Platform: Get Noticed in a Noisy World

Good content, and really actionable. But it feels like a collection of blog posts compiled in a logical sequence.I like my book to have more stories in them. This is not a bad book, but it isn't to my taste.

not catchy at all

Michael Hyatt’s book, Platform: Getting Yourself Noticed in a Noisy World was a very interesting book that I greatly enjoyed reading and learning from. I read Michael’s book as a part of an emerging media ministry course I took through City Vision University. The book reminded me of useful web analytics and social media tools as well as informing me about other tools that I wasn’t aware of. I enjoy writing and have started a blog a few years ago and after reading Michael’s book I felt equipped and inspired to look into blogging again. Michael emphasizes that no matter what platforms you utilize in your internet marketing strategy, it won’t yield any results if the content isn’t interesting, beneficial or helpful to the readers. Starting a blog or adding one to an organization’s website is an excellent way to make the organization’s voice stand out online according to the book. Hyatt lays out an unintimidating blogging strategy for those who are hesitant about blogging by guiding them along the process of starting a blog, tips on what to write about and best blogging practices. Platform is a must read whether the reader is a seasoned internet marketer or is someone completely new to internet marketing. Hyatt’s book clearly describes and instructs the readers into carrying out an effective internet marketing strategy that fits with their unique business goals. Platform covers a variety of strategies including how to set up Twitter and Facebook accounts, setting up a blog and how to capture and upload videos onto one’s website. Platform is a must read for anyone looking to better their internet marketing strategy and gain more supporters, clients or customers. Traditional marketing techniques no longer apply in today’s marketplace. People are turning to the Internet for their shopping experience. Though the book may be geared to start-ups and small business, there are things internet marketers in large organizations as well as those in nonprofit organizations can walk away with that will greatly help their marketing efforts and boost their bottom lines. Michael uses examples from his own company about what he has done and what has worked and what hasn’t. It was really helpful to see what the book talked out put into action and utilized. The chapters are all very short so the reader isn’t overwhelmed with too much information at one time and the brief chapters are also great for professionals on the go who don’t have much down time. I highly recommend this book for anyone in the internet marketing field or those who are interested in entering the internet marketing field.

I loved this book! Michael pointed all things to develop your platform, giving tips and pratical things to do! It's an amazing reading!

This book was stuffed so full with information about raising your profile and building your platform that it's easy to feel as though you've already become successful online without actually doing anything other than reading it.In all the instructional books I have read over the years, this one really breaks the mould. Normally these books follows this sort of pattern:1 - Introduce the topic to the reader (about the first 10% of the book)2 - Really hammer home how by reading the following chapters the reader's life will change or goals will be achieved (30-40%)3 - Actually giving you the information they've been building up to for so long which by now can not live up to the hype (10%)4 - Justifying that information and once again trying to stress how important it is that you use it (final 40%)In most cases I end up feeling frustrated thinking that the authors could have saved a lot of time and me a few quid by condensing their 'wisdom' into a blog post and sticking it online.This is not the case in this book.This author is a successful blogger who has written every chapter of this novel like one of his posts. His repeated mantra of get to the point quickly, keep the information relevant and keep the content short is evident in his writing and it was a welcome change of pace.Because of this you'll be glad if you decided to take notes when you read it because every chapter is filled with about 3-4 points that you just need to turn into actions or put aside for further exploration at a later date.I won't say too much more else this review start to get a bit sycophantic so I'll just finish by stating that I can't recommend this book highly enough.

a very nice and insightful reading, it is useful for neewbies as well as for those who want to brush up their knowledge of social platforms, blogging, online writing, brand building.Michael is generous in giving away tips and links to useful tools.i will surely come back to the book as a good reference point while i build my online and social media presence.