Principles of Marketing, Global Edition
Product ID: 488579364
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Comprehensive marketing textbook with innovative customer-value framework to help students master principles and create meaningful consumer connections in the digital age. Review: Used for university - Daughter happy with book for her university studies Review: Damaged book - I like the book as requested but it is damaged please see the attachment vedio
| Best Sellers Rank | 138,620 in Books ( See Top 100 in Books ) 705 in Sales & Marketing 1,418 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (30) |
| Dimensions | 21.5 x 3 x 23 cm |
| Edition | 19th |
| ISBN-10 | 1292449365 |
| ISBN-13 | 978-1292449364 |
| Item weight | 1.67 kg |
| Language | English |
| Print length | 768 pages |
| Publication date | 26 April 2023 |
| Publisher | Pearson |
J**N
Used for university
Daughter happy with book for her university studies
I**R
Damaged book
I like the book as requested but it is damaged please see the attachment vedio
J**S
The Marketing fundamentals
Nice edtion of a fundamental Marketing book. Well writen and illustrated
M**G
Bra bok att använda som uppslagsbok - how to do it - hela livet som marknadsansvarig.
F**A
Great text.
D**D
Excelent book which covers all the fundamentals of Marketing, includes a great number of business cases that help illustrate the concepts outlined, and even a very useful summary at the end of each chapter. A must read.
E**N
Har inte läst ut den än och undrar om jag någonsin kommer göra det. Den är stor och tung med väldigt liten text. På gränsen att jag behöver glasögon till mina glasögon för att lyckas med det här. Men i stort sätt mycket nöjd. De hade kunnat slå in boken i paper så hade även kanterna varit fina när den kom hem.
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