This Is Marketing: You Can’t Be Seen Until You Learn to See

The way Seth Godin explained marketing in the era of Keyboard and internet is exceptional. People in the field of marketing must read this book.

Simple and clear message on marketing beliefs and strategies . Worth a read for all new and growing stage businesses.

Well, Seth Godin written book "This is Marketing" is good pick for you if you're into Marketing or have an interest in learning it. The book talks about the Trifecta of Marketing .i.e., What Change are you seeking to make, Who you're trying to change & What promise are you making. This book teaches us an ethical way of marketing to all the marketers who are just doing Spam! Spam! Spam!, just to increase the profit of the organisation they're working for. Godin says, "Culture doesn't exist for Capitalism, Capitalism exist for Culture".

This is not a Marketing Book. This is The Book for building your Business. If there is one book you need to read, this is it. It is devoid of all jargons that you typically hear or read about marketing. You need to re-red it multiple times to get eth true essence of it. Every line of the book has some meaning. Typically people associate Marketing with Advertisement. This is book shows you the heart and soul of marketing - how it is so genuine and humane. Please get it and read it.

One of the best book ever written on marketing. It gave me deep insights on marketing and change it can bring

Like a lot of good books out there, beauty lies in the eyes of the reader.This book is simple and precise. Doesn't beat around the bush, and really changes something in yourself.I was not very fond of Seth Godin earlier and thought he was a sellout writer. But this book has changed my opinion of him.

This book has many new insights for me. If you are marketer or entrepreneur this book leaves you with new information about worldview of a customer.Few concepts that enthralled me:-Trust and tension creates forward motion-Direct marketing vs brand marketing-Funnel math-story of self, story of us, story of nowAnd many new practical solutions i can apply personally to my products being an engineer and entrepreneur.

I have been reading this book again and again. I have written many books, to promote my books in a relevant manner; I am referring this book and this book is showing me many suggestions to advertise my books better.

Seth Gooden is a deep thinker and an articulate writer. He seems to see both the macro and the micro levels of people and how to reach them how not to reach them. He has a refreshing approach to marketing - almost spiritual.

Seth Godin brings importand thoughts about marketing avoiding those clichés that we're used to. Definitely worth a read!

Wonderfully written book in clear, lucid language. I felt disgusting every time I tried to come up with a marketing or advertising plan because I felt like I was manipulating people, coming up with an excuse to line my pockets while giving them something we all know they didn't really need. Seth Godin shows us that we don't have to do it that way: that we can market to solve problems, to make things better. I am thoroughly enjoying this book and would recommend it to anyone I'd like to have personally on-board on my entrepreneurial adventure to a better world. The summary message of this book would be that it's more about WHO it is for then WHAT it is; what's the minimally viable product, the smallest market, that could make your plan work? Building a culture IS strategy - and there's a way to become an excellent ETHICAL AND THOUGHTFUL MARKETER without having your life be about ADVERTISING and SCHEMING! Thank you so much Seth Godin for sharing your knowledge and experience with us at a reasonable price. I am proud to have the beautifully printed copy of your book on my shelves and excited to put my new perspective into action. If you are looking for a different way of marketing then the inundation of consumerism we all grew up with, this book is a no-regret purchase!

This book is typical Seth Godin. It challenges us to see market differently. Full of ideas that provoke us to think about what we've always believed marketing to be. Thanks Seth.

The media could not be loaded.  Pas étonnant de la part de Seth Godin !De très bons conseils, se lit facilement et le rabat est très pratique pour servir de marque page