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🔥 Transform your hair game with Brazilian brilliance!
The KATIVA Brazilian Keratin Straightening Kit is a professional-grade, formaldehyde-free at-home treatment designed to smooth and tame frizz for up to 12 weeks. Infused with plant-based keratin, hyaluronic acid, argan oil, and shea butter, it nourishes and protects all hair types while delivering salon-quality straightening and shine. The kit includes a full 6-step system with a heat protectant serum to ensure a polished, manageable finish without frequent salon visits.













| ASIN | B0CB1KQ8Q4 |
| Best Sellers Rank | #7,514 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Chemical Hair Straighteners |
| Brand | KATIVA |
| Brand Name | KATIVA |
| Customer Reviews | 4.4 out of 5 stars 4,630 Reviews |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 0.32 Kilograms |
| Manufacturer | Starbrands |
| Material Features | Formaldehyde-free smoothing system designed to support a sleek, salon-inspired finish at home, Heat-styling support: Potion 4 helps protect hair during blow-drying and flat ironing, Multi-hair-type friendly: suitable for natural, curly, wavy, thick, and color-treated hair when used as directed (results vary), Step-by-step home routine: designed for an at-home process with common tools (blow dryer … |
| Product Benefits | Helps smooth hair and reduce the appearance of frizz for a sleeker, more manageable finish, Hydration + shine support with Hyaluronic Acid plus Plant-Based Keratin, Organic Argan Oil, Shea Butter & Amino Acids, Includes Potion 4 Heat Protectant Serum to help protect hair during blow-drying and flat ironing, Long-lasting smoothness and frizz control up to 12 weeks* when used as directed (*results vary; on dyed hair, color appearance may vary slightly in some cases), Supports salon-inspired results at home with natural-looking movement Product Benefits Helps smooth hair and reduce the appearance of frizz for a sleeker, more manageable finish, Hydration + shine support with Hyaluronic Acid plus Plant-Based Keratin, Organic Argan Oil, Shea Butter & Amino Acids, Includes Potion 4 Heat Protectant Serum to help protect hair during blow-drying and flat ironing, Long-lasting smoothness and frizz control up to 12 weeks* when used as directed (*results vary; on dyed hair, color appearance may vary slightly in some cases), Supports salon-inspired results at home with natural-looking movement See more |
| Set Name | Kit |
| Special Ingredients | Amino Acids – help support softness and manageability, Hyaluronic Acid – hydration support for softer-feeling, more manageable hair, Organic Argan Oil – helps nourish and boost shine, Plant-Based Keratin – helps improve the look of smoother, more polished hair, Shea Butter – helps soften and condition for a smoother feel Special Ingredients Amino Acids – help support softness and manageability, Hyaluronic Acid – hydration support for softer-feeling, more manageable hair, Organic Argan Oil – helps nourish and boost shine, Plant-Based Keratin – helps improve the look of smoother, more polished hair, Shea Butter – helps soften and condition for a smoother feel See more |
| Unit Count | 1.00 Count |
T**L
Professional results with a fraction of the costs
I had the opportunity to try this product on my curly hair (3C curls, spirals, and waves). I was prepared to take the time that other reviewers mentioned would be needed to go through the entire process. It took me about 3.5 hours and I have hair that goes past my shoulders when curly and to my chest when straightened. The process is long and I followed it diligently which I think is key to getting the desired results. I even went through small sections of my hair with a straightener for a minimum of 8 passes. It was tedious and I was still skeptical about the results. And since you don't know how the hair will turn out after putting in all the time and effort it felt like a bit of a gamble. As the last step, I washed my hair and put conditioner on it and could immediately feel that the texture of my hair changed. Usually when wet, my hair still has curl - they're elongated but still there. After using the product, going through the process, my hair when wet was straight. I let it air dry because at this point I didn't have it in me to blow dry my hair after 3.5 hours. And WOW - it was slightly wavy but mostly straight - definitely would be easy to have blow dried my hair straight with the results that I got. I've had the Brazilian Blowout done professionally and the results with the DIY kit were nearly the same. I say "nearly" only because I could see the benefit of having someone else help with doing this as the back of the hair can be tough to make sure you've gotten enough product on it and you've properly passed through it with a straightener. I'm really happy with the results and when I air dry it looks like my hair has natural beach waves (which is what I remember when I got it professionally done). It takes a bit of time and effort, but is worth it if you want to avoid spending $$$ at the salon. As others have mentioned, when you straighten with the product there is smoke and a smell. I didn't notice the smell until I was closeer to my face, but saw the smoke during every pass. Do this in a well ventilated area.
