






🌿 Elevate your hair game with nature’s purest color boost!
It's Pure Organic Henna Hair Dye in Dark Brown is a pioneering, Soil Association Certified organic hair color powder that delivers a unique, natural dark brown shade. Free from harsh chemicals like PPD, ammonia, and peroxide, it nourishes and strengthens hair while providing permanent coverage. Perfect for sensitive skin and all hair types, this vegan, gluten-free formula revitalizes your hair with a healthy shine and volume, making it the ultimate choice for conscious professionals seeking a safe, effective, and eco-friendly hair dye.
| ASIN | B01HH3A4BM |
| ASIN | B01HH3A4BM |
| Best Sellers Rank | #55,740 in Beauty ( See Top 100 in Beauty ) #138 in Hair Hennas |
| Brand Name | It's Pure |
| Color | Auburn |
| Container Type | Bottle |
| Customer Reviews | 4.0 4.0 out of 5 stars (1,277) |
| Customer reviews | 4.0 4.0 out of 5 stars (1,277) |
| Date First Available | 11 May 2022 |
| Full Cure Time | 24 Hours |
| Global Trade Identification Number | 05060319461218 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is Discontinued By Manufacturer | No |
| Item Form | Paste |
| Item Weight | 110 Grams |
| Item model number | E0663 |
| Manufacturer | It's Pure Organics |
| Manufacturer | It's Pure Organics |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Package Dimensions | 14.4 x 7.4 x 5.7 cm; 110 g |
| Product Benefits | Gentle on hair and strengthening |
| Unit Count | 110 Grams |
D**S
Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands
R**L
J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.
C**2
I was glad to see this herbal hair colour online and to see it had decent reviews. I have black hair but over the last year I would say almost half of them are grey. I needed something to provide a good enough cover and to blend it naturally. I suffer from allergies and suddenly developed rashes and burning after using the last hair dye (naturetint). I used it on a small sample and was happy that it worked well with my skin. I would say if you are using this product the first time and need a good amount of coverage, best to use it twice or thrice over a week to begin with and then slowly use once every two week and then once every three weeks for perfect coverage, As its heena, it does take a little longer to provide complete coverage, so its important to do it repeatedly initially. I was really happy with the product in a couple of weeks and the hair was just the right colour. However, a couple of things almost made me give up on this product. First it takes ages to get a good colour, I realised I have to keep it on for 4-5 hours for it to actually work properly and to get the right benefit from it. And its all so messy, even though I cover my head with a shower cap and have a towel on my shoulders. Those few hours drive me mad as I find it so uncomfortable and I can't wait to get it off. So you know you can't just do it one evening after work or quickly before you have to go out on the weekend. You need to devote a proper few hours to it. I tried using it overnight as some reviewers suggested but it felt so sticky and i ended up with a massive cold the next year and a stiff neck. The other thing is the smell after which stays for a day or so. Its just so annoying especially if you have to go out. And its not a pleasant smell really, its very odd and draws attention as its not something you can identify with. i hate my hair colouring days, and if it wasn't natural or if i didn't have all these allergies, I really wouldn't use it. But its a good product and I will continue buying it despite all the moaning
T**R
This is an excellent product. I loved the chestnut colour which I left on for three hours to ensure the depth, as per the guidelines. It covered my greys and they turned a lighter version of chestnut, which enhanced the look. I have very fine mid-shoulder length hair and only used half the packet. I am losing hair quite a lot, it is porous, and I wanted a more natural way to colour my hair with a rich colour that would cover greys. My hair was getting to be in terrible condition despite using non chemical natural products...it was previously becoming like straw. After using this product my hair has become softer again, and slightly thicker. Of course, it will depend on your individual hair and previous chemical/natural colours but I was prepared to take the risk and as I can't risk chemically dying my fragile hair. If the colour hadn't been good, I would just not use it again. I was delighted with the end result! It certainly hasn't harmed my fragile hair. It feels softer, and thicker. The photos featured on Amazon by other customers are true to life. There was more than ample coverage, so a packet did twice the job for me. Was it messy? I didn't find it any more messy than normal hair colours. I used black clothing and a towel and kept an eye out for drips while I applied it in the bathroom. I rinsed any drips as I saw them and there was no staining. The instructions are easy to follow. Put on DRY CLEAN HAIR. Some blogs mention adding oils, yoghurt, egg to henna hair colour mixtures, it is worth researching to see what may enhance the colour and condition further. The smell didn't bother me anymore than the smell of cut grass. The colour has stayed on for 6 weeks so far. I may enrich it soon just to lift it back to a deeper warm chestnut, but it has faded in a flattering way, WITHOUT the 'orange hair' look. I have just ordered three more packets as I think the product is brilliant and I am delighted I have found an easy alternative that may enhance my fragile hair condition further over time, and certainly, not cause it to become damaged in the process of wanting to enrich the colour and cover the grey patches.
L**T
I developed an allergic reaction to normal hair dyes so I gave this a try and I love it. It works great for me, no burning, scabbing or itching just perfect colour. It does say that it takes a couple of days for it to settle into the exact colour you’re aiming for, but I do love the gold and copper streaks that come through. I was used to having bright colours in my hair and this is the closest I’ve come to that. Works perfectly, highly recommend
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