Enchantment: The Art of Changing Hearts, Minds, and Actions

kawasaki may be an unlikable person who is rude, arrogant, graceless, and stupid in public speaking; but he nailed this book.but this is the most solid and valuable business book i've bought.it references ideas from many of the greats with enough detail to make it good for refreshing while not giving so much that it spoils the other works. incidentally, as it doesn't do more than touch on other author's ideas, it doesn't go so far as to clarify the other works.this book is appropriate as a first business book. if you have an employee who is trying to get the basis of business side social psychology, this book may be the best on the market. it is appropriate for people new to the workforce, new bosses, new sales associates, customer service associates, and even highschool graduates.kawasaki makes fewer errors in the book than when public speaking. but if you can keep in mind that his opinions are bad, what is left is a cogent, coherent, and considerate analysis of most modern business literature condensed to a paragraph or two. it is sort-of a syllabus or synopsis of the literature with explanations of why the works matter, and the presentation of a key idea each work entails. generally these are either the core theme of the work, or the most important idea in the work.the work clearly condenses hundreds of hours of exposure, consideration, and simplification. but what about the expert of business? should they get the book solely to have it on a shelf so you can loan it to a new hire or transfer?it also works well enough as a synopsis that even if you know every piece of work being referenced, you can skim through this like a detached table of contents.the value of the work is somewhere < 2 hours minimum wage. if you see it go down to $5 a copy (free shipping), you should pick it up. and buying multiples for a discount is probably worth it since it has such value and audience variety. getting 10 copies for ~$30 and just giving the redundant ones away is a decent idea.-1 star because it had potential it didn't rise to meet. the book is in the range of being required reading for every business101 class, and it is in the range of being required reading for every high school in the USA. but it doesn't go into enough depth nor enough utility to hit that goal.if the book had developed the other author's ideas further through example, or if the book completely covered the other author's ideas it would have full stars. the problem isn't that the content wasn't covered but the was an implicit connotation that it was. if the book stayed the same but shilled for the authors who are referenced, at least readers who are new to the field wouldn't have the impression that the reference itself was complete as well as concise.other reviews on here are complaining that guy didn't give enough to actually help. it isn't an all inone where each topic is considered down to the bottom of the barrel, but an allinone in that it references a wide raiment of material, but for the main lay audience that isn't enough.if someone messes up it is user error. if a large portion of users mess up, it is a failure of meeting the usecase. this book carries a curse of knowledge with it. if you know the things being referenced it is fine, but if not there isn't enough of a reminder to follow up and read the sources to expand knowledge.if i was the editor i'd make the repetitive but necessary edit of following every "this is from [book title]" with "peruse it for more." or shift the desired audience so it completely contains and concatenates the genre of business influence.

"Enchantment: The Art of Changing Hearts, Minds, and Actions", by Guy Kawasaki, is about influence and persuasion. The author defines "enchantment" as the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.The greater your goals, the more you'll need to change people's hearts, minds, and actions. This is especially true if you have few resources and big competitors. Enchantment is a process, not an event. You want your efforts to endure, and this requires that people internalize your cause, reciprocate, and fulfill their commitments. Enchantment transforms situations and relationships. It converts hostility into civility. It changes skeptics and cynics into believers. When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with delight. This book is about touching hearts, building relationships and changing the world.Guy Kawasaki stated that he studied twenty books on the subjects of influence and persuasion before he wrote "Enchantment: The Art of Changing Hearts, Minds, and Actions". He listed these books in a bibliography at the end of this book. I believe the research that Mr. Kawasaki did for this book was outstanding. He gleaned the best information from these books and then added many stories from personal experiences that prove his research true. The following chapters are included in the book;Why Enchantment?How To Achieve LikabilityHow To Achieve TrustworthinessHow To PrepareHow To LaunchHow To Overcome ResistanceHow To Make Enchantment EndureHow To Use Push TechnologyHow To Use Pull TechnologyHow To Enchant Your EmployeesHow To Enchant Your BossHow To Resist EnchantmentAs you can see, most of the chapter headings begin with the words "How To". This book provides specific instructions and real-life stories about how to use "enchantment" to improve your business and your life. The principles in this book can be applied to all aspects of your life. It is time to change our focus from "what can I get from this?" to "how can I fill you with delight?" I believe this is one of the hottest books on the market today. Yes, I am enchanted!

