Do you put it straight on your hair or do you mix it with something?

If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed.

How long does it last?

my pink one lasted over 2 months (faded but the colour stays long)

Can u put it on wet hair or dry? Please which is better

You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick.

Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014

HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection

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DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub

DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub

Product ID: 49009275

Details

Brand
Directions
Colour
Plum
Hair type
All
Item form
Cream
Material Type Free
Animal Derived
Material feature
Ammonia free

⏳30 min develop time

🌿100% ammonia & peroxide free

🧴88ml conditioning cream

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Description

💜 Turn heads with plum perfection — because your hair deserves the spotlight!

VIBRANT PLUM POWER - Rich, long-lasting semi-permanent colour that turns heads for weeks.
SALON QUALITY AT HOME - Trusted by thousands for 30+ years, professional results without the salon price.
GENTLE ON YOUR STRANDS - Ammonia, peroxide, and PPD free formula conditions hair while colouring.
CUSTOMIZABLE CREATIVITY - Mix with other shades for unique, personalized hair art.
PERFECT FOR CHEMICALLY TREATED HAIR - Optimized for bleached or lightened hair to maximize vibrancy and shine.

Directions Plum Semi-Permanent Hair Colour is an 88ml ammonia-free cream designed for vibrant, long-lasting colour on all hair types, especially chemically treated hair. With a conditioning formula and 15-30 minute develop time, it offers salon-quality results at home. Trusted for over 30 years, it’s perfect for millennials seeking bold, customizable hair colour without damage.

Specifications

ASIN	B001BFPG70
ASIN	B001BFPG70
Batteries	1 A batteries required.
Benefits	Provides excellent conditioning for hair
Best Sellers Rank	20,819 in Beauty ( See Top 100 in Beauty ) 150 in Semi-Permanent Hair Colour
Brand Name	Directions
Colour	Plum
Container Type	Bottle
Customer Reviews	4.0 4.0 out of 5 stars (8,678)
Customer reviews	4.0 4.0 out of 5 stars (8,678)
Full Cure Time	30 Minutes
Global Trade Identification Number	05034843001158
Hair Color Permanence	Semi-Permanent
Hair Type	All
Included Components	La Riche Directions Unisex Semi Permanent Hair Colour, Plum, Pack of 1 (1 x 88 ml)
Is discontinued by manufacturer	No
Item Form	Cream
Item Weight	89 Grams
Item model number	4202
Manufacturer	La Riche
Manufacturer	La Riche
Manufacturer Part Number	4202
Material Features	Ammonia free, Natural
Material Type Free	Animal Derived Ingredients Free
Model Number	4202
Number of Items	1
Product Dimensions	5.5 x 5.5 x 7 cm; 89 g
Product Warranty	2 year manufacturer
Recommended Uses For Product	Hair colour
Suitable Hair Colour	All Hair Colours
UPC	798627831236 755332185023 787734377430 785479159816 759894600543
Unit Count	89.0 millilitre

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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VT4246

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Sold byAmazon VanuatuDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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