LIVE Schwarzkopf Intense Lightener, Permanent Blonde Bleach Hair Dye, With Brightening Oil Booster, Lifts Hair Up To 8 Levels, Absolute Platinum 00A

A very good bleach kit which I have used for years.

Everything it says it is.

Anyone with blonde bleached hair should know that it's all about getting the hair blonde/pale enough, before any blonde tonal colour or shade is applied. This works extremely well and fast, and as far as bleaches go, it's not the most damaging. But, of course, any bleach is going to damage your hair left on long enough, and depending on the condition of your hair to start. My tip with anyone wanting to get very light, healthy, non-brassy, non-yellow/orange blonde hair is a) to really get it light enough before application of the final shade you want, and b) to do it in stages. I'd rather apply the bleach for less time in two stages, a week or two apart, and have a week or two of an imperfect colour/result, than try and do it all at once and ruin my hair permanently. I actually did two bleach pre-ligtening, and then the third was a shop bleach and colour, with the right icy blonde shade I was after. And then I'll 'top up' with toners. Also when you've got it to the right lightness and shade, it'll be easier to maintain after by just bleaching the roots when long enough. (This is obviously much easier for people whose hair colour is naturally not very dark).

Good product

I bought this to try and lighten up my hair after a couple of years giving my hair a break. I’m no stranger to colouring hair and have been dying my own routinely for around 5 years with very little trouble. the entirety of my head was virgin hair, so in theory this should have lightened it much better than if I’d had any other dye or treatment on it, however this time the colour did not come out as I expected it to. I used two boxes and left it on for the full processing time but the end result was still very yellow and no amount of toner will fix it so I will have to apply another lightener after I’ve given my hair a few conditioning treatments to help mitigate the damage. my hair was a dark blonde to begin with, so I’m not sure what went wrong, but I do advise anyone thinking about using it to make sure you have extra contingencies in place just in case! as with all live colour colourants, the application was very quick and easy, and the directions are easy to follow. the smell is incredibly strong which is to be expected from a lightening treatment, so if purchasing, make sure to use it in a well ventilated space.