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👁️🗨️ Elevate your eye game with nature’s retinol revolution!
Haruharu Wonder Black Rice Bakuchiol Eye Cream is a 20ml vegan, cruelty-free Korean skincare essential that uses bakuchiol—a natural retinol alternative—alongside niacinamide and natto gum to visibly reduce fine lines, wrinkles, dark circles, and puffiness. Designed for all skin types, it hydrates, firms, and refreshes delicate eye areas with a gentle, fast-absorbing formula perfect for daily use.








| ASIN | B09ZB7GDJL |
| ASIN | B09ZB7GDJL |
| Active Ingredients | Bakuchiol, Black Rice, Niacinamide |
| Benefits | Anti-Aging, Colour Correction, Fine Line Treatment, Firming, Wrinkle Treatment |
| Best Sellers Rank | 3,034 in Beauty ( See Top 100 in Beauty ) 19 in Eye Creams |
| Brand Name | Haruharu |
| Container Type | Tube |
| Country Of Origin | Korea, Republic of |
| Country of origin | Korea, Republic of |
| Customer Reviews | 4.2 4.2 out of 5 stars (5,362) |
| Customer reviews | 4.2 4.2 out of 5 stars (5,362) |
| Global Trade Identification Number | 08809532221523 |
| Item Form | Cream |
| Item Volume | 0.67 Fluid Ounces |
| Item model number | 691266703813 |
| Manufacturer | GDK |
| Manufacturer | GDK |
| Manufacturer Part Number | 8809532221523 |
| Material Features | Cruelty Free, Fragrance Free, GMO Free, Plant Based, Vegan |
| Model Number | 691266703813 |
| Product Dimensions | 6 x 3 x 3 cm; 30 g |
| Scent Name | Unscented |
| Size | 20 ml (Pack of 1) |
| Skin Type | All, Dry, Mature, Oily, Sensitive |
| Special Ingredients | bakuchiol, cica, collagen |
| Target Use Body Part | Eyes, Face |
| UPC | 691266703813 691266741204 |
| Unit Count | 20.0 millilitre |
D**O
Love it!
Probably the best eye cream out there in this price bracket, actually even in higher price brackets. I have oily skin and this isn’t heavy at all, helps brighten up and has long term results as well because of the bakuchiol
A**A
Very good eye cream
Eye cream is very pleasant on the skin, absorbs quickly and it helps with craw feet wrinkles. I am using more then three weeks and I have notice a difference. It is mis affordable Korean product. I enjoy using it.
G**O
Nice night time eye cream
Light eye cream, no discernible scent - absorbs easily out of pump, easy to use. Lasts about 4-5 months
P**E
Great eye cream.
Lovely gentle eye cream that feels really nourishing. I've been using it for about a month and my under eyes are starting to look brighter and smoother already.
X**S
Lightweight and gentle around the eyes
This eye cream absorbs quickly and doesn’t feel greasy at all. It softens fine lines and makes the under eye area look more rested. Very gentle for sensitive skin.
K**A
Unfortunately it's not for me, turns out Im allergic to one of the ingredients
Unfortunately I had a reaction. I used it twice. In the morning and again in the evening and next day when I woke up, my eyes were swollen, so recommend to do the patch test.
T**E
Amazing Stuff
I'm 51. Not a "rode hard and put up wet" 51, but 51 nonetheless. The fine lines are creeping in, and no matter what I put on my face before bed, I wake up with crepey bits around my eyes if my skin is particularly dry. I've been using this for a few months now, and am switching over to Haruharu products as I run out of the other stuff I currently use because this eye cream is nothing short of a miracle. There are immediate results - application (a little goes a long way), erases the fine lines like they were never there to begin with. The longer you use it, the longer lasting the effect. I apply twice a day when I wash my face, and use the Haruharu moisturiser. I'm under no illusions about ageing. I know that there's no stopping it, and I've no desire to look ten years younger. I just want to put my best foot forward as I am. This eye cream has helped me do that with confidence.
