- Tools 35-Foot Elite Series Magnetic Tape Measure, 1 1/4" Double-Sided Blade, Includes Fractional Markings, 12 Feet of Stand Out, Military-Grade Composite Case, 3% Donated to Veterans

Excellent product quality. Robust case and legible prints.

superb. I've owned half a dozen different measuring tapes in my lifetime. this is by far the best one I've ever owned, even just a few days into ownership. things that stand out from past met measuring tapes I've owned, the edges of the tape are completely blunt, no feeling of sharpness at all. extremely smooth extension and retraction, best I've experienced. The mechanism for locking the tape in place doesn't push or pull in the least bit, that pretty much every other tint measure I've owned has had a problem with. Large print is a plus for a legally blind person like myself. The double-sided nature is the first time I've experienced and I find a very helpful. this is my first purchase with this brand, I find the tactical aesthetic very pleasing. I hope this brand expands its lineup into other categories, such as tool boxes, utility belt among other categories. a long summary short, a measuring tape to rule them all.

Works great, great price, easy to read and use, very accurate (within a 32nd of an inch of the lufkin i normally use), easy to lock and unlock, good quality tape

I was looking for something different other than Dewalt and Milwaukee because I wanted to buy from someone that wasn't already making millions a year because of their early entry to the construction industry. I'm a journeyman Commercial carpenter who uses a tape measure all day every day and I needed something to be quick and durable. The blade of the tape being the biggest issue with Tapes. Dewalt tapes tend to crack within 3-4 months of heavy use and I hate having to spend $30 for them 3-4 times a year to go out so quick. This tape lasted me 5 months until I got a tiny crack near the 4 inch mark on mine. I've been installing ACT grid so I'm bending it in the short position a lot for borders and such. I digress. The structure of the tape measure has been consistent other than the thin rubber coating peeling off as time has gone on, but thats not anything that really impacts it's function. Right away I noticed - when I first started using it- I was working with plywood, and the wood dust/shavings someonhow made their way in between the clear film and the actual metal tape. So there's about an 1 of measurements that I can't see because of it building up in there. The tape also tended to start bending a certain way, so sometimes when I would lift it, it would instantly bend because of how it was forming one way over the other. Which this also made it difficult to use on walls to measure elevations. Since the bottom would be spinning out, you were prone to making minor errors in your measurements. The magnet could be a little stronger in my opinion. Constantly working with metal pieces or grid and metal stuff framing makes a magnet very valuable and time saving in my opinion so a good strong magnet is important me. This one gets the job done, but sometimes it's weak in certain scenarios. Not bad at all, just not as strong as Dewalts for sure - but better than Milwaukee's Over all I do love this tape. Although the new one I most recently bought has a 1/16 or so fold on the blade and is already making it bend a weird way. Must've been a production malfunction and I got unlucky. But the tape is good. Would last a VERY long time for people just looking for a tape measure for around the house/property. And I mean - it lasted ME 5 months and I use a tape about 2.5 hours total time used out of a 8-10 hour day. I forgot to mention that this tape will always snap back. It's has actually sliced me a few times at how hard it will be back. Over 12 feet and you let that thing rip and if you don't absorb the return it will recoil and wrap around your hand. Careful. I'm a professional, but even I get carried away haha! The pictures I posted were about 3-4 months ago after I had bought it - so like March-April ish. Hope this helped everyone. :)

As soon as I opened it up, I extended it out, and it kept collapsing in the 10ft range. I did it as slow as possible and it still collapsed at around 11.5 ft and created a very bad, deep, permanent wrinkle. False advertising. Also way too heavy for a 35footer

Great tape. Already gave it the doorability test past the flying colors. Just used it yesterday

The tape is easy to read. The tape housing seems very sturdy. The tape is flimsy. I'm working outside and there's a slight breeze, the tape flops. There's also a bit too much spring tension for being able to throw the tape out to a good distance. I love supporting great causes but can't get behind this product. The other tools from this brand that I have are great.

It's really durable