Since our founding in 1989, G-Star has been pursuing the philosophy of "Just the Product". This purposeful approach has led to many denim "firsts": combining denim craftsmanship with street-level look, created a new denim sector that puts conventional jeans into a whole new light; positioning untreated, "raw", denim as a coveted and wearable material; and developing our distinctive denim silhouette, the architectural and 3D thinking with the construction of our jeans for the look.
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