🌟 Unlock Your Hair's Potential with L'Oreal Excellence!
EASY APPLICATION - Cream format ensures a mess-free, salon-quality experience at home.
AGE DEFYING FORMULA - Packed with pro-collagen and pro-ceramide for youthful vibrancy.
TRANSFORM YOUR LOOK - Experience a stunning dark beige blonde that turns heads!
REPLENISH REVITALIZE - Your hair will feel smooth, full of body, and shine like never before.
ULTIMATE GREY COVERAGE - Say goodbye to greys with 100% coverage for a flawless finish.
L'Oreal Excellence Age Perfect 7.31 Dark Beige Blonde Hair Dye is a premium hair color solution designed for mature hair. Enriched with pro-collagen and pro-ceramide, it offers 100% grey coverage while revitalizing and replenishing your hair for a luminous, smooth finish. With a weight of 272g and a convenient cream format, this product is perfect for achieving salon-quality results at home.
Specifications
Weight
272 g
Volume
18 Millilitres
Units
1 count
Country of origin
GREAT PRITAIN
Brand
L'ORÉAL
Format
Cream
Have a Question? See What Others Asked
will it cover white hair
Is this item ppd free as I had a reaction to my usual hair dye recently?
Do you use on dry hair?
Does it go on red hair
Reviews
4.4
All from verified purchases
W**4
A1
A1
H**E
Works perfectly
Great Colour. No coppery ginger tones. just a good natural colour
C**L
Nice
Consistent colour.
A**R
L’Oréal
Good product prompt delivery thanks Pete
G**A
Saved my hair!!!
I made the classic mistake of bleaching my roots as all hairdressers fully booked. Hairdresser had always bleached and toned hair. For some reason root's okay but had a band of yellow. Tried using silver dye....omg I looked like a little old lady with yellow nicotine streaks. Had to go to Dad's birthday like it, did the walk of shame - gave everyone a laugh though.After reading the reviews I thought hell why not, it could not get any worse.Arrived sooner then expected which was a bonus. Easiest product to apply using application brush. It ensured every strand was covered, especially the brow. I did roots first as instructed but cut time down to 5 minutes before doing rest of hair as it was so porous and left for 15 minutes.Washed off and conditioner made it really smooth.Am so happy with the colour - have a beige Ash blonde hair, no patches - must say it's the best home colour kit I have used.Goodbye old lady look - never again.Thank you to all the reviewers whose tips I took on board.Great value for money definitely
M**R
Great product.. delivery is terrible as delivery instructions not followed
Great product . i have a subscription order in placebut beware if you need to add special delivery instructions as my experience is thatthese are ignored
L**R
Covers grey hair !
Really like this hair dye, been using it for years, I have light/medium brown hair, covers my grey roots a treat ! Just use an application brush, leave on for at least 20mins.
P**
Crowning glory
I love this shade - this product is easy to use and the colour lasts. I purchase this regularly as go to hair dye.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Rajesh P.
Customer service was outstanding when I had questions about the product.
2 days ago
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
Prepare hair, Apply dye, Develop color, Rinse and condition
Safety Warning
Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary “black henna” tattoo in the past. You must do an allergy alert test without fail 48 hours before each use of this product (read and follow the instruction leaflet). Remember to buy this product in advance in order to do the allergy alert test 48 hours before use. The developer creme contains hydrogen peroxide the colouring creme contains resorcinol, phenylenediamines (toluenediamines) and ammonia. Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately and thoroughly if product comes into contact with them. Wear the gloves supplied in the box. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colorant. Keep out of reach of children.
Box Contains
1 x L'Oreal Paris Excellence Age Perfect 7.31 Dark Beige Blonde
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