B**A
Great Product
I was surprised with the out come I highly recommend no smell like I read in views little flume but my hair came out great it reminded me of Curl Free that I use back in the 70's which is discontinued will buy again cheaper then keratin treatments with same results I can wear my hair curly or straight. Yes it time consuming but worth it
M**L
Recommend
This product is amazing! I have curly hair and it frizzes up in the humidity but this actually works great!
J**Y
Silky soft hair, easy instructions
Okay I’m rewriting my entire review after about 5 days of having the treatment. 1- it will strip any dye out AND lighten your hair and slightly bleach any towel you use in the process. (Small price to pay, trust) 2- if you have CURLS (not waves, be realistic here) it will not leave your hair air drying perfectly straight. It more than likely will be wavy. I only did 2-3 passes during the straightening part of the process. I have thin strands of hair and didn’t want to fry it off (it says to do 8 passes but adjust for your hair, it even says to on the instructions). I actually love the waves when it’s air dried. In the video with waves, there’s NO styling product (like what?!) it’s so manageable with so much less frizz and it’s actually soft with no product in! I thought this treatment was basically going to strip my hair of its curls to where it air dried stick straight so I had given it 3 stars when I first did the treatment. Just the softness and manageability of my hair now deserves 5 stars. I DEFINITELY will be doing this treatment again in the future. 3- you can dye your hair again without ruining the treatment. I dyed mine back to the color it was with garnier nutrisse ultra crème black box dye 3 days after the treatment and it doesn’t seem to have affected the treatment. 4- If you have some damaged ends you’re worried about, just trim a small amount then do the treatment. I only trimmed .5” when I should have done more and you can’t tell that my ends were even damaged. 5-it did take around 3-4 hours total. I think carefully brushing excess product out with a fine tooth comb before blow drying/straightening helped shorten the time along with fewer passes while straightening. I also only needed one box. Even though my hair is long, my hair is not as thick as it looks when curly. People aren’t exaggerating on the good reviews. I did take the time to comb out the excess product with a fine tooth comb before straightening and then didn’t put the flat iron very high (390). It really didn’t have a bad smell and my hair smells okay after straightening it unlike before. Before, it would have a burnt smell. I spritz some perfume in the air, flip my hair through it, and it smells amazing all day! A lot of people say my curly hair is pretty but they aren’t the ones that had to deal with the rats nest at the end of the day. I now know how to deal with the Texas humidity when I go back! One picture is my natural hair, the video is of it air drying (wavy) and then the morning after sleeping on it straightened. To be able to actually brush my hair is amazing! When I brushed my hair with it straight before, it would still get puffy. This product was a life (and hair) saver!
N**N
HAIR CHEAT CODE?!
