Social Media Marketing: A Strategic Approach
Product ID: 466374605
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Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach. Review: Good quality - This is a good quality paper back book! Nothing more I could ask for. Review: Foundational basics for Social Media marketing - Very complete and easy to follow book. Good summaries at end of chapter.
| Best Sellers Rank | 1,418,395 in Books ( See Top 100 in Books ) 7,738 in Sales & Marketing 13,980 in Business Development & Entrepreneurship (Books) |
| Customer Reviews | 4.2 out of 5 stars 60 Reviews |
A**R
Good quality
This is a good quality paper back book! Nothing more I could ask for.
Z**A
Foundational basics for Social Media marketing
Very complete and easy to follow book. Good summaries at end of chapter.
A**A
Required university textbook
Required reading for a university upper level social marketing class. I like the examples given
A**R
Great Asset To Class
So glad to be able to buy the textbook instead of a digital copy. I am a chronically enhanced woman who needs a real textbook to study with. All fun books are digital but not a textbook. This is not a paid review
P**R
Figures are low resolution screenshots
This books is a terrible textbook, It uses screenshots for all of its figures and they are unreadable. It really makes the book almost useless. If your professor uses the textbook for class, ask them to chose another one. It is impossible to learn when the text itself is unreadable!
Trustpilot
3 days ago
2 months ago