Keratin Color Permanent Hair Color, 5.88 Deep Red, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

The best boxed hair dye, actually good color, stays on and doesn't wash out after a few washes, my hair still feels natural. Doesn't give me brakeage.

I have been using Clairol from Sally's Beauty for years, and in more recent years found it just stopped covering my greys...even when I switched to the grey coverage. So I went looking for another brand, hoping to find something still relatively chemical free and came across Schwarzkopf. Now, this stuff doesn't make my eyes water and tear up near as much as some other brands (I got Revlon once, and have had professional colouring done twice), but you definitely still need to ventilate the bathroom when applying. I purchased two boxes, one in Rich Bordeaux and one in Rich Caviar. The Bordeaux I applied, i've always done reds or some natural henna in the past...and it worked wonderfully on all my whites/greys and all my new hair growth (been a good year or more since last dye used)...but it only coloured some random strands past the new growth. So that may have been previous colours causing an issue or user error for application. So, rather than buying another box, I went ahead and applied the caviar- and my hair looks great now! There's still some more reds throughout from the bordeux, but the caviar got anything that hadn't coloured previously in addition to blending well with any of the bordeux. My hair feels nice, not damaged like the more chemically brands, although I still desperately wished the Clairol worked because that caused no tearing up whatsoever. I am inclined to think regardless of my previous colour and application skills that I just need two boxes given how much hair I have, so user beware if it's more than a touch up- full head coverage- and you have long and fine hair you should have two boxes ready in case.

Long lasting, durable, great quality, perfect color

Beautiful color!!..only issue is it will stain your towels even after a few shampoos.

Easy to use and color turned out as intended like on the box. We will see how long it lasts but its a cute and cheap ( compared to a salon) update.

This color is great on my hair which is very dark brown with red sort of undertone naturally. It looks like a really dark color when in normal light, or in the dark, but in the sun it has a fiery red highlight and I love that. I wash my hair every other day, so no, it doesn’t last long and I have to redo it a lot, but that is because of the frequency of my hair washing. It will last through the amount of washes it claims on the box, I just use them up fast. When it fades a bit the highlight isn’t as red, but it’s still there. I have never seen this color in any other boxed dye. If your hair is drier, condition your hair really well after using. Not just with what’s included, but get a good conditioner. I have very dry hair, all dyes make that worse. If you are sitting in the sun, it will look dark where the sun is not hitting and red where it is. I think that’s awesome. One more thing, when you apply it, it will look pastel pink after you first mix it, it will turn orange on your head while processing, then it will turn dark purple and it rinses red like someone has been slaughtered in your shower, and if no one has, then it’s just the dye has changed completely. but don’t let all this change make you think you were sent the wrong dye or worry you. The first time I mixed it and it was pastel pink I thought I might have bought the incorrect color. But that’s just how it is.

I love this product! I get so many compliments on my hair. Most people think it's my natural color. Easy to use and the instructions are pretty simple. It's the only coloring product I'll use and the price, especially for the subscription service is very reasonable, better than I can get in the stores around.

Doesn't work on dark hair by itself. Daughter used it on hers and it didn't even show up at all. I used it and the black didnt work and the white hair turned cherry. It rinsed out orange it was weird.

Ive been dying my hair for years and this brand has become my go-to

This hair dye I find, stains your skin a little more than other dyes I have used. I put Vaseline around my face, neck, ears, shoulders etc so that if I have a little accident the stain wipes off easier, no scrubbing involved. Also, if you wash it off in the shower, be careful because it will stain in there too. It also smells very strong of perfume. Other than that my hair turned out exactly as pictured and it’s all even. Not as harsh on your hair as other dyes.

Best drug store hair colour ever!!

It’s a very nice shade of red regardless, but the shade isn’t as dark as it is on the cover of the box so don’t let that fool you. But also don’t let it stop you from buying it either because you can just go over it with some black semi-permanent hair dye to make it as dark as you want like I did a few weeks after taking those pictures. Very nice red, but remember 1) permanent box dye is bad for your hair 2) permanent box dye is hard to get out (ESPECIALLY RED)

Used as directed and have colored my hair before, just not using this brand and was upset by the result: No color change. My hair is medium to dark brown and with the exception of a few gray hairs, my hair is the same color after as before I used this dye. Also the few gray hairs that did turn red, the red is bright, not like on the box. The ammonia smell while using was also overwhelming, making me cough and my eyes water, I've never had this issue with other brands of dye. Will never be using this brand again. Waste of time and money.