eCommerce Marketing: How to Get Traffic That BUYS to Your Website

I have owned and read 100s of business books, this is probably one of the best on E-commerce.The customer masterplan framework is really easy to understand. Even though I have been in eCommerce for nearly 20 years it is easy to overlook some of these best principles because you are so close to your business. So I recommend it for experienced owners and especially newbies I wish I had this book years ago.There are so many marketing options to choose it can be overwhelming. This book will help you massively from getting distracted and to focus on what matters and brings in the best return for your investment and time, focusing on traffic that buys.Chloe is one of the most experienced and knowledgable people in the industry she has the foresight of looking at tons of different eCommerce businesses to see what works and what doesn't. She has a great podcast that io listen to regularly also the eCommerce Masterplan.

As a small business we consider ourselves to be fairly good at the general sales and customer service side of things however, as virtually all of our business is internet based we realised that we had to promote ourselves more on the internet and social media platforms but had no idea on how to do this. We discovered the eCommerce books when searching for help on the internet...they have been brilliant. The way in which the internet and social media works for businesses is very complex but these books explain each aspect in easy to understand English and have helped us to grow our business in new areas. Within a few weeks we had already cut our Google adwords monthly fees by 75% simply by understanding how it worked. We are also able to track where our sales are coming from through Google Analytics. We constantly refer to the books which are very informative and definitely worth every penny.

Good book which covers the full spectrum of Ecommerce Marketing

I read this book in order to really find out how e-commerce marketing works and it did not fail to deliver. Within a couple of days I have a clear way forward and all the tools required to implement a targetted, efficient and sustained online marketing strategy. It would be good if the book is updated annually, or at least reviewed annually with a new introduction perhaps, so that we know it is up to date in this rapidly changing world.

Being a digital marketer, I read lots ECommerce books in general as this area moves in fast speed. However, I have always found that I don't learn that much. This book is really helpful and accurate if you are in ECommerce and want to go to the next level especially if you need to get conversions and traffic to your site. I found loads of advice to help with my marketing strategy. I am a big fan of this book and the ones before (ECommerce master plans) and I highly recommend it!

Having read several of Chloe's previous books, I knew this one would also be packed with brilliant, easy to follow advice for my ecommerce store, and I wasn't disappointed!Chloe has a way of explaining techy stuff in a very straightforward simple way that is easy to understand and apply. You're left with a clear plan of what to focus on and what shiny objects to ignore or come back to later.If you run an ecommerce business, buy this book!

Very informative and useful read. Great for any students.

What I love about this book is that you can read if from multiple perspectives - for the small ecommerce store owner it's an instant playbook for all the REAL & ACTIONABLE steps you need to take to get things running at a good pace - and for the larger players it reminds you of the fundamental steps, formulas & models required to sustain that YOY growth. Excellent work, great read!

gut geschrieben, gute Anregungen!

The author has put together a detailed strategies and practices that will enhance your eCommerce and marketing skills. I picked this book up because I have recently started my own online business, the content provided in this book hits all the areas which are required in order to get your business off the ground and to start performing in an optimised and efficient way.The author has broken the book down into 5 parts:• Part 1: The Customer MasterPlan Model• Part 2: Core Marketing Methods• Part 3: Other Marketing Methods• Part 4: Marketing Maxims• Part 5: The Customer MasterPlan 4 Week Marketing Transformation ChallengeEach part focuses on different strategies and marketing techniques, the author has written the book in a direct and informative manner.Some books of this nature can get overwhelming and you can find yourself lost. eCommerce Marketing has done the complete opposite, I find myself engaging in the information and building a clear understanding of each aspect.The author also provides access to her eCommerce MasterPlan Virtual Summit which is packed full of videos and great content. I am still to get through everything but so far it looks as the content has great value.For me this book talks directly to the current stage of my business and will provide me with the formula to ensure success.Thank you

Everything you need to market perfectly across all platforms. Really enjoyed this book and I wil implement the tools immediately

Zu diesem Thema lieber andere Bücher lesen.

eCommerce is complicated and requires strong people who never lose the vision while maximizing communicating to their customers. The old saying “it takes years to establish a good customer and seconds to lose one”. This book keeps the eye on the ball to grow but never forget the customers you stared the first first you opened!