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💤 Snuggle Puppy: The heartbeat your dog’s been waiting for.
The Snuggle Puppy Original Heartbeat Stuffed Toy is a scientifically designed anxiety relief aid for dogs, featuring a patented dual-mode 'Real-Feel' pulsing heartbeat and a removable heat pack. Made from hypoallergenic, machine-washable materials, it provides comforting warmth and companionship to reduce stress, separation anxiety, and sleepless nights for dogs of all breeds and ages. Trusted by over 2 million pets since 1997, it’s an essential tool for positive behavioral training and emotional well-being.










| ASIN | B000C9YHFS |
| Age Range Description | all ages |
| Best Sellers Rank | 1,167 in Pet Supplies ( See Top 100 in Pet Supplies ) 7 in Plush Toys for Dogs |
| Brand | Snuggle Puppy |
| Brand Name | Snuggle Puppy |
| Breed Recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. |
| Breed recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. Breed recommendation All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. See more |
| Cartoon character | Puppy |
| Colour | Brown Mutt |
| Country Of Origin | China |
| Customer Reviews | 4.3 out of 5 stars 62,575 Reviews |
| Dog Breed Size | Medium |
| Flavour | Flavorless |
| Global Trade Identification Number | 00656402701016 |
| Included Components | Anxiety Guaranteed Solution - Snuggle Puppy - Brown |
| Indoor Outdoor Usage | Indoor |
| Item Dimensions L x W x H | 38.1L x 7.6W x 25.4H centimetres |
| Item Shape | Round |
| Item Type Name | Anxiety Behavioral Aid |
| Item Weight | 408 g |
| Manufacturer | Snuggle Pet Products |
| Manufacturer Part Number | SP101 |
| Material Type | Polyester |
| Model Name | Snuggle Puppy |
| Model Number | SP101 |
| Pattern | Animal Print |
| Pet Toy Type | Plush |
| Pet Type | Dog |
| Pet toy type | Plush |
| Product Style | Puppy |
| Product Warranty | 2 |
| Recommended Uses For Product | Anxiety Relief |
| Recommended uses for product | Anxiety Relief |
| Scent Name | Unscented |
| Size | Small |
| Special Features | Easy to Use, Stuffed |
| Subject Character | Puppy |
| Target Species | Dog |
| Theme | Animals |
| UPC | 781163580256 628248377540 656402701016 |
| Unit Count | 1 unità |
| Water Resistance Level | Water Resistant |
A**E
Better Than 'Cry It Out': A Compassionate, Science-Based Tool and a faster route to Peaceful Sleep
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump—a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven ✨. I purchased the Snuggle Puppy Original Heartbeat Toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! 💤 I am firmly against the "cry it out" method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate, fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn't cry or whine once. In fact, this was a much quicker route to a full night's sleep than "cry it out" could ever be 😴. I am pleased to say this puppy has since grown into an empathic, confident, and independent adult dog 🐕🦺. ✅ The Pros: • Faster results through comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security 🧸. It was my pre-emptive strike against separation anxiety, and it worked! • Ideal for toy breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against 🐶. • Stress reduction: The "real-feel" pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment 💓. • Quality & build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heartbeat toys. • Customisable Comfort: A herbal pouch could be placed in the heartbeat/heating pack compartment to further soothe the senses 🌿🌼🪻. • Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product. ⚠️ The Critical "Heads-Up" (Important for some dogs!): • Know Your Puppy's Style: While my toy breed pup used this as a bed-mate 🐾, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a "shredder," you must supervise them closely. It's a behavioural aid and a comfort item, not an indestructible chew toy 🚫. • Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I'd highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad. • Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic "thump" 💓. It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper. ✨ Tip for Success To maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you've worn 👕. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts. 🏆 Final Verdict The Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind!
L**E
Great aid to settle pup into new home
Excellent product, worth the money . We are convinced it settled our 8 week old puppy, she has had this snuggle pup from day one of coming to our home, and has slept through the night every night since . The Snuggle Pup is good quality . We only switch the beating heart on at night, and just leave the puppy in her crate durning the day .
