The One Hour Content Plan: The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
R**)
Excellent Investment
First of all, just to be 100% clear (for the doubtful 1-star reviewer below), I was not paid to write this review. I did not get a free review copy. I had, in fact, never heard of Meera Kothand before (sorry, Meera) but my Kindle device recommended this book to me based on the types of books I'd read in the past, and I'm glad it did.This offers an excellent return on investment -- if you USE it. (Isn't that true of anything. It's no good if you just read it and ignore it.) Most people will pay more than the cost of the Kindle edition for a single coffee; if you can't bear to invest that much in your business, it might be wise to reconsider having one. And there is so much in this book.The one thing I wish had been a little clearer earlier on is that there are actually three DIFFERENT methods presented for planning content. I thought I was going to be looking at three different parts of the same method, so I was a little confused when I got to the second until I sorted that out. Other than that, I have no complaints.This is not going to GIVE you your topics. (It would be impossible to do that well, without even knowing what you blog about.) It will, however, provide a clear plan for arriving at those topics. It brings together a lot of really good online marketing information I've learned from a variety of sources, in a very clear, simple, easy-to-follow and -implement way. As in, you can just follow the methods Meera provides, step-by-step and you'll have the finished product you need. Enough detail is included that you don't have to wonder what she's talking about, either. For example, she tells you exactly which elements should be in a blog post and what to look for to ensure that each piece does its job of leading the reader into the next, etc. And where she suggests using "trigger words" (not like "make you upset" trigger words, but "get your attention" words) to keep the reader's attention, she actually provides a list of some trigger words.If you do the work, the book will walk you through clearly defining your blog's purpose and then planning content that makes sense within that bigger picture. (I've been blogging for over 10 years, mostly spinning my wheels. I can promise you that making sure your content is not just good, but also serves a function within your overarching plan is a big deal -- and not easy to do without some sort of structure like this.) There are three different methods for choosing blog topics, each of which is a better fit for certain circumstances/needs, so choose whichever one makes sense for you. And then there's even detailed information about how to optimize a blog post for grabbing attention, keeping attention, working well with search engines, and helping to further your particular goals for your blog.It isn't really about email, although that's what much of Meera's website focuses on. It does, however, talk a little about integrating an email list-building plan with your blog (which is something virtually everyone who's building a blog for business purposes will want to do, at least at some point) and some overlap in discussions of content. (A blog post is, in many ways, much like an email.)
K**B
A game-changer for content creators!
Meera Kothand's "One Hour Content Plan" is a game-changer for content creators struggling with idea generation and strategic content planning. Kothand unveils a powerful system to generate a year's worth of traffic-building and sales-boosting content ideas in just 60 minutes. The guide covers three core methods for effortlessly generating content ideas, five types of content to convert subscribers into buyers, and the essential elements to optimize every blog post. It also helps you define your brand voice for content that resonates authentically. By avoiding common traps and learning how to hook more eyeballs, you'll transform your blog and business, ensuring every piece of content serves a strategic purpose in growing your online presence. "One Hour Content Plan" is recommended for content creators seeking clarity, purpose, and sustainable growth in their online ventures.
E**N
Framework For Content
If you are a blogger, you know that content is your product and content creation your core competency. You get some good ideas, a framework for content creation, and a few effective tactical suggestions in Kothand’s book. She has several on topic, and are best read in conjunction with each other for developing an effective content framework.
K**S
Concise, organized, practical
Finally, a content marketing system and road map that covers soup to nuts yet doesn't take a career to figure out. Everything is succinctly explained and follows a logical flow. Well done, Meera, and thank you.
D**E
Packed with actionable steps! Love it!
I highly recommend this book! What a game changer as a concise and yet value-packed treasure chest of actionable steps with clearly articulated purpose for each! The bonus tools are the icing on the cake! Well worth your time!
N**
good tips but not my style
There were some good actionable tips in this book. There’s tons of redirect links throughout the book and I didn’t totally connect with the authors style. This is likely a good approach for someone who is a visual/spacial learner
A**.
VITAL reading for anyone with a website. Or a business. Or both.
There is NO way this can be accomplished in one hour... not unless you're just starting your website.Don't let that prevent you from buying and using this amazing book, and the genuinely useful free worksheets that go with it (URL is in the book).I've been online since the 1990s, and have a couple of huge websites. The information in this book NEVER CROSSED MY MIND.And wow... this is SO important, and SO useful. And frankly, it's SO easy to understand, thanks to Meera's explanations.For me, this was a massive shift in understanding. Connecting my blog posts & articles to how I earn a living (in those same niches)...? I never realized how valuable my websites are, and how to make almost every article (or blog post) part of the plan.This book is NOT about "monetizing" your site, turning it into a "money machine," or anything so blatantly commercial (and offensive to many visitors).It's about being professional, understanding your readers' needs, meeting those needs... and almost effortlessly creating content that will gently nudge people towards your books, your products, your services, others' products readers will find useful, etc.I'm still working my way through this book, but -- by the mid-point -- I knew I needed to write a rave review for this book, so others buy it and use it.For me, this book looks like a project that will take about a week (spare time only), and -- WOW! -- it is time very well spent. It's taking at least one of my websites from "cute" to being a vital resource in my niche.My very best advice, if you have a website (or are planning one) and want it to be valuable to your readers: Get this book, and put it to use, right away. (If I could go back in time, my future-self would tell me to take these steps, y-e-a-r-s ago.)
R**O
ideal para quem vai começar
O livro conta com estratégias e reflexões que facilitam a criação de conteúdo, ideal para quem está começando a produzir na internet e fica em dúvida sobre como e o que fazer.
M**Y
Great for small business owners and those starting in marketing!
Not only lots of content ideas but tools and methods for actually doing it too! Even as an experienced marketing manager there were reminders and ideas for me to explore.
S**N
The Best 2 Hours I've Ever Spent!
I've learned more from this book in 2 hours about social media, blogging, the importance of having a content plan and strategy than I have from hundreds of dollars I've spend on online marketing courses this past year! Meera breaks down everything you need to know and understand so clearly and easily, and the amount of resources she provides through downloadables, resource links as well as software and app recommendations is amazing. She gives tonnes of relatable examples throughout this book which really helped stimulate ideas that I can apply in my own business for blogs and posts. Social media and online marketing are not my areas of strength and something I have really struggled with as a Solopreneur. Through everything she explains in this book, Meera has finally lifted this fog of confusion for me. I would highly recommend this book to all small business owners, VA's and anyone wanting to improve their knowledge on blogging and social media marketing - it is an absolute must read!
M**R
Gute Tipps
Allein der Contentplan ist das Lesen des Buches wert und eine gute Inspiration. Einige Tipps waren für mich weniger hilfreich und eher auf andere Unternehmenssparten gerichtet. Aber trotzdem alles in Ordnung.
J**Y
Soddisfattissimo
Un libro utilissimo per blogger, vlogger o per chi vuole costruirsi una presenza online. Si legge velocemente, i concetti sono spiegati in modo semplice e chiaro, ovviamente se sapete l'inglese. Un libro che rivoluzionerà in meglio la mia presenza online. Consigliatissimo
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