

🐾 Snuggle up to serenity—because your pup deserves the calmest cuddle!
The Snuggle Puppy Original Heartbeat Stuffed Toy is a scientifically designed anxiety relief aid for dogs of all breeds and life stages. Featuring a patented Real-Feel Heartbeat technology powered by included batteries, it mimics a mother’s pulse to reduce stress, separation anxiety, and noise fears. Built with durable, hypoallergenic materials and fully machine washable, it supports behavioral training and promotes restful sleep for both pets and owners. Trusted by over 2 million pets since 1997, it’s the essential comfort companion for every dog.
















| ASIN | B000NVDDXM |
| Allergen Information | Nut Free |
| Batteries | 2 AAA batteries required. (included) |
| Batteries Included | Yes |
| Batteries required | Yes |
| Best Sellers Rank | 1,629 in Pet Supplies ( See Top 100 in Pet Supplies ) 12 in Plush Toys for Dogs |
| Breed Recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. |
| Care Instructions | Machine Washable |
| Colour | Brown and White |
| Customer Reviews | 4.2 4.2 out of 5 stars (61,974) |
| Date First Available | 1 Dec. 2014 |
| Flavor | Flavorless |
| Item Weight | 206 g |
| Item model number | SP104 |
| Number of Items | 1 |
| Pet Life Stage | All life Stages |
| Pet Type | Dog |
| Product Dimensions | 30.48 x 15.24 x 7.62 cm; 205.74 g |
| Quantity | 1 |
| Size | Medium |
| Special features | Stuffed |
| Specific Uses | Anti-Anxiety and Behaviour Management |
| Specification Met | Frustration-Free Packaging |
A**E
Better Than 'Cry It Out': A Compassionate, Science-Based Tool and a faster route to Peaceful Sleep
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump - a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven. The Context I purchased the Snuggle Puppy Original Heartbeat toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! I am firmly against the "cry it out" method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn't cry or whine once. In fact, this was a much quicker route to a full night's sleep than "cry it out" could ever be. I am pleased to say this puppy had since grown into an empathic, confident and independent adult dog. The Pros Faster Results Through Comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security. It was my pre-emptive strike against separation anxiety, and it worked! Ideal for Toy Breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against. Stress Reduction: The "Real-Feel" pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment. Customisable Comfort & Quality Build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heart-beat toys. Herb Pouch Option: The velcro space is also a great spot for a small pouch of dog-safe calming herbs like chamomile or lavender for extra relaxation. Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product. The Critical "Heads-Up" (Important for some dogs!): Know Your Puppy's Style: While my toy breed pup used this as a bed-mate, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a "shredder," you must supervise them closely. It's a behavioural aid and a comfort item, not an indestructible chew toy. Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I'd highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad. Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic "thump." It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper. Tip for Success To maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you've worn. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts. Final Verdict The Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind.
S**M
Brilliant item!
Our puppy absolutely loves his Snuggle Puppy. He rests his head on it and goes off to sleep. It's in our puppy's bed all night and we don't hear a sound from him. It has definitely done what it says! The Snuggle Puppy looks cute, is a decent size, easy to use and seems durable. Great value for money in my opinion!
J**N
Comforting
Perfect for my puppies bed. Quality good. Helped him to sleep all night.
M**M
Amazing purchase, worth every penny and more for puppies to feel comforted!
I 100% credit this purchase with helping my puppy to settle and sleep overnight in his crate alone. I was mocked for buying this and told my dog would chew it ir a waste of money - absolutely not and worth every penny and more! I truly believe that he believes its another dog e.g. his mum. He slept soundly with the heartbeat and warmth, cuddled into it. He's loved his crate ever since and goes to bed with ease. Annoying that the heat pads are expensive, I advise buying an extra pack but then phasing them out. Keep the heartbeat though and replace the batteries. My 3 month old puppy is sooo protective of this dog.....has never chewed it except playfully..... and treats it differently to anything else - it's very weird but amazing!
J**H
A hit and a miss
My puppy likes it. Batteries don’t last. And the heat pads are expensive to buy.
J**S
So robust it’s unbelievable
Not used as intended though, originally bought it to give our new puppy some comfort but he adjusted to our home so well and he didn’t need comforting. However, it IS his the most favourite toy. And we play tug of war with this, you wouldn’t believe how much pulling with his sharp puppy teeth it went through. Our puppy is now 6 months old, and other soft toys are torn to pieces - we bought several from John Lewis - but this one is still intact!!! When we play tug of war, he bites on the toy’s tail, ears, all the usual vulnerable parts yet no single stitch has come off yet. I am so impressed with the quality of this toy.
J**D
Heartbreaking
My puppies Snuggle Puppy is only 3-4 months old and his heart has stopped beating. New batteries have made no difference. My dog is distraught as he takes the toy everywhere with him. I do not seem to be able to find a way to get a replacement heart. It’s such a nightmare and we are all upset
A**R
LIFE SAVER!
I was at my limit with my new puppy going absolutely crazy as soon as he was left alone. He would bark all night and I was so exhausted. This was recommended to me, and I thought I’d give it a go. OH MY GOD, it works! Every single night I’d put this in his crate with him and he would settle really quickly and only kick off if he needed a wee. I finally managed to sleep during the night and slowly weaned him off the heart beat feature. He now just has this as a teddy and it’s been washed a million times in a high heat, and is still just as strong as when it was brand new! Highly recommended!
P**S
J'avais compris que cette peluche était fortement recommandée pour les chiots afin de réduire leur anxiété de séparation. A tester sur le moyen terme. En attendant, la peluche est très douce. Elle est fournie avec le cœur (pile incluse) qui reproduit le battement de cœur et un heat pack initial pour la chaleur. Bonne qualité de la peluche et l'intérieur me paraît sûr mais protéger le chiot une fois pelotonné contre elle. Vraiment charmant!
C**S
A los perritos les gusta mucho .lo encuentran muy amigable.
P**S
My puppy used the snuggle puppy from day one with us. She didn’t cry at all. Now after 6 months, this toy is her best friend. We can really notice how much she likes it and feel safe with it. Few weeks ago she destroyed a bit of the tongue and the tail, but otherwise is a very strong and nice toy :) we are very happy
K**様
お留守番が長いので寂しくないようにと買いましたが、普通のぬいぐるみと同じく噛んで振り回してで、落ち着くような効果は全くありませんでした…。残念です。 あと、ヒートパックはただのカイロで一回使い捨てです。
M**G
Before adopting my 12 week old puppy, I saw the reviews on this product. I wanted to give it a try since this will be the first time she’s away from her siblings. She’s been separated from her mama for a couple weeks before adopting her due to health issues with the mama. We started crate training from day, one, and the first night I put her in the crate with her stuffed animal puppy. She cried for about a half hour, and went to sleep for the rest of the night. A week has passed since, and she is doing great with the crate. Last time I had a puppy, 15 years ago, it took him about a week before he calmed down in the crate. I set this in the advanced setting so as soon as it is touched, the heartbeat will start. So far so good, the stuffed animal is very durable, and she sleeps right with it. Definitely worth the money I spent on it.
Trustpilot
1 month ago
1 month ago