J**E
nice
Great for my eyes, it's light and absorbs pretty quickly, and plays nice under my spf. My dark circles are still there but I'm more fussed about the bags being finally gone lol.
J**L
Still waiting for results the eye cream finishing already
C**H
This haruharu wonder black rice bakuchiol eye cream is the best eye cream i have ever used. This helped to reduce fine eye lines and dark circles around ur eyes. The texture is so soft and silky and very hydrating absolutely love this product. It performs as the moisturizer as well under ur eyes. Its worth every single penny.
T**H
It is very tough now to find a really GOOD or even GREAT skin cream with all of the selection and “influencers” out there making money off of how they review them that I won’t even look at a “Vine” review or any Influencer regardless of it being Beyoncé or Katie Holmes (ok, MAYBE I would take Katies’s opinion as honest but that list is very small). I look for reviews and photos of REAL PEOPLE. So, I am a REAL person who received absolutely NOTHING for free and PAID out of my own pocket for this product. I have been on a Centella kick for the last year and most likely will stay there unless there is a reason not to but as a Nurse practitioner with a Minor in Chem, I will say that when you read “100% Pure NATURAL” that should not be your only reason to purchase a facial product. Quite simply, there really ARE some synthetic ingredients that you NEED (and WANT) in some of your facial and body products vs “The juice of a rare blueberry picked at exactly 32degrees on a Thursday and the oil from a rare mushroom found only at 3,000 feet above sea level in 3 Countries that are a closely guarded secret.”….ohhh PUhhhhhleeeesseee. So, Haruharu Wonder Black Rice Under Eye Cream was something I stumbled across while searching for an under eye cream that didn’t cost me a kidney every time I ran out. I have been an Avocado Kiehl’s under eye cream loyal user for the past 6-7 years and I still love it. I just can NOT love that the price has gone up over 35% and I feel as if the product has gone down in quality. I have joined the Japanese and Korean Skin “kick” and not a single item that I have tried, have I sent back. NOT ONE. I still purchase my “The Ordinary” products which most likely won’t change as they always have a place in my skin care regimen due to the fact that they are one of the few that have not doubled in price and become one the “Shrinkflation” products. Their quality has stayed UP there as well. This particular eye cream struck me as one I wanted to try because of the research that is being done on Black Rice and “natural” alternatives to Retinol. I am one of those that can BARELY tolerate Retinol and I wish I had started when I was in my 20’s rather than starting to try it in my 40’s as my skin does NOT “like” retinol regardless of the strength however I still wanted that retinol efficacy. So….hence the hunt for as close as I could get without HAVING to go back to trying retinol a AGAIN and losing 2-3 layers of my skin as it sloughs off and believe me…..I did EVERYTHING CORRECTLY. It was just a “nope” for me. So when I came across Haruharu Wonder Black Rice Under Eye Cream, I thought “what the heck, for $20 it either works or it doesn’t but it won’t break the bank AND with any luck from Mother Nature and a “Natural Retinol” maybe…..just maybe I WILL hit the jackpot. Well, JACKPOT IT WAS!!!! This stuff is amazing! NO stinging, no worrying about it drying out your skin like Retinol CAN and DOES do with many people which then means adding ANOTHER product to your daily skin regimen as well as keeping a close eye (pun intended) on ANY signs of redness or irritation because THEN you have to go and wash it all off and start from scratch, I don’t wear much makeup but it is STILL a hassle. This eye cream is absolutely amazing. I absorbs fast but NOT TOO FAST for those of you that wear undereye concealer as it is nice to have a bit of moisture on your “canvas” when putting on some concealer and this product allows that to happen with the absorption time. Yes we are all different so it may absorb faster or slower for you than me but you won’t know until you try! NO smell that I could detect at all which is a huge bonus as well as it being TRULY “Cruelty Free”. THOSE are two MUSTS for me in a search for ANY face/body product unless I WANT it to smell amazing which would apply to body cream and even