Honestly- this product is incredible! The best product I've ever bought for my hair! I'm very Ocd on my hair- It took me 3hours, I have medium thick waist length hair. The product smell, is similar to home hair dye so well ventilated room is recommended. I followed the instructions to a T. 1. Wash your hair with the shampoo included- smells pleasant no issues very easy. 2. Dry hair completely 3. Section hair off into 4 sections and liberally apply product. I used a fine tooth comb to make sure I coat every strand properly and evenly distribute the product. It goes on very sticky. It also gives your hair a very product heavy feel. Waited 15min. 4. Drying your hair the 1st round is very tricky because of the product being sticky. I then sectioned off my hair and started flat ironing. 1" sections doing 6-8 passes on each strand. There will be a lot of vapour during Drying but less with flat ironing. 5. Your hair will feel product heavy and still sticky even when dry. 6. Wash your hair again with their shampoo- use all the shampoo and really wash all the sticky Ness out of your hair. Since very well. After this step my hair felt clean and light. 7. Add contionoiner the one provided- i used all of the conditioner and worked it through midlenght to ends and massaged my scalp. Left the conditioner in for 15min. Rinse all the condioner out of your hair. My hair was like silk. Super soft when wet. After towel drying my hair , I applied 6 pumps of the heat protectant provided and brushed my hair our. My hair was super silky, feeling light and straight. 8. Drying my hair the 2nd time around took maybe 10min including flat ironing. I didn't have to use my flat iron but just wanted to make sure the product was sealed in. I will color my hair in 6 days and will do another review of how my colour lasted and how long the product lasted in my hair. Seriously- if this lasts 12 weeks and doesn't effect my color. This might just be the ultimate "hair cheat code" - I live in Florida and we will see if my hair and this product work for our humidity.
C**T
Good at home option for straightening
I've had professional straightening done before but didn't want to spend all that money, so gave this a try. Much better smelling than the professional one. It did make my head and neck tingle\sting when I first applied the mask (like the pro one did). This lessens after a while. I had dyed my hair right before and it seems to have stripped out or lightened that in my before and after pics. I could feel the difference between the final wash was done, so silky and much easier to brush. It's hard work doing all that straightening with the iron, it produces quite a bit of smoke as it burns off your hair, try use in ventilated area. Will have to see if it can hold out with the Texas humidity, but for the price very pleased
E**.
Set
No me gustó como me lo dejó a la primera lavada se sentía pesado y extraño , pero a la 3 que me lo lave si vi una diferencia , no se por qué, pero si me gusta como mi cabello quedó después de la lavada 3. Se ve más liso, manejable, y ya no se siente como el primer Díaz me gusta . Lo volveré a usar el próximo mes a ver que tal.
C**R
Wow
Honestly wasn’t expecting much because my hair is very curly and gets very frizzy. I usually get a keratin treatment once a year and after tip spend about $250. Times are tough right now and definitely can’t afford that but didn’t want to deal with the frizz any longer. Decided to take a chance with this because I figured worse case I’d have to use a clarifying shampoo a few times to wash it out if it looked awful. After a clumsy start applying the straightening lotion (spilled some of the product in the sink) and forgot to put a towel around the back of my neck to keep the product off my neck I finally applied it and followed with blow drying and flat ironing, waited about 10 minutes after flat ironing and then shampooed and conditioned with the included shampoo and conditioner and I can’t believe how soft shiny and straight my hair is. I was panicking because after the blow drying my hair felt and looked pretty awful. Flat ironing it made it look a little better but still felt disgusting and I was in full on panic mode at that point. After the shampoo and conditioner though it’s gorgeous! It’s time consuming so give yourself at least 4 or more hours but worth it. The true test will be while I’m ironing laundry, if my hair doesn’t frizz then I’ll definitely buy this again.
D**O
Miracoloso
Lo acquisto da anni ,io che da uomo ho sempre detestato il mio mosso stile afro , con questo splendido prodotto posso in casa garantirmi un risultato ottimale che dura per mesi ,ho persino lasciato crescere i capelli e ora li lego con la coda da quanto sono lisci e domabili! Favoloso top assoluto !
R**F
م انصح فيه
سسسسسسييييييييييءءء وتساقط بعدها شعري بالهبللللللل
N**A
Très bien 👌
Déjà plusieurs fois que je le fais et toujours au top ! Inconvénients : - mauvaise odeur 😂 - prend du temps pour le faire 😉 Mes cheveux sont de nature très epais, volumineux et cheveux ondulés.
D**.
Otimo
Ótimo
B**A
Nice product
Its nice product but should follow the instructions 😉
Trustpilot
2 weeks ago
1 month ago