The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition

Lots of advice, lots of introduction, however I expected more empirical integration of sales with AI, although the book has a future, it is the first version, I hope that for the following versions it will be more complete.

I am not an AI expert. I would not be able to evaluate whether this book is or is not deeply technical on the subject of AI. However, this book is not written for experts in AI, or LLM theory. This book is written for sales professionals who want to leverage AI to enhance, or even transform their sales process. It accomplishes that extremely well. There is ample background material on the AI basics and basics on how the LLMs generally "think". Using that background material, Blount and Iannarino do an EXCELLENT job of presenting and describing use cases for each stage of the sales process that can, in fact, enhance, or even transform your sales process. MUST READ for any sales professional.

Excellent book. It showed me how AI can be used to support the salesperson, not replace them. I immediately put Jeb and Anthony's advice to practical use in my day to day sales role, and it's changed my view of the role technology plays in the sales industry. Highly recommended.

Want to apply AI in your sales methodology!? This books gives the whys, hows and to-dos! Grab it NOW!

One of my favorite podcasters, entrepreneur and professor Scott Galloway regularly says about Artificial Intelligence (AI): "You're not going to lose your job to AI, you're going to lose your job to someone who knows how to use AI." In my nearly 40 years in professional sales, this is the third time I’ve heard predictions that technology is going to take over my profession (Neil Rackman I'm still waiting for those 8M sales jobs to be eliminated that you forecasted in 2010) including: 1997 - The Internet 2010 - Social Selling 2024 - AI I was skeptical then, and I remain skeptical now. So when two of my favorite sales authors, Jeb Blount and Anthony Iannarino announced that they were writing a book on AI in sales, I knew that not only was some truth going to be dropped but also that they were going to show the world of professional selling how to take this tech and EMPOWER sales professionals not eliminate them. What I love about this book is that it dispels the number one lie that is being spread in the sales tech industry: "This amazing new AI-based (product name) will eliminate the time and hassle of prospecting!!!!" Just like social selling was going to eliminate prospecting... and email... and video.... and........ Jeb and Anthony make it very clear, that AI when used well will enhance your prospecting, research, discovery, and closing NOT REPLACE IT. Think about it, if a $19.95 per month ChatGPT account could do the job, why is your company going to pay you??????? The most useful aspect of this book is the examples of prompts that you can use in any large language model to help make your job more effective. From prompts to help with research, to prompts that help generate questions. From prompts to help compare competitors to prompts to give you feedback on your writing, this book arms you to become a power user of these new tools. So let's all agree, that if you are a TRUE sales professional, these new tools will not replace you. But if you are a TRUE sales professional, these new tools will make you more effective, more trusted, and even more successful.

The book does a solid job of explaining some of the basic methods and information for someone wanting to leverage current AI tools for the first time. I think we're still at a point where many of those in sales outside of SaaS and other tech industries haven't dipped their toes into AI much yet, or maybe feel a little intimated, and it explains the pros and cons well, while doing a good job at pointing out the reality: don't be afraid it's going to 'take your job', use it as a tool to make your routine and methods even better. For someone who already uses many of these tools already, there isn't honestly going to be much there, or anything new, so I would definitely say it's more geared for the beginner. Even the sections that reinforced some solid sales techniques and ideas, they weren't new, and would more benefit someone on the newer side. All in all, a well done book with some solid information, but not necessarily one for those already using AI tools in their operations. I think the perfect book for those who many haven't gotten their feet wet and but don't know where to start.