













📺 Elevate your viewing game — don’t just watch, experience!
The Hisense 43 Inch QLED Smart TV 43E77KQTUK (2023) delivers stunning 4K visuals powered by Quantum Dot technology and Direct Full Array backlighting. With 60Hz VRR, Dolby Vision HDR, and Dolby Atmos sound, it offers a premium cinematic experience. The VIDAA smart platform provides instant access to top streaming apps and seamless device sharing via Bluetooth, HDMI, and Wi-Fi. Perfectly sized at 43 inches, this sleek TV combines cutting-edge tech with user-friendly features, making it a top choice for entertainment, gaming, and smart home integration.
















| ASIN | B0C4Z64CXK |
| Antenna Location | home entertainment, gaming, streaming content |
| Aspect Ratio | 16:9 |
| Audio Encoding | Dolby Atmos |
| Audio Input | HDMI |
| Audio Output Mode | Digital |
| Battery Types | AAA Alkaline |
| Best Sellers Rank | 17,481 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 153 in TVs |
| Box Contents | TV, Stand, Remote, Remote batteries (Rechargeable remotes have battery integrated), User manual, Quick Start Page, Energy Label, Power cable |
| Brand | Hisense |
| Brand Name | Hisense |
| Colour | Black |
| Connector Types | HDMI, Wi-Fi |
| Content Sharing Direction | Mobile to TV |
| Contrast Ratio | 1200:1 |
| Control Method | App |
| Controller Type | Remote Control |
| Country of Origin | China |
| Customer Reviews | 4.4 out of 5 stars 891 Reviews |
| Display Backlight Technology | LED |
| Display Size Class | 43 Inches |
| Display Technology | QLED |
| Display technology | QLED |
| Energy Efficiency Features | G |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Bluetooth, Ethernet, HDMI, USB |
| Has Color Screen | Yes |
| Integrated Surround Sound Format | Dolby Atmos, DTS Virtual X decoding |
| Internet Applications | Amazon Instant Video, Netflix, YouTube |
| Item Dimensions D x W x H | 7.4D x 96.3W x 56H centimetres |
| Item Weight | 10 Grams |
| Line Voltage | 110 VAC 60 Hz |
| Manufacturer | Hisense |
| Maximum Display Brightness | 250 Nit |
| Model Name | E7 |
| Model Number | 43E77KQTUK |
| Model Series | E7 |
| Model Year | 2023 |
| Motion Enhancement Technology | 60Hz VRR with Direct Full Array |
| Mounting Type | Table Mount |
| Network Connectivity Technology | Wi-Fi |
| Number of Audio Channels | 2.0 |
| Operating Systems | VIDAA U |
| Picture Quality Enhancement Technology | Multiple |
| Product Features | Flat |
| Refresh Rate | 60 |
| Refresh rate | 60 |
| Remote Control Technology | Bluetooth |
| Resolution | 4K |
| Screen Finish Type | Matte |
| Screen Mirroring Technology | Miracast |
| Screen Size | 43 |
| Screen size | 43 |
| Signal Format | DVB T2 |
| Speaker Description | 2.0 |
| Special feature | Flat |
| Specific Uses For Product | home entertainment, gaming, movie nights, smart TV functionality, streaming content |
| Total HDMI Port | 4 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 2 |
| Tuner Type | DVB-T2 |
| VESA Mount Standard | 200 x 300 mm |
| Video Encoding | MPEG-4 |
| Voltage | 110.24 Volts |
| Warranty Type | 2 |
| Water Resistance Level | Not Water Resistant |
| Wattage | 54 kilowatt hours |
| Wireless Technology Type | Bluetooth, Wi-Fi |
S**P
Brilliant TV.
