of friends, etc.

Basically, his tip is to write a book and then send it to everyone you can. Not so practical. The rest of the book is just an opportunity for his vendors ("guest authors") to market their services--from website design to SWAG manufacturers--to you.Got me thinking and I'm glad I read it. But it's just a lot of HIM marketing to YOU.

I received a flyer in the mail about this book, but instead of buying it directly, bought the Kindle version. It has a number of useful observations about marketing a legal practice, and in particular, ways to prevent one's advertising from getting lost in the shuffle of similar messages. It had a few internally inconsistent views on how to accomplish this. My greatest disappointment, though, was in the editing. I would hope that a book written by lawyers, for lawyers, would have been thoroughly proof-read but found the Kindle version to have a number of errors. I do not know if these same errors occur in the print edition.

The author chooses to withhold information and instead tells you to come to his live seminar (& pay more money) in order to learn the answer your questions. Ripoff. I really can't stand it when authors play that game and he does it multiple times. I bought his book and expect to have ALL of the information given to me in his book. It reminds me of those "get rich quick through no money down" real estate scammers who used to air late night infomercials--except atleast those guys gave you the initial marketing materials for free.New lawyers would be much better served buying "How to Start and Build a Law Practice" by Jay G. Foonberg. Yes it's more expensive, but it's worth it.

C'est moyen. On a déjà lu tout cela.