Face Tanner Serum - USA Made with Natural & Organic Ingredients, Sunless Self Tanner for Face with Anti-Aging Hyaluronic Acid, Non Toxic Bronzing Serum for Streak-Free Fake Tan & Natural Glow

This is hands-down the best self tanner I've used! It goes on clear and the color is a very natural looking golden glow. I really appreciate the cleaner ingredients and that it doesn’t have that typical self tanner smell.

Seriously, this actually works! I have been modeling for several years now and struggled to keep my face the same tan as the rest of my body. My face just doesn’t tan well, and loses color quick in the winter. Along with that, my face is so sensitive to any moisturizer, but this doesn’t irritate my skin at all and it leaves my face feeling dewy and actually seems to reduce the look of pores with I love as well! For those of you with acne, it doesn’t seem to irritate or cause breakouts either. The tan looks very natural and not orange-y! I apply 2 coats every other day just because I have darker Native American/Armenian skin, it matches really well! I would love to do a photo shoot/advertisement for you guys because I’m truly very impressed and I LOVE that your brand is all about clean ingredients for our bodies and the planet!!! I’ve spent so long looking for clean makeup/face products. Feel free to reach out and I will give you my contact info and portfolio (

I have been using Beauty By Earth’s products for quite a while now! I started off using their "Self Tanner Mousse - Medium to Dark Gradual Self Tanner Foam" and was super impressed. My skin is REALLY sensitive to DHA, so I have tried a lot of tanning products to see what works -and what doesn't give me an allergic reaction. Fortunately, my skin is okay with Beauty By Earth’s products if I use it properly (exfoliating, moisturizing, and following the directions) and in moderation. So, I couldn't just have a tan body with a pale face! So, I went back to the brand that has never done me wrong: Beauty by Earth!! Just the ease of the application alone feels incredible. I am not sure how to describe it, but you can feel the clean ingredients. It doesn't turn your skin orange and dark green like other products. The results are also shown quite fast too -just in a few hours! My skin is absolutely glowing and I feel so confident using this product. It lasts a while and saves me money with buying bronzers and tinted foundation. Plus, it looks so natural! Other perks I appreciate is that the brand is cruelty-free, affordable, and their products are made in the USA! Also there are no chemicals/dyes with its gluten-free, vegan, paraben-free, and hypoallergenic ingredients. Seriously, once you go Beauty By Earth, you never go back!

I had a wonderful experience with the Beauty By Earth Self Tanner Face Serum in the fair to medium shade. It is formulated with amazing ingredients like Organic Aloe Vera, Hyaluronic Acid and Botanical Extracts. This is a 2 in 1 self tanner serum that hydrates your face and gives you a natural-looking golden glow. This serum has buildable color. You can pick how light or dark you want your tan to be. This serum dries quickly and doesn’t have that bad self tanner smell. It has a delicious scent that is like a mix of vanilla and a hint of licorice. I love the beautiful brown glass bottle! 2 Fluid Ounces is the perfect size for this amazing product. Use this self tanning serum on clean, dry skin. Mix it will your favorite moisturizer for the best results. The color will develop onto your skin over four to eight hours into a medium golden tan. The results will be worth the wait. I like to apply it before bed so I wake up golden fresh. Apply every two days to maintain that beautiful glow. It’s so easy to use! I put three to four pumps into the palm of my hand, warm it with my palms and apply it with my fingertips. I would suggest this to anyone looking for a face serum that will moisturize and tan the skin on your face without staining the palms of your hands.

I’ve been using this Face Tanner Serum (USA made, natural/organic self-tanning serum) for a couple of weeks on a consistent routine. Unfortunately, I did not see any noticeable tanning results, even with repeated application on clean, exfoliated skin. The serum applies easily and absorbs without feeling greasy or heavy, but the color development was either extremely minimal or not visible at all compared to other facial tanners I’ve used. There was also no meaningful change in tone after the typical development window, which makes it hard to justify continued use for its intended purpose. On the plus side, it does feel gentle on the skin and didn’t cause irritation during use, but performance-wise it didn’t deliver on visible tanning. Pros: lightweight, non-greasy application, gentle on skin Cons: no noticeable tanning results, inconsistent color development, ineffective for intended use Overall, this didn’t work for me as a self-tanner and didn’t provide the visible glow or color change expected from a face tanning serum.

I’m so impressed with this brands products, I recommend them to everyone! Pictures don’t really do it justice, but this worked perfect to give me a natural looking tan within hours. It’s super easy and smooth to apply & I never have trouble with it looking streaky or splotchy like other tanners I’ve tried. My face gets super dry so I love that this is hydrating along with tanning. The smell isn’t bad or overbearing… really happy with this! I have very pale skin and got the light to medium & it was perfect amount of color. (Pictures on left is right before application and the right is the next day)

I used these to try to get rid of some bad sunglass tan lines and it didn't work well in that way. Since there will be "overspill" during the application, that you can't really apply them based on a given tan line. I tried several times and was not successful. Even though that was disappointing, I still really liked the product because it did even out some splotchiness on my forehead and cheek (from the same trip that I got the bad sunglass tan line, make sure to apply sunscreen EVERYWHERE!). I noticed a nice glow from it, even though I still looked like a patchwork clown from my mishaps with the sun. I also liked the smell from it. Now that it has been several months, the bad tan has mostly faded naturally. But now, I am very interested in trying this out in the winter to give my face a bit of a glow when it is all cold and gloomy outside.

Kind of bummed here. I had heard great things, seen before/after pics. I loved that this was a normal serum, not one that needed to be mixed with moisturizer. Also loved that it is non-comedogenic. However, I got the medium-dark & no matter if I do 1 pump or 3 pumps, I’m not getting ANY color from this serum. Since it’s almost double the price of the one I used to use religiously, I am very disappointed. IDK if I got a bad bottle or what, but this did not do anything for me. I’m a light-medium skin tone with some freckles for reference. Also, I used this 1x daily for about 7-10 days to give it a fair chance. No luck. Waste of my money.

I like it so far. Nice serum texture and gives a natural colour

Lovely colouring of the skin. Easy to use. Smell is good.

I wanted to try and hold onto my tan, and thought i would try this with lots of skepticism, but I have to say i love it. gradual color which blends in with the rest of my body tan which isnt fading as quickly. No streaks or weird color, just a nice enhancement to hold onto my color. Use it about twice a week right now and is working amazing, Highly recommend giving this a try

Great product and fast results

This tanning serum is my go-to for fake tanning. It gives me a nice natural glow and leaves my skin healthy. The ingredients are amazing and clean.