Reverse Innovation: Create Far From Home, Win Everywhere

Still I not received this order, ordered in 9th January 2018, but still I not received the book, I too paid the amount, please send as soon as possible

Innovation has no social boundary. These days a number of farmers, agricultural workers, craftsmen and young citizens in the rural areas in a developing country like India are emerging as enthusiast innovators. Some of the factors, as identified by the STS researchers for grassroots innovation, are primarily affordability and sustainability, while grassroots innovations are acknowledged as community-led frugal solutions to the local problems.This book explores lessons learned from grassroots innovation movements in India and other developing countries.

Cases are introduced and analyzed.GE, for instance, has developed new products in China and India.Enjoyed it and informative.It is not for business in India, it is for survival and growth in the global market.As it is released 3 years ago, I’ve heard of the stories at several occasions.Actually, “Reverse Innovation” is frequently talked.But, this book can be referred usefully as a textbook.For instance, the levels of status are defined as follows. Level 1 thoughts: Only developed country matters as market Level 2 thoughts: You should sell the rich country product at the very top market of developing country Level 3 thoughts: You should customize the rich country products for developing market. Level 4 thoughts: As developing market has new requirements, you should design your products from scratch. Level 5 thoughts: Global matters, not local.

Please cancel my order I need a hot copy I don't want a e-copy....

This book is crucial for understanding the economic possibilities beyond the developed world. The eight case studies are brief, engaging and is very instructive on the strategies of capitalizing in developing countries growing consumption. Recommended read for anyone that wants a better understanding of future economic trends of the global economy.

El libro ha tardado mas de dos semanas en llegar. Distribución lenta tal vez porque lo quiero e inglés. Así que todavía no lo he podido valorar.

Este livro introduz o conceito de inovação reversa, ou seja, inovação criada especificamente para mercados emergentes e depois utilizada de volta na matriz da empresa, realimentada.Ele foi escrito baseado em experiências dos autores como consultores na General Electric, mas traz um grande números de casos de estudo para ilustrar a idéia.Recomendo a leitura a todos aqueles que trabalham em mercados emergentes ou em multinacionais.

"Reverse Innovation", by Prof.Vijay Govindarajan and Mr.Chris Trimble of the Amos Tuck School of Business Administration at Dartmouth College, U.S.A., is another master piece after, "The other side of innovation". Like previous book, this is also a delightful mix of excellent academic research and precious practical world sagaciousness. The book primarily originated from the Harvard Business Review's October, 2009, article, "How GE is disrupting itself", and also covers the many insights and ideas that authors had pen down on HBR's blog platform on the same topic. The most influencing among them were the posts on $300 house project that has generated a great deal of debate in academic circles and international press. It is important to mention here that the reverse innovation idea presented in the article considered by Harvard Business Review among the most influencing management ideas of the millennium [...]This book inform the readers that to be successful in emerging markets multinational companies need a shift in their thinking and an escape from all previous knowledge. Emerging markets customer cannot be approached and served the same way as of the developed markets. The main reason for this is the huge income gap between both markets. Contrary to developed markets, the main customers in emerging markets are the people who either belong to the bottom of the pyramid, lower middle class or upper middle class. To capture these markets companies should innovate their products in a way that best serve the local need and also competitive when it comes to price. The knowledge gained through such innovation can be used to introduce the neoteric products in the developed markets. If the companies wants to enjoy the fruit of growth opportunities in emerging markets and also want to sustain their own progress, this book present the strategy for it.The book has two sections. The first part covers the theoretical concepts and second consists of case studies. In my humble view, this is the second section of the book that sets it apart from all other books on emerging markets. The deep seated challenges that arise from lose institutional infrastructure have been vividly detailed with the note that the luck only favors the courageous and brave.In short, this is a worth reading book for all those who are associated with business profession specially a must read for C-class executives, entrepreneurs, corporate managers and academic researchers. Emerging markets offer a wealth of areas for the research, this book points out this glorious fact. Apart from all this is a beautiful addition to one's personal business book library.Imtiaz AHMADFBE- UAE University, UAE.

the book shows great insights into what is happening currently in the world of innovation and global shift of power. Great case studies, as a working book, one understands immediately what does it mean for the own organisation. I think it is a MUST for every business owner and manager to be ready for the future, not only in emerging markets but in the west as well