When my age-old TV in my garden mancave finally died I started looking for a replacement. After a lot of searching, I kept coming back to this Hisense 43 Inch QLED Smart TV 43E77KQTUK - Quantum Dot Colour, 60Hz VRR, with Dolby Vision. Of course, I'd heard of Hisense or, more to the point the name all over the Euros 2024 as Hisense is an official sponsor. The reviews seemed generally good so I bought it. It arrived in perfect condition. The instructions are easy to follow and the VIDAA app made setting the TV up a doddle. It connected via ethernet cable in seconds and immediately downloaded a firmware update. It has a full set of features to get the best picture and sound. Regarding the sound, TV speakers are usually tinny and lack bass. These speakers are more than adequate and produce nice clear sound with good bass so I don't feel any pressing need to get a soundbar for it. The remote control which comes with batteries, is easy to use and features shortcuts for many common apps and gives easy access to menus and settings. I have my Sky Q mini box and Amazon Firestick 4K connected to two of the three HDMI ports which are set to optimal. The 55" TV in my living room cost over six times what this cost and to be perfectly honest, I prefer the picture of my new Hisense TV. I can't comment on longevity as I've only had it a week but, there is nothing I don't like about it. I will certainly buy Hisense products in future as they offer such incredible value and quality at bargain prices.
A**.
Hisense 75 inch Qled 4k 144hz
Really lovely telly. I’ve always been a Samsung person but given the price I decided I’ll give it ago. Overall I’m extremely pleased I bit the bullet. Gaming mode with 144hz it’s game changing! I haven’t noticed any motion blur. The picture quality is crystal. Sound is pretty neat! I feel I don’t need to use my sound bar. Over all it’s a lovely product produced from Hisense. I would definitely recommend.
S**N
Great TV once you've adjusted sound and picture
Delivery was a little delayed by a few days which is a little frustrating. It's very well packaged but a bit difficult to get out the box because it's so large and tightly packed to minimise any movement within the box. The legs need to be screwed on which can be a little awkward due to the size of the TV. It's much lighter to carry than I expected and took a couple of seconds to get up and running. The picture at first wasn't as great as I had hoped, but I switched the hdml ports to use ports 3 and 4 (these have higher resolution) and adjusted sound and picture to my preferences which made it look and sound great! Once it did a software update (a couple of hours after switching it on for the first time) the picture was even better! Sound set on theatre setting is actually really good (deep and surround sound so sometimes sounds like the noises are coming from behind you!). So far it's been trouble free and very easy to use with a great picture and sound, I highly recommend it and for the price it was really very good value.
J**S
good product but ?
Had to send it back because of the TV input was broke . got a full refund took 2 to 3 weeks to get the refund though . they couldnt send someone just to fix the issue which is poor service in my opinion . so they could only give me a full refund so purchased the same tv from Argos with a 10percent discount . The picture Quality on this TV is amazing though for the price it really is . specs . Screen size 75 Brand Hisense Supported Internet services Free View Display technology QLED Product dimensions 7.8D x 167.5W x 96H centimetres Resolution 4K Refresh rate 120 Special feature Flat Model name E7 PRO Included components About this item [144Hz Game Mode Pro] Slide into first place with 144Hz Game Mode PRO; all the game-ready features you’ll need for the optimal gaming experience. Ultra-precise variable refresh rate (VRR), and auto low latency mode (ALLM) come together at an astounding 144Hz for a smooth gaming experience that’ll remain competitive for years. Capture every movement on screen to ensure your final step to victory. [Freesync Premium] AMD’s variable refresh rate technology syncs your display refresh rate to your graphics processor for a fluid gaming experience, and even artificially boosts the refresh rate if your graphics process lags to far behind, eliminating latency even in extreme cases. Stay totally immersed in the action without the fear of screen tearing and stuttering when everything is working in sync. [HDMI 2.1] HDMI 2.1 marks a massive leap forward in entertainment technology so you can unlock the full potential of your TV with better bandwidth, up to 10K resolution, and refresh rates up to 120 fps. Watch, play, and listen to your favorite content on your favorite device in the best possible quality. All this without changing the port. [Dolby Vision IQ] Dolby Vision is now even better with Dolby Vision IQ, capable of higher resolution video, even brighter colors, and a wider range of lighting effects. The same top-quality HDR results as before, with the added benefit of dynamically adapting the scene to the ambient light, correcting highlights and brightening dark scenes for the optimal picture no matter what’s going on outside. [Quantum Dot Colour] Quantum Dot TVs boast one of the most efficient technologies for bright, precise color. By using quantum dots to emit extremely precise wavelengths of light, Quantum Dot Color creates the possibility of witnessing billions of new shades at incredibly impressive levels of brightness. This all results in a significant color volume for an array of colors that borders on the impossible.
