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J**T
Made it to my list of favorite books!
Amazing book and quick read! I would definitely recommend this to any aspiring entrepreneurs who want inspiration from people who have been there and done it
T**E
Think differently, Risk Rewards Generously
In this book fortune has compiled inspirational stories of the most successful under 40 entrepreneurs on how they shot to the top.The profiles of the candidates are diverse and most of them had to take huge risks. The rewards from the risks propelled them forward.The book ends with questions and advice from the 40 under 40s, and tracks how the previous Fortune's 40 Under 40 are performing. You will not that it takes hard work to retain your position in the Fortune's 40 Under 40.I recommend this book to young entrepreneurs who want to be inspired and to get ideas on how to do things differently. The bottom line is think differently and risks rewards generously.
T**S
Two Stars
no real insights..... my recommendation is to read articles found in business magazines and make you own determinations.
S**E
Uninspiring!
This was not a very insightful or interesting book. Rather old information and nothing tying the many interviews together with possible lessions or insights for readers.
M**X
More nuts & bolts than most business books, but heavy on tech, & mostly company histories. Title a bit misleading/no advice here
I read a LOT of business books, and a vast majority of the books released focus solely on advice/critiques of the Fortune 500, or the economy at large. Most of the small business advice books come off as pithy self-help guides full of platitudes and encouragement, but no nuts & bolts."Fortune Zoom" does have a higher percent of real-life stories and practical examples of how startups have navigated their way into success. True, some of them are children of billionaires, but some are also normal people who had an idea and pounded it out. (Everyone here has been featured on the 40 under 40 list).However, most of these stories are tech-related, even though most of the new millionaires in this country are low-tech - real estate, service industry (like plumbers and electricians), restaurant franchises, etc. The 40 under 40 list, which was started in 2009, comes off a bit like Fortune's way of predicting tomorrow's Fortune 500 companies, even though (like many stock pick columns), a lot of them flop.So while you may glean a few ideas here about how to grow your own business, this book is about "inspirational" case studies - it's NOT about you, and it has NOTHING to do with "supercharging your career" LOL.The index & table of contents in this book is difficult to navigate for some reason. However, I count about 24 profiles in here - including:Marissa Ann Mayer (Yahoo)Elon Musk (SpaceX, Tesla, PayPal)Larry Page/Sergey Brin (Google)Tony Hsieh (Zappos)Kevin Plank (Under Armour)Katrina Markoff (Vosges Haut-Chocolat)John Janick (Fueled by Ramen)Meredith Whitney (financial advisory group)Seth McFarlane (Family Guy)I would have much preferred an interview-style book of these same people, giving their lessons & advice (as opposed to the editor writing a biography and company history). So while the book wasn't what I had hoped (and the subtitle is REALLY misleading), I still enjoy reading it section at a time. Some of the biographies are just 1-2 pages long, so I kindof consider it a bathroom reader. Hope this helps!
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