S**D
Good buy
Fantastic idea. My puppy settled instantly. She had a nice calm night. I did find that when the heart stopped I had to undo it and start the heart again. The fact that you can get all sorts of colours. Even Merle.
S**M
Heartbeat puppy toy
Quite expensive for what it is but seems to help my 12 week puppy settle in her crate when I have to leave for a short period helps with the anxiety.
N**7
Well made products
Purchased this product because I had previously bought the brown and white dog and my Shih tzu loves it. Unfortunately he bites the tail and it has disintegrated. Repaired it but he can’t understand where the tail has gone. Because his favourite is far more expensive I thought I would buy the black one which is a more realistic price. I discontinued the heartbeat because he seemed a little afraid of it and haven’t tried the heat bags so remain unused. They do however fit well inside the dogs and the Velcro is strong and holds them in place without him being able to get in to them. It is easy to use and turn off the heartbeat and does last a long time. Unfortunately so far he has shown very little interest in it. Although I bought the black because of the price and colour it is a disappointment. Personally I think it looks like a piece of fabric shaped like a dog but has no real identity. It has two eyes “marked eyes” which you can hardly see and that is it. They are however very well made. My recommendation would be to save your money up and buy the browns and white original, although your furbsby might like it if he/she has no r prudence if the original.
D**E
Puppy loves it.Would recommend.
Our black Labrador puppy used to sleep with his head resting on one of his siblings before he came to us and he does the same now he is home with his black snuggle puppy.Sleeps with it every night.It is very well made and none the worse off for a chew from a teething pup.Haven’t used the heart or heat pad so cannot comment on those but from a comfort point of view worth every penny.Our little boy loves it.
A**R
LIFE SAVER!
I was at my limit with my new puppy going absolutely crazy as soon as he was left alone. He would bark all night and I was so exhausted. This was recommended to me, and I thought I’d give it a go. OH MY GOD, it works! Every single night I’d put this in his crate with him and he would settle really quickly and only kick off if he needed a wee. I finally managed to sleep during the night and slowly weaned him off the heart beat feature. He now just has this as a teddy and it’s been washed a million times in a high heat, and is still just as strong as when it was brand new! Highly recommended!
M**H
Do not recommend for puppies ( heat pack has iron in it and is poisonous to dogs)
Not safe at all. It’s suppose to be for pups and dogs but the heat pack inside can be accessed if the dog was to bite the bloody thing. My dog managed to rip the Velcro and ingest some of the used powder from the heat pack. So far his only had loose black stools but it has iron powder in it which is toxic to dogs so why would you put this in a dog calmer and class it as non toxic and safe? It’s not safe for puppies as they chew everything. I do not recommend at all. I brought this to sooth my pup and now I am scared he may die thanks a lot
P**S
Très bonne qualité et concept intéressant
J'avais compris que cette peluche était fortement recommandée pour les chiots afin de réduire leur anxiété de séparation. A tester sur le moyen terme. En attendant, la peluche est très douce. Elle est fournie avec le cœur (pile incluse) qui reproduit le battement de cœur et un heat pack initial pour la chaleur. Bonne qualité de la peluche et l'intérieur me paraît sûr mais protéger le chiot une fois pelotonné contre elle. Vraiment charmant!
M**O
Magnífico
Magnífico muñeco. No me lo creía hasta que lo ví. Mi perro está loco con él. Es el único muñeco que no ha roto.
L**G
Great for settling in pups
My puppy loves this - 5 nights in and he's settling in well and hasn't been crying at night.
C**S
Buen producto para cachorros
A los perritos les gusta mucho .lo encuentran muy amigable.
A**A
“What’s that noise” lol
Cute toy and is still in one piece after lots of puppy teeth nibbles. My puppy thought nothing of the heart only looked at me “what’s that noise curious eyes” and carried on nibbling! It’s quite expensive though, I’ve seen much cheaper ones!
Trustpilot
2 weeks ago
2 months ago