J**Y
Perfect 🤩
I bought this 65-inch Hisense TV to enhance my gaming experience and I am absolutely satisfied with it. The picture quality is astonishing thanks to the **Quantum Dot Colour** technology, which offers vivid and brilliant colours like never before. Even the details in 4K are clear and well defined, making every game session and movie a real pleasure for the eyes. The **Game Mode PRO at 144Hz** is incredible for those who love competitive gaming. The combination of VRR (variable refresh rate) and the automatic low latency mode (ALLM) ensures exceptional fluidity, eliminating any delay or screen tearing. Even during the most frenetic action scenes, everything remains perfectly synced, making the gaming experience truly immersive. Furthermore, the support for **Freesync Premium** is a godsend for gamers who use AMD graphics cards. Every frame is displayed smoothly, and there is never a drop in quality or interruption that can ruin the gaming experience. Connectivity with **HDMI 2.1** is another huge plus: it allows me to get the most out of the TV, both for gaming and streaming. Add to this the compatibility with **Dolby Vision IQ**, which automatically adapts the image based on the ambient light, further improving the viewing experience. In conclusion, it is a perfect TV for gamers and for those looking for excellent image quality for films and TV series. I highly recommend this model to anyone who wants to take their setup to the next level!
B**T
Good TV once you adjust it
I use my TV as a TV and also for occasional gaming (PC) so I was tempted by the gaming capabilities of this set. It was replacing a high quality Samsung panel so I was a little concerned about the quality of the picture on this TV. My first impressions weren't good. The screen looked washed out and dull. After a lot of tweaking I managed to get a picture that I was satisfied with. I recommend the Dynamic picture setting, which boosts colours and brightness considerably. I manually tuned some other setting and, I think, I finished up with a pretty good picture. I've rated picture quality as 3 stars because out of the box it is. But once you play around with settings it's worth a 4. One thing that you don't need to tweak is sound. It's fantastic. Easily the best sound quality of any TV I've owned (without using a sound bar). I recommend Theatre setting to get the best possible sound out of it. I'm surprised more reviewers don't highlight this since it's weird to get such good sound out of a budget TV. The gaming features are great too. If the picture quality is so-so as a TV it's superb as a PC display. Pin sharp in Windows and wonderful for playing games. I had to mess about to get it to work at full speed (144 Hz) so don't expect it to automatically run at this speed out of the box (it will default to 60Hz). I recommend you use it as a 2K (1440p) display on a PC for the best visual appearance (4K makes the text too small). Viewing angles aren't great. It's OK if you're a bit off-centre but any more than that and the screen rapidly washes out. The build quality is fine. It's a bit plastic-y and the TV is relatively "thick" but that's mostly because it has a built-in subwoofer. I'd rather have great sound than a thin TV. The remote is surprisingly good with nice clicky buttons. The TV has Alexa and Google built-in. That latter capability appears to be a secret but it works fine if you use Google Assistant. I've given the TV 5 stars because, overall, it's fantastic value for money for what you get. Decent picture quality, fantastic sound, great gaming and lots of smart features. But be prepared to do some tweaking.
B**Y
Brilliant TV the best ever!
Oh my god this is my favourite purchase ever the best TV I've ever bought works like a charm and these crisp and clear great for playing games on and watching your favourite movies some really good apps on this TV also interface works flawlessly.
U**U
Very good TV lasted only 2 years
Easy to set up, everything works as expected, nice quality picture even without fiddling with the settings, sound is good. The only thing I find not so nice is the sockets are way into the centre of the back of the TV, I have wall mounted the TV and have to squeeze in my arm and blindly plug in the hdmi or usb, I asked my wife to do it as she has thinner hands and arms. Edit: The 43" version cannot play Dolby Vision MKV files via the USB, I have a DV mkv file and it played with normal colours in my 55" Hisense, when I use the file on this 43" the colours are all wrong. The box and title are all lies !!! Reverting my 5 stars to 1 !! EDIT 2 years on, new firmware installed, remote to turn on TV doesn't work, have to use the on/off button on TV, then decide to do a factory reset to see if this will cure it, during reset screen stuck a second screen, pulled power off and put on again, went straight into the stuck screen, then the screen developed coloured patterns and stay stuck and dead. These Hisense people just do not know how to do a firmware upgrade, I have now bought an LG and will not consider ever buying a Hisense, they should change their name LOWsense cos it is utterly rubbish.
Trustpilot
1 week ago
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