🎨 Elevate your cake game with the brightest white that’s safe and stunning!
Sugarflair Superwhite Powder is a 20g, E171-free icing whitener designed to brighten royal icing and edible food paint with a vibrant white finish. Made in the UK, this vegan, gluten-free, nut-free, and kosher powder ensures professional-quality cake decoration without compromising on safety or inclusivity.
| Product Dimensions | 3.1 x 5.3 x 3.1 cm; 20 g |
| Item model number | J111T |
| Product Name | Sugarflair Colours E171 Free Superwhite |
| Units | 20.0 gram(s) |
| Manufacturer contact | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. |
| Country of origin | United Kingdom |
| Brand | Sugarflair Colours |
| Format | Powder |
| Age Range Description | Adult |
| Speciality | Nut Free, Gluten Free, GM Free, Kosher. Suitable for Vegetarians and Vegans |
| Package Information | Pouch |
| Manufacturer | Sugarflair Colours |
H**T
Amazing!
I love this stuff - it really works and makes butter icing bright white
M**
Good
Very good
J**O
Doesn’t really work!
I always use Wilton white white for colouring my buttercream etc but can’t seem to get it any more! I tried this as an alternative and even using the whole pot didn’t achieve a white buttercream. Disappointing
H**
Impressive
I think this is a great product. You do have to use quite a lot if you are trying to lighten the colour of your fondant etc, but it works brilliantly if you are mixing it in with another colour in a paint palette. Pleased with my purchase and will definitely be reordering.
M**E
Useful
Happy with the purchase use it before and it did the job hence the repurchase
L**S
Wasn’t impressed
Tried this instead of usual gel colour didn’t really do much to buttercream
J**N
Change of recipe. Product no longer ‘whitens’ cake.
This took the full tub and I would say it barely even took the edge off the yellow from the buttercream. Have used this product for years now but since the removal of titanium and replacement with calcium carbonate the product no longer whitens the cake.Be careful as the only reason I noticed this was that there was a small ‘product reformulated’ info on front of pack.
E**4
Disgusted! 😡
Searched and searched to find someone with this specific product in its new formulation WITHOUT E171. Found this one, ordered it specifically because its advertised as NOT containing E171. FUMING and totally incredulous to open the box and discover the old item and label clearly showing E171 as an ingredient. Will NEVER order again!
Trustpilot
3 weeks ago
1 week ago
