Wilton Neon Food Coloring Gel Icing Color Set, Vibrant Gel-Based Cake & Cookie Decorating Colors, Magenta, Orange, Teal & Purple, 4-count

The product was wonderful, but the purple was opened when I got it. The other colors were perfect. Amazon made it right

Good for icing, not good for melted chocolate lol. I should have done more research.

Love the vivid colors. I mixed with white frosting, 5 drops, beautiful colors!!! Taste is great and easy to use!

The Wilton Neon Food Coloring Gel is perfect for adding bold, eye-catching color to cakes, cookies, and frostings. The colors come out exactly as shown — bright, vibrant, and true — without needing to use a ton of product. The gel consistency mixes in smoothly without thinning out icing, and it’s easy to control the shade you want. A little goes a long way, so these small containers will last a while. If you want fun, neon shades that really make your baked goods stand out, this set is a winner.

With so many things having dye in them I was happy to find these. The colors look great and yes not quite so vibrant but still better than having all the dyes in them. There was no taste at all and the bottle size was the normal, like what you usually get.

Beautiful colors, especially the teal. BEWARE - these are NOT gel colors as the description says. I made the mistake of adding the (liquid) colors and not taking into account the thinning of my icing - almost caused a cake-decorating catastrophe! I had some extra powdered sugar on hand and was able to thicken the icing (after wasting some), but these did not function like a gel coloring.

Very vivid colors. Great product!! High quality.

Great for the price bright colors their tasteless they're easy to use

Beautiful vibrant colours, easy to use

The second picture shows one unbaked and one baked. The colors got slightly paler after baking but not as much as I expected. I made a double batch of sugar cookies, split the dough into four and used 6 drops of color per section. I wanted the cookies paler because Easter (and actually wish I'd done even paler than this). The gel is less gellike and more of a thick liquid. It was easy to count out the drops. They had no flavor impact on my cookies. I'm totally happy with these.

A few drops is all you need, someone even one is more than enough. Blends easily and smoothly with molten candy mixtures, perfect for practically any kind of baking or candy making.

Colors are bright and it makes it perfect for Birthday cake decorations. Easy to use.

This is the perfect set for me. All the colours are extremely vibrant and mix together well if you want a slightly customized colour. I'm very happy.