INTO YOU Matte Lipstick, Super Stay Lipcolor for Women, Waterproof, Long Lasting Lip Stain, High Impact Lip Clay with Lightweight Lip Mud Texture, Dual-use for Lips and Cheek, Brown Lipstick (EM03)

The texture of this lippie is super unique - there’s a whipped texture that makes it very airy and light. The pigment is opaque but you can also layer it to increase the intensity. You can also use your fingers or a silicone brush to smudge it out for a more diffused look. The feeling on your lips is very smooth and soft. I usually get flakes on my lips under matte lip products (even if I moisturize and exfoliate) and this doesn’t cause that. The wear isn’t very long and won’t last a meal, but it also won’t smear all over your face. You’ll just need to reapply.

good to use, beautiful color and the brand is my best

I really enjoy using this lipstick! The color is nice and the formula feels soft and lightweight on the lips. It applies easily and doesn’t smudge, leaving a smooth matte finish that looks great. While it does leave a subtle tint, it doesn't last very long. After a few hours, it can start to feel a bit drying, and I’ve noticed it can cause some flaking. I definitely recommend exfoliating your lips afterwards or applying a layer of chapstick for extra moisture. One thing I’ve noticed is that I run out of this lipstick fairly quickly, as the tube doesn’t seem to hold much product. I do wish it came with a bit more. Other than that, I really love it and would definitely recommend giving it a try!

I think this is a beautiful shade. And it’s creamy

You NEED this lip color. I ordered e22 and it is the PERFECT summer pink. The formula is a full coverage matte that melts into your lips and fades in an even GORGEOUS tint (no bare lips in the center of your mouth). Finally, this is a NON DRYING lip color that needs no scrub or balm. If I ever win the lottery the full set of colors is one of the first things I will buy. The formula is that good! Oh oh!! I also need to add..I am a fourth grade teacher and this lipstick looks great through a work day. That's saying something...

Does not stay on long

The color was great and felt great on my lips... however, definitely not a smudge proof nor long lasting lip color

My favorite go to lip product! It has a very smooth consistency and lasts for several hours. It will smudge as any cream lip product would but nothing unusual. It does not dry out my lips and it is not sticky in texture. Great price point!