

💁♀️ Elevate your curls, own your day—because flawless coils wait for no one!
As I Am Curling Jelly Coil and Curl Definer is a 227g styling cream designed to define and enhance natural curls by minimizing frizz, adding body and bounce, and locking in moisture. Formulated with natural moisturizers like aloe and glycerin, it delivers long-lasting hold with a lightweight, non-greasy feel, complemented by a pleasant coconut scent. Perfect for women seeking vibrant, well-defined curls that keep up with an active, professional lifestyle.


| ASIN | B007IVW5M0 |
| ASIN | B007IVW5M0 |
| Best Sellers Rank | 4,970 in Beauty ( See Top 100 in Beauty ) 26 in Hair Gels |
| Brand | As I Am |
| Colour | White |
| Country of Origin | United States |
| Country of origin | Spain |
| Customer Reviews | 4.2 4.2 out of 5 stars (4,142) |
| Customer reviews | 4.2 4.2 out of 5 stars (4,142) |
| Date First Available | 3 Feb. 2013 |
| Format | Cream |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 7.6 x 7.6 x 15.2 centimetres |
| Item model number | hbf-jjj-omgh-mh1240 |
| Item model number | hbf-jjj-omgh-mh1240 |
| Item weight | 8 Ounces |
| Manufacturer | Avlon |
| Manufacturer | Avlon |
| Package Weight | 0.25 Kilograms |
| Package dimensions | 7.9 x 6.8 x 6.6 centimetres |
| Product Dimensions | 7.62 x 7.62 x 15.24 cm; 226.8 g |
| Product Dimensions | 7.62 x 7.62 x 15.24 cm; 226.8 g |
| Scent | Coconut |
| Special features | curl enhancing |
| Target audience | women |
| Volume | 236.5 Millilitres |
A**R
Best curing putty ever
Best curling jelly for mixed race and Afro carribean hair !! Great definition not too greesy !! Need bigger tubs as it goes very quick and under £8 good value compared to other vendors
A**R
Lovely product
Love this product. It is a little pricey, but worth it. It is very light on your hair so doesn't feel like your hairs being caked with product but has great hold. I use it with the as I am leave in conditioner too. And my hair feels bouncy and is still in place (mostly) by the end of the day (and I run around with a toddler all day) also smells great! 😁
J**N
Second chance paid off.
Treated myself to this, after seeing some promising reviews online. I first used this along with the moisturiser for twists on wet, freshly washed (3c/4a) hair. My hair felt soft and conditioned, but the twistout only lasted a day before it went fluffy and frizzy in places. I had to retouch the twistout for the rest of the week with another product (Elasta QP Olive Oil & Mango Butter Curl Defining Pudding), which defeated the object of doing the twistout in the first place....I wasn't impressed! I had to try it again, due to the cost of such a small jar, and not wanting to be wasteful. I done a 'wash n go'. I applied a little of the Asiam moisturiser, then the curling jelly. I used more than I needed to 'just incase',so I was left with white residue (which disappeared when dry), and some 'crunch' when fully dry some hours later. The next morning the crunch was gone, my curls were bouncy and well defined, and no flakes. Six days later I still had definition, but wore my hair up. It can definately last for 7 days if 'pineappled' at night, and covered with a satin scarf. The only con I can find is the price. The amount in the jar does not warrant it.
J**.
Good quality
Good quality
E**A
It has a really good hold for styling and defining
It’s works really well to define and hold my curls and it’s smells really good
A**R
Not for this Afro 4C hair in terms of curl definition but excellent for moisture even on 4C hair
Not for 4C this Afro hair, this product didn’t do anything to my hair, having used it on a thoroughly washed and conditioned hair. It may be for other soft textured curly hair but certainly not for thick Afro hair. On top of that, it’s expensive as you only get a small tab. Updated review: I have added 2 stars to my initial review and the reason being that, it has left my hair so moisturised and soft for days, the stickiness of the product is gone and my hair feels so soft to touch. Also, it didn’t flake on me at all, and I can feel some coils from underneath my hair when I touch it though not many curls are showing when you look at my hair. Like I said, it may work perfectly for people with slightly looser curly patterns when it comes to curl definition, but for moisture, it’s great even for thick 4C hairs like mine.
L**I
Curl define
At long last I have a found a range of products that not only do wonders for my hair but also my skin!! I have tried so many product on my shoulder length 3C hair, some left it dry, others flaky and others really irritated my skin and scalp. As I Am products, nourish my hair, giving it a vibrant shine without any oily residue. The moisture balance is just right and you don’t need oodles of product to get a ‘just left the hair-dresser’ finish. This curling jelly is very lightweight and you only need a small amount to define those delicate curls.
M**O
The product was ineffective to my hair. It may have worked for other people.
Didn't work on my hair, despite me applying relaxer before using ghis product. It also makes my hair to be very dry and rough in appearance other than oily/shiny and nice looking
M**.
Prodotto styling fantastico! Perfetto anche per chi come me ha un riccio di tipo 2b/c non appesantisce assolutamente il capello e non fa il solito "effetto bagnato" lascia i capelli super morbidi. Il profumo è buono sa di cocco ma soprattutto è delicato non da fastidio. Arrivato nei tempi previsti.
L**A
This product does not dry out my hair, it defines my curls beautifully.
A**R
One of the best gel I have tried for my curly hair and have purchased again.
D**H
Super
S**A
100/10 This is perfect for defining your curls, it’s the perfect consistency for hydration. You don’t need a lot of product, this will last you a very long time depending on hair type of course.
Trustpilot
5 days ago
4 days ago