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💜 Brighten Boldly, Shine Instantly!
PROVOKE Touch Of Silver Brightening Purple Shampoo is a 150 ml toning shampoo formulated with violet and blue pigments to neutralize brassy yellow and orange tones in blonde, white, grey, and color-treated hair. It delivers visible brightness and dazzling shine after just one wash, making it the UK’s #1 purple shampoo brand trusted for vibrant, salon-quality hair color correction.





| ASIN | B003AYCGGY |
| ASIN | B003AYCGGY |
| Active Ingredients | Aqua (Water/EAU), Sodium Laureth Sulfate, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerythrityl Tetrastearate, Glyceryl Oleate, Polyquaternium-10, Parfum (Fragrance), Benzophenone-4, Salicylic Acid, Disodium EDTA, Sodium Chloride, Formic Acid, Sodium Hydroxide, Citric Acid… |
| Age Range Description | Adult |
| Benefits | even_toning |
| Best Sellers Rank | 486 in Beauty ( See Top 100 in Beauty ) 22 in Shampoos (Beauty) |
| Brand Name | PROVOKE |
| Customer Reviews | 4.4 4.4 out of 5 stars (11,672) |
| Customer reviews | 4.4 4.4 out of 5 stars (11,672) |
| Hair Type | Color Treated |
| Is discontinued by manufacturer | No |
| Item Dimensions | 36 x 58 x 138 millimetres |
| Item Form | Liquid |
| Item Part Number | 3530961 |
| Item Type Name | TOUCH OF SILVER SHAMPOO BRIGHTENING |
| Item Weight | 150 Grams |
| Item model number | 014227 |
| Liquid Volume | 150 Millilitres |
| Manufacturer | PROVOKE |
| Manufacturer | PROVOKE |
| Manufacturer Contact Information | Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. |
| Manufacturer Part Number | 014227 |
| Material Type Free | Fragrance Free |
| Model Number | 014227 |
| Number of Items | 1 |
| Other Special Features of the Product | damaged |
| Product Dimensions | 3.6 x 5.8 x 13.8 cm; 150 g |
| Recommended Uses For Product | Brightening |
| Scent Name | Unscented |
| Suitable Hair Colour | All Hair Colours |
| UPC | 722532079803 787734234818 783327158240 698798482469 721865109638 785525992756 785525901000 |
| Unit Count | 150.0 millilitre |
E**A
Nice shampoo
Brilliant shampoo smells nice makes my hair shiney and soft good value
J**.
Great product
I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too
T**5
Good shampoo
This purple shampoo works well and tones down brassiness and leaves hair looking fresh and bright. Plus, it smells great and doesn’t dry out hair! Can’t say it’s the best but is a good one.
E**R
A must for blonde hair. My go to. Gets rid of brassy tones.
A must for blonde hair. My go to. Gets rid of brassy tones.
T**Y
Good item
Does what it says very pleased
S**︎
Helps yellow undertones + not great for dry/brittle hair
For someone who’s periodically bleached dark brown hair and has wavy - curly texture this can do wonders on the yellow sections. However brown to blonde there tends to be more orange undertones therefore a blue shampoo would work better. As for the effectiveness on freshly bleached wavy or curly hair, if yours has a tendency to feel dry or brittle naturally, this particular shampoo doesn’t aid in moisturising but does somewhat help the yellowy undertones. At £3 (when I got it) you’re getting what you’re buying but can’t advise for brittle or extremely dry hair.
T**E
Shampoo
Have used this before, so hope this is as good. Great price. Very purple lol. I have bleached hair so it should help get rid of any yellow tones.
C**Y
It works!
Amazing! My hair needs conditioner now but this product is the only one that worked for me. Bleached my hair a few times from red box dye and didn't think it would work but it did
K**E
Meine Tochter ist überaus zufrieden damit es zieht den Gelbstich gut raus
J**E
Works fine
M**.
Super potent formula. If left on too long, hair goes from brassy to almost gray and can dry it out, but it does its job and it does it quickly and very well. Works more like an actual toner+developer rather than just a run-of-the-mill purple shampoo, so it shouldn't be used more than once a week and make sure to always follow with a repairing conditioner.
P**Y
Si può diluire con acqua senza risciacquo. Ideale per capelli bianchi, grigi, ingialliti o biondi. Consiglio di provare con una piccola quantità, per vedere il risultato
س**م
وحشه حذاري منه شعري وقع
Trustpilot
2 weeks ago
3 weeks ago