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The wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick is a versatile, cruelty-free, and vegan beauty product designed for effortless application on eyes, cheeks, and lips. Its nourishing formula, enriched with Virgin Passion Fruit Seed Oil, Argan Oil, and Vitamin E, ensures hydration while providing a range of colors in matte and metallic finishes.












| ASIN | B085WQHQ6K |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #2,044 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Eyeshadow |
| Brand | wet n wild |
| Brand Name | wet n wild |
| Color | Cheat Day |
| Container Type | Eye Shadow |
| Country as Labeled | United States |
| Coverage | Light |
| Customer Reviews | 4.3 out of 5 stars 13,923 Reviews |
| Eyelid Color Type | Eye Shadow |
| Finish Type | Matte |
| Global Trade Identification Number | 00077802365729 |
| Item Dimensions | 0.56 x 0.56 x 4.77 inches |
| Item Form | Stick |
| Item Type Name | Color Icon Multi-stick |
| Item Weight | 0.1 Ounces |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | 524A |
| Material Features | Cruelty Free, Fragrance Free |
| Material Type Free | Fragrance-free |
| Model Number | 524A |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product Benefits | Glides easily |
| Skin Tone | All |
| Skin Type | All |
| UPC | 077802365729 |
| Unit Count | 1 Count |
S**Z
Beautiful
It goes on smooth, it's highly pigmented, it goes on your waterline, but be careful because it will smear. You can use it for the top or the bottom and the quality is great comparing to others I have used so it's a great value for the money. If you know how to use it you can give yourself a precise line on the top or bottom of your eyes. It's sharpens well. It's a normal size product. If you use it everyday it probably would not last long. You can use it on your eyes or your lips, it's very versatile.
R**S
Surprisingly Great Quality
I remember back in the early 90's going to Woolworths and there'd be these bins with cheap 99 cent makeup. Crazy colors like blue nail polish and black lipstick, colors that you didn't really see anywhere else back then, all piled up in these bins. They were all Wet N Wild, and I loved going through these bins and picking out a few items each time I visited. I always associated Wet N Wild with kitschy cheap makeup bins because of this, not that this was a bad thing. I also stopped seeing Wet N Wild after Woolworths went out of business and I always thought that was a shame, an end of an era. So imagine my surprise when I came across this! I've been on the hunt for the perfect shade of purple eyeshadow for years. Sephora had an eyeshadow pencil that had the perfect shade for me. The color was great, but the application was a bit on the chalky side. Still, it never failed to get compliments everytime I left the house with it on. Sadly, it was discontinued and I only bought one. So when that ran out, I tried in vain for years to find a suitable replacement. I started just buying any purple that remotely matched from any brand just to see if it'd work. I came across this and was surprised that 1., Wet N Wild was still a thing and 2., the color looked promising. Knowing my history with Wet N Wild and its bargain bin legacy, I didn't have high expectations on its quality. I bought this and another brand with a similar color that cost three times as much. I put this on my right eyelid and the expensive one on my left and whoa.... This pencil is AMAZING! The color glided on like silk. It wasn't chalky or hard or anything. It felt almost creamy. The pigmentation is rich, one pass and it was opaque and popping. I was able to glide over my eyelid a second coat and it went on so smoothly. No skin tugging, no pigment chunks falling off the pencil. Two coats and I couldn't stop staring at my eyes. The color is amazing. It was so much more vibrant than the more expensive brand. My only regret is not stocking up on more of these when they were in stock. Wet N Wild really threw me for a loop. I was expecting the bargain bin quality of my youth but this outperformed all my other color pencils. And this was by far the cheapest!! It's amazing that they kept the bin prices but seriously stepped up the quality! I'm definitely buying more and trying their other colors!
A**A
Fun to play with
I own many colors of these. The colors are bright and fun. The texture is creamy and smooth, easy to apply. They have a tendency to smudge so don't put them in an area of the eye where they might get wet. The wear is decent but not outstanding. Decent quality especially when bought on sale.
R**A
Does Not Smudge!
I have 3 of these in complimentary shades of brown. Easy to apply, no eye irritation or mess, and they stay on for hours. Amazing for an inexpensive product, and EWG Verified as well.
M**M
The best around!
This is the new love of my life! Pigment is so good. Application is very smooth and silk like finish. I want every color now. Completely 100 perfect satisfied! No eye irritation. Completely mess free. Very versatile and size is perfect to take anywhere you go!
R**A
Non- Vegan --"Burning Bridges" shade contains Carmine,,non-vegan--- Allergic reaction ,
well I originally loved this shadow...I placed it on the eye over concealer and than a primer ( used for years prior to trying this new shadow stick),..it blended out nicely ,,it dried down but not to a stiff and dry look..it stayed nourishing and creamy looking...I added my regular shadows and it looked gorgeous it melted into the skin and faded and blended out better than any other shadow stick I've tried in ages and ages...I was so happy with the look...I believe since I had a base on underneath that the color didn't start irritating my eye until later on..I also used it only on the outer half of the eye and outer corner so it was used sparingly.. I woke up with the red eyes and icky results of an allergy to carmine...I looked at the advertisement and it mistakenly shows "vegan"...going to the wet n wild website you can clearly see that one of the ingredients can be carmine(carmine is from the chochneal bug which has a bright red shell that is crushed and used as a coloring agent ..since it uses animal product they should not be advertising as vegan).......also , I went to the website for wet n wild and clearly the ingredients show that it may contain carmine... [+/- (MAY CONTAIN/PEUT CONTENIR): Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891, Mica, Carmine/CI 75470, Blue 1 Lake/CI 42090. I wish I could wear this but after seeing the website of wet n wild says it contains Carmine I am utterly shocked that they would not include this on their amazon page...maybe most of them are vegan ,,but not all of them are vegan,...luckily I don't have something important to do today or tomorrow and I can wait it out until my allergy subsides and my eyes go back to normal...I've had enough carmine allergic reactions to know the signs and symptoms . I am going to contact wet n wild at their headquarters and also here to alert them to the specific shadow that I used having Carmine ..I wish all companies would stop using carmine. other wise it was a really great shadow stick..I am going to have to try some of the other shades that from their own website state it doesn't contain carmine.
H**N
Stays on and no smudge.
Good quality, easy to use and pretty color.
N**Y
Most bang for your buck
Best product for the price. You can blend it out as a highlighter that’s so shiny in the sun. Or layer it up so it’s a true white. It’s very versatile and I love the coverage options.
V**Y
Sensitive eyes didn’t like this one
Beautiful colour multi stick. Product went on very smoothly and blended with ease using my fingers. Unfortunately after only a few moments on my eye I tested it on it became swollen so obviously something in the ingredients list doesn’t agree with my sensitive eyes. It was a lovely product if it wasn’t for this unfortunately.
L**F
Great eyeliner pencil and colour
Very nice colour I love it
A**R
Broke upon opening
The actual pigment pencil fell out of plastic and broke when I opened it.
E**U
me gusto
muy bueno, puedes pintar ojos adentro, suave
C**E
Otimo produto.
Muito bom, chegou rápido, a cor é linda! Adorei.
Trustpilot
1 month ago
3 weeks ago