Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success

It worked! I followed Chad's advice and email performance grew year over year. Here are the highlights: • Scaled platform capacity by 100% to support 500K monthly emails while maintaining a near-perfect 99.8% delivery rate. • Implemented system-wide health protocols that boosted aggregate open rates from 24.2% to 32.4%. Click rates jumped from 4.8% to 5.5% • Reduced hard bounces by 40% and halved soft bounces (57% reduction) through automated data cleansing and sender reputation management. Unsubscribes reduced from 0.2% to a negligible 0.1%.

**Amazon Book Review: A Must-Have for Every Email Marketer** ⭐⭐⭐⭐⭐ (5/5 Stars) Chad S. White’s *Email Marketing Rules* is like having a trusted mentor guide you through the often-confusing world of email marketing. This 4th Edition is packed with 184 practical tips that are easy to understand and even easier to apply. What I loved most is how White balances the needs of businesses with the needs of subscribers—it’s a refreshing and human approach. From building better email lists to crafting subject lines that truly connect, every chapter is filled with insights that feel like they were written just for me. The section on welcome emails? Absolutely brilliant and worth the price of the book alone. Whether you’re new to email marketing or a seasoned pro, this book is a warm, insightful companion that you’ll keep coming back to. Highly recommend!

This has very good practical instruction on how to create an email how to test it’s effectiveness and so on. It’s a good book to keep as a handbook when you are setting up your email templates. I thought it was worth the read and I’ll just keep it on my desk.

Absolutely essential for anyone in an email marketing role. Quick to reference, and written in a readable but relevant reference-style format. Logical progression of topics.

Like many in the marketing automation game, I have been saddled with assessing the readiness of a multi-national corporation for the Google and Yahoo Inbox Protection changes that were announced in October. While researching books on the subject, I stumbled across Chad's book, and HOLY COW! I wish I'd gotten the book and read it cover to cover a long time ago! This book, and the accompanying frameworks guide are the most detailed, informative, technically relevant book on the challenges of managing email marketing I've seen. If you're looking for help with your perspective on how to manage any aspect of your email marketing program, this book is for you! I HIGHLY recommend it!

I've been doing a deep dive into email marketing the last 4 years. I've been devouring everything email whether its conference or articles. But I needed a book that not only gave me the basics but also best practices and newer ideas. And these two volume are my go to resource for both. It's easy to find information. Well laid out and clearly very well researched. Will buy any book Chad writes!!

Can’t wait to read the 2nd I learned so much - thank you for guiding me with this practical book

I’ve been doing email marketing long enough that I didn’t find this book all that helpful aside from validating things I already do. However, I SEE a lot email marketing in my inbox from other marketers who could really benefit from the 400+ pages of common sense in this book. And even though the book wasn’t especially helpful for me, I did learn a few things. I look forward to reading the next one, where there may be more for me to learn.

Whilst this may come across as partially biased, I had the privilege of working in the same company as Chad (albeit different regions/ departments) over a decade ago. My remit was email Deliverability (it really is a thing)..and Chad was already firmly established as a thought leader and veteran expert. And deservedly so. Sending email is easy. Getting it delivered, and getting receivers to respond positively is another league entirely. What I genuinely value about EMR is that Chad has synthesised the very involved world of Email Marketing into bite sized rules which you can dip in and out of. Whilst I consider myself relatively expert in the field of Email Marketing and Deliverability (2 decades and counting), I regularly refer to this as a sanity check or refresher RE new or existing email challenges. What I love the most is that it is vendor agnostic, and provides some of the most common sense advice out there. It doesn't matter if you are a novice or seasoned email marketer..I challenge you to walk away without learning something new which, if properly implemented, will definitely improve your email programme. I eagerly await the next edition! Thank you Chad!

Chad has done all email marketer a service with this book. Everyone interested in email marketing will learn something valuable reading this.