First a confession, I'm a Guy Kawasaki book junkie. It's true, I think I have them all. But, not because Guy is a superstar Valley dude, though he is one for sure, not because I drank the apple Kool-Aid years ago, though I mostly have, but because when I read Guys' books they inspire me to take action, MASSIVE ACTION. In fact, I've created my last three startups on the heels of reading one of Guy's books. There is just something about how Guy puts that dreamy 50,000 foot I'm unstoppable feeling into my head combined with a brass knuckle tactile get it done today ambition that makes his books always pay off, every time. Period.Guy's latest book Enchantment is no different. I'm about 50% through the book, and yes, I've been thinking about yet another startup idea and he has me riveted to both the page and an intense desire to jump out of my seat and get the avalanche of ideas out of my head and into those first action steps.I'm also a big fan of Malcolm Gladwell's books, especially  Outliers: The Story of Success , got your 10,000 hours in yet? If not, get to it! Gladwell taught me about the idea of tipping. Go cause your idea to tip, that's the path. Gladwell is a brilliant data filled academic and a great writer. But, what Kawasaki adds to the mix is the fact that he's a business person who happens to read and write in a very detailed actionable way. Malcolm Gladwell will tell you what you need to do: Tip. But Guy Kawasaki will tell you how to do what you specifically need to do in the form of an action list. It's clear, read the page and now go get it done.If you do nothing but buy Enchantment and read Chapter 6 on How To Overcome Resistance, you'll hit it out of the park. Pay specific attention to his ideas around social proof, this is killer stuff that works.

What I know of Guy Kawasaki is that usually he writes interesting and inspiring stuff in his books and on his blogs. This is, however, not true for 'Enchantment'.The book is chock-full of common sense advices, nicely categorized in twelve chapters. In the first chapter Guy describes what enchantment is, according to him, and in the chapters that follow he tries to tell the reader how he or she can become an enchanting person as well. In doing so he gives some tips on personal branding as well. There is nothing wrong with that: it would be awesome when there were more enchanting people in this world. The problem is that the methods Guy proposes are methods that change about everything of a person, except his or her heart. His advice is quite superficial, most of it is common sense (in Dutch we have a saying that goes like 'psychologie van de koude grond', which can be roughly translated as 'lay-man psychology') and the other parts of his advices are copied from the books of other authors (which he generously lists at the end of his book).To implement Guy's advice, the reader only needs to change his outside appearance. I believe that what a truly enchanting person needs is a loving heart. That is - although the subtitle of the book has the word 'heart' in it - not part of the book, though. That is truly a pity: the book would have been much better if that part of the subtitle would have been made true as well.You might ask why I bought the book. The cover has a quote from Steve Wozniak saying that by reading this book, one can create a company as enchanting as Apple. I'm highly interested in organizational science and change management, and I hoped this book would show me some new insights. That, however, was not true.

I read this over the new year period as I was interested to improve my Client Service skills but found it had limited flow. I can appreciate many readers enjoy the bite sized format of the chapters, however I found the stop-start nature and constant bullet point lists disrupted the flow too much to make it enjoyable.This was my first Kawasaki book and I'd recommend this to people who can only read a chapter at a time and have a good couple days off in between. There are some good tips so it was still worth reading but it was more of a struggle than I had hoped.

Dull. Dully written. Meh! Wanted to like it, really couldn't keep on reading it.... Very disappointing all round. Sorry, Guy!

interesting reading

In this book you can find what enchantment means to Guy. The entire book is about it. This book wasn't neccesary