CallawayHEX Diablo Golf Balls - 1 Dozen

A 2 piece golf ball designed for and with struggling amateurs, 1 dozen for $90.00? I really hope this price is a typo considering the best balls in golf, all brands, and thier premier or flagship balls are at most $49.99. I play all over the country and have yet to spend over $50.00 on a Chrome Soft, Pro V1, or a TP5.