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✨ Own your roots, own the room.
BOLDIFY Hairline Powder is a water-resistant, pressed root touch-up powder designed to instantly conceal gray roots and thinning hairlines. Offering up to 48 hours of sweat and rain-proof wear, it provides a mess-free, precise application with 14 natural shades and a free shade replacement guarantee. Infused with nourishing Squalene, this lightweight, cruelty-free formula keeps your scalp healthy while delivering flawless, natural coverage between salon visits.














| ASIN | B0B4KM95WJ |
| ASIN | B0B4KM95WJ |
| Best Sellers Rank | #117 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Brand Name | Boldify |
| Color | Light Brown |
| Container Type | Compact |
| Customer Reviews | 4.3 4.3 out of 5 stars (39,429) |
| Global Trade Identification Number | 09421906945263 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Item Form | Powder |
| Item Weight | 0.4 Ounces |
| Item model number | BLD2008AU |
| Manufacturer | Boldify |
| Manufacturer | Boldify |
| Material Features | Cruelty Free, Unscented |
| Material Type Free | Paraben Free, Peroxide Free, Sulfate Free |
| Number of Items | 1 |
| Package Dimensions | 2.36 x 2.32 x 2.28 inches; 0.4 ounces |
| Product Benefits | Color Protection, Color Restoring, Hypoallergenic, Root Touch Up, Shine |
C**A
Works well, Great Customer Service!
I use this primarily to cover my gray roots in between salon visits. I ordered the medium brown and it went on well, stayed on all day, and washed out easily. It’s very easy to apply and doesn’t feel greasy or powdery. I really like this product. However, after a few months, I found the color just wasn’t right. I contacted customer service and they responded immediately and honored their color match guarantee. They sent me out the dark brown and this is a much better match for me! This stuff is great, really hides the grey. It blends my roots into my hair for a smooth transition. If you are between shades and debating, I would recommend going with the darker shade. But if you get the wrong shade, they will make it right! Great product, great customer service.
K**E
Great product
I love this product. I'm naturally a light ash blonde and I get highlights to bring out more platinum, but I really hate getting my hair done.So I space it out every 4 months, and my roots are really just getting to where I could really tell the different. I tried the spray touch up by l'oreal and it didn't absolutely nothing. This powder puff works excellent. Especially when my hair is a little greasy and it starts to look really dark.It makes it look lighter, and it looks very natural. It's very easy to blend.
D**E
Great coverage, no mess
Great coverage and stays on overnight. Much easier to apply and less messy than the others I've used. I can touch my hair and scalp and it doesn't get under my nails. The ash brown mixed with grey blends well under my ash brown/blonde tones. Only wish they had more color selections. The blonde is too orangish for my shade. Also the sponge is awkward with the way the lid is attached. I use the smaller sponge with a handle left over from another product. It seems like a small amount, though it takes less to cover than others, so we'll see how long it lasts. Edited to add: The bottom of the container already shows through, so it is not lasting very long considering I mix two colors together. Though I like it better, I may go back to the previous product which lasts up to a year.
J**Y
Absolutely Fantastic
I was skeptical when I ordered this, but it truly works. The powder blends perfectly with my hair and instantly covers the gray roots along my hairline. It looks completely natural—no sticky feeling and no messy spray. The compact applicator makes it very easy to use, and the coverage lasts all day until I wash my hair. It has become my go-to between salon visits and has saved me so much time and stress. My grays tend to appear before week two after coloring, so this has honestly been a lifesaver. I apply it once and it stays put, lasting almost 48 hours. If you struggle with grays between appointments, this really feels like a little miracle in a compact.
J**A
Works great!
i’m usually very picky about stuff and things that actually work this is that good that I’m coming here to try to write a review. Good stuff, it works great! Easy to use and apply. Portable to travel with. Don’t hesitate to give it a try.
J**D
Good Product But Hard Pass…Greedy Company
This is a good product…BUT…they are charging way too much for what you are getting. I’ve used concealers for years. Toppik has been my faithful. Looks great but undeniably messy. So when I discovered Boldify’s product I was thrilled mainly with the application process. However, after about five uses the product in the center erodes leaving the perimeter which is nearly impossible to get onto the applicator, rendering it useless. You can use a q-tip or a tooth pick but that breaks it into clumps which is unusable. So the product is already small in amount. About a third is impossible to use. And they are charging double what other similar products are charging. In fact I just received from a different company on Amazon two for $8. Search and you’ll find it. Greed is the only word that comes to mind. They are counting on you being so desperate to hide your thinning that you’ll pay anything. I reject this premise. Their container should be twice the size to justify the price and they need to get back into the lab and figure out how to make all of it usable. Until then I say pass. I’m attaching pics of the product (notice the cup next to it). That is a typical bathroom rinse cup. You’ll see how much product gets left behind. And you’ll see my hair. I’m enclosing it because it’s not as if I require a ton of product. I have most of my hair still but use a concealer to fill in the gaps. I apply it when my hair is mostly dry. I part my hair four different times and apply to the parted areas. If you have significant loss of hair you’d only use this twice before running into the problem I and I imagine every user does.
J**S
Goodbye gray coverage spray’s!!
Absolutely great gray coverage! I’ve use a spray gray coverage for years and never like how heavy it looks and how brittle it makes my hair feel. Decided to give the sample a try and I will never go back to the spray! I will now purchase the full size. It covers easily and completely. A definite recommended.
B**S
Ottimo prodotto che copre la ricrescita ed è utile per riempire le sopracciglia.
C**C
A défaut d'avoir plein de beaux cheveux, j'ai ce super blush de racines, ca atténue le blanc des cheveux blancs (si on en met pas trop pour que ca reste invisible) et on voit moins mon crane. Je recommande pour cheveux blonds à châtains (teinte marron clair).
S**S
Great powder. Very handy to cover up postpartum hair loss and grey coverage.
A**N
Product was good and delivery was fast.
A**R
Love this product, does exactly what it says, covers bald spots, adds colour and it’s so easy and quick to use with no mess .
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