Wella Professionals ULTIMATE REPAIR Shampoo for Damaged Hair | Repairs, Strengthens, & Moisturizes with AHA & Omega-9 | For All Hair Types

Been a committed blonde for a few years and my hair lady swears by this product . Love the smell and how it makes my hair feel .

Absolutely one of the best shampoos. I actually just switched everything to this brand and my hair has never felt better. I'm not paid for this, I'm just on a mid life hair journey

I tried all 3 steps in the Wella Ultimate Repair product line - The Ultimate Repair Shampoo, Conditioner, and the Ultimate Repair Miracle Hair Rescue leave-in treatment and all I can say is WOW! The leave-in treatment can be used once a week or more depending on your hair care needs. I started using it twice a week, now I use it once a week, but it is also amazing for detangling! I find myself styling my hair more, wearing it down instead of up and can see and feel a significant difference over the past few weeks. These products strengthened my hair, made it shiny, silky, and smooth and it is now way more manageable. The products have a nice clean scent that is not overpowering, they are safe for color-treated hair, and the Wella haircare products are formulated without animal derived ingredients. I assure you these products are lightning in a bottle and will get the job done! They are definitely worth the money!

Wella Professionals ULTIMATE REPAIR Shampoo is a miracle in a bottle for damaged, frizzy hair. My hair is very frizzy and is almost unmanageable. I have tried multiple shampoos and conditioner combos and they all come up short. With Wella Professionals ULTIMATE REPAIR Shampoo I do not even need condoner. I simply take quarter sized amount of shampoo and put it on my shoulder length hair and it lathers beautifully, has an intoxcatingly delicious smell and not only cleans my hair but also hydrates and smoothes. I love this shampoo. I wish I had tried this shampoo much earlier. Love it and strongly recommend it.

No better then the Sabastian Shampoo I have now. I got the 4 step program and cost well over 100.00 and my hair is no different. Couldn’t even get the tangles out. I had to use my Kendra silk gloss to get them out

In my quest for a solution to rejuvenate my damaged hair, Wella Professional Ultimate Repair Shampoo from Ulta has proven itself to be a noteworthy contender. While the results are undeniably impressive, a few factors prevent me from awarding it a perfect score. The fragrance of this shampoo is a delightful escape, creating a luxurious experience in every shower. The texture is velvety and lathers up beautifully, delivering a pampering sensation to your hair care routine. However, the real magic lies in its ability to breathe life back into damaged strands. One aspect that prevents me from awarding a full five stars is the size of the product versus its price. The shampoo comes in a smaller size, and given its somewhat higher price tag, it may not be the most budget-friendly option for everyone. While the quality is evident, the smaller quantity may lead to more frequent repurchases, adding up over time. Despite the slightly steeper investment, it does deliver on its promises. It is suitable for daily use without weighing down the hair or leaving any unwanted residue. The results are tangible, with my hair appearing visibly healthier and more vibrant.

I love the scent and the way my hair feels!

The Ultimate Repair Shampoo is not bad. It lathers up well and has a light scent. I was hoping for more with this product. The size is unusually small for a shampoo 8.4 oz. The shampoo is not thick but very runny. Its easy to use a lot. For me, I like thick shampoos and a larger size considering many cost a bundle. After washing my hair it was easy to comb through and was very soft. I think the shampoo is OK for general cleansing but I wasn't really impressed. My hair is already healthy and I have no issues with damage. I have a short haircut and my hair is naturally curly unless I straighten it. After washing my hair with this shampoo, it was soft and had a light scent. I like that it has AHA and Omega 9. I would recommend the product for someone in need of repairing damaged hair as the product is intended to correct that.