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🔥 Turn heads with magenta magic—bold color, zero compromise! 🎨
L’Oréal Excel Hicolor HiLights Magenta is a professional-grade, ammonia-free hair dye that delivers vibrant, long-lasting magenta highlights. Its no-drip creme formula lifts hair 3-4 levels without pre-lightening, making it perfect for dark hair. Designed for fast processing with heat, it offers salon-quality results with ease and precision.











| ASIN | B003YHHV80 |
| Benefits | Intense colour for radiant hair |
| Best Sellers Rank | 5,962 in Beauty ( See Top 100 in Beauty ) 83 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Colour | red |
| Container Type | Bottle |
| Country Of Origin | USA |
| Customer Reviews | 4.5 out of 5 stars 4,149 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item form | Liquid |
| Manufacturer | L'Oreal |
| Manufacturer Part Number | 41051012 |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Model Number | 5101 |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Intense colour for radiant hair |
| Recommended Uses For Product | Hair dying and red reflections on all hair types |
| Set Name | Highlights |
| Suitable Hair Colour | Red |
| UPC | 657201051012 741655750956 |
| Unit Count | 35.0 millilitre |
M***
Great hair product for lighter colour hair
Colour stain is okay however it depends on your hair colour. Please keep in mind that this is red so it will bleed every single time you wash your hair or put water on it.
T**T
Love it
I love this one of the best dyes ever
A**L
Vibrant Colour that looks proffessional.
This produces very professional highlights,and the colour is vibrant and bright,i didnt use it directly on the roots though i using two or three inches away from the Roots then ok as worried about allergic reaction on scalp with hair colours,as some have allergies,though the colour was vibrant and even.
C**Y
Very vibrant color
Got my hair from jet black, to this!
L**A
Beautiful color ! Very satisfied 🩷
Beautiful color ! I used 20% developer with this and it came out beautifully. I was really surprised by the outcome. And it didn’t stain my scalp as you can see on the photos . I will keep using this instead of bleaching my roots. Very satisfied with the product 🩷
M**I
Nice
Nice colour, I mixed magenta and red to achieve this colour with a 30% developer, the only reason why I knocked off 1 star was because anytime water touches your hair, it stains the towel or whatever clothes you have on but as soon as it gets dry it doesn’t stain your clothes.
R**R
Love this ✨✨
First time I dye my hair and I will use this product every single time from now on!!! It’s amazing!!!
M**M
Missing items and terrible quality packaging
I ordered a box of 6 of this hair dye for £20 and 1 came; I’m really disappointed. And even for a single box of dye that they bothered to give, the packaging was horrible as the dye box was busted open. How embarrassing. Maybe the product itself is good, but I haven’t been able to try it because it’s not even my money’s worth. Hopefully the rest arrives tomorrow. Waste of money and excitement. Don’t buy this product from Amazon. The price doesn’t match the quality or experience you receive :p
H**Y
Love bright red!
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
A**R
Awesome!
Awesome product and good and quick customer service. I achieved the colour after two attempts. Which was awesome since the hair was a 1b (dark brown almost black). Will definatly order again and maybe try a different colour next time.
ش**ي
لونه مطابق للوصف
جيد ورائع جداً
I**D
Lifted good
Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love. +my natural hair color
J**E
Love it
i used this dye over a badly done chunk of hair that i had previously lightened and used different dye on and this colour is beautiful! it’s exactly what i was looking for, and didn’t damage my hair anymore than it already was. the previous dye was very uneven and patchy due to it being the first time my friend had used bleach on someone and i wasn’t super fussed because it was mostly hidden, but im actually obsessed with this colour and i never write reviews but had to for this! i used 20 vol developer and left it in for maybe 25-30 minutes?
Trustpilot
1 day ago
3 weeks ago