then, it’s usually a “nope” as “it’s a Nurse thing” and anyone who has been ill and come into ER, the LAST thing you want to smell is a Nurse with body cream plus perfume plus hairspray etc. etc. NOT when u do not feel well! THIS UNDER EYE CREAM WORKS! I am getting close to the end of my 50’s…..gulp…..and I actually was asked about 3/4 of the way into the tube, “…if I had my “tear troughs” done as I looked good, younger or as if you had a really good nights sleep” (Meaning, did I have filler put into the area under my eyes where bags are and it starts to look sunken, crepey and sallow). Well, as much as it is a compliment I guess, everyone who knows me, knows I have an autoimmune disease and I couldn’t have “filler” if I wanted to. It was nice (I think) to have someone think I looked like I had something “done” however no, so I told them about this amazing new under eye cream that I found that was a “natural retinol” and funny enough, she couldn’t tolerate Retinol either. I just saw her the other day after about a month and I will admit she LOOKS LIKE SHE HAD A GOOD NIGHT SLEEP!! Says something because in ER, we don’t usually have “good nights sleep” as we are usually working them. Two final points for this cream that sold me as my “never going back to my old under eye cream”…..Firstly, the “tube” it is like a long thin toothpaste tube BUT it has a lid that cover a PUMP….so, NO sticking your fingers in a pot which is a huge “Fail” for sooooo MANY eye creams or ANY facial products for that matter. Right there when. I saw it had a PUMP on it, I was thrilled. Now for the closer and final home run……THIS CREAM DOES NOT PILL!!!!! I have tried MANY primers as well as my usual Caffeine under eye serum that I have used for years, to see what product was I going to HAVE to throw away because THIS Haruharu Wonder Black Rice Under Eye Cream was FIRST and everything else was SECOND. NOT A SINGLE Primer or under eye concealer (which is RARE for me) made this Haruharu Wonder Black Rice Under Eye Cream PILL. There is NOTHING worse than having completed all of your morning facial regimen to find out that 1/2 of the makeup or other products that you LOVE, do NOT “play well” with the newest, latest and greatest love of your fave products and ONE or TWO or THREE or FOUR of them have to GO. This cream did NOT make a single product I use, PILL. I use everything from Chanel to ELF as well as Japanese and Korean products that are both Facial creams and cleansers and masks to some light makeup such as the newest rage “TIRTIR” and NONE of them PILL!!! That is a HUGE expense to fall in love with an amazingly EFFECTIVE under eye cream to find out that it will NOT work with over 1/2 of your makeup or other facial products. TOO expensive for me anyway!!! So, for me, this is NOT a 5 star, it is a 10 star. Quality, efficacy, a TRUE “natural” retinol effect, NO SMELL and CRUELTY FREE with a price tag that would be something that feels and acts as if there was a 1 in front of the price (Seller….please do not do it…..🙏🏻!!! IT IS AMAZING BUT I CAN’T AFFORD THAT….if I could, I would pay it, but please don’t!). It is absolutely an under eye cream that I have told friends about and not a single one has come back with ANYTHING to say about it except “THANK YOU! I am HOOKED!”. Now give it a try because you will be too. I’m adding it to a subscription order because it is THAT good. My husband has even started to use it so THAT says something!!!! Eyelashes (Lash extensions) was before I started and after using the K-Avacado for years. The next one was about 3/4 of a tube in and the last one was the end on Tube 1 starting tube 2.
D**S
The eye cream has a very silky fine texture that glides easily. It is scent free and very gentle for my sensitive eyes. I haven't used it enough yet to test wrinkle reduction, but I can verify that it helped brighten and moisturize my eyes. It may be a long haul keeper for me. Best part is a little goes a long way!
A**A
⭐⭐⭐⭐⭐ La crema contorno de ojos Haru Haru es simplemente maravillosa. Su textura es ligera pero muy hidratante, se absorbe rápido y no deja sensación grasa. La zona del contorno queda suave, nutrida y con menos signos de cansancio. Además, tiene un aroma muy agradable y delicado. Me gustó tanto que compré la oferta de dos y ya voy a repetir. Sin duda, un producto imprescindible en mi rutina de cuidado facial.
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