Bold & Bright Permanent Hair Dye, 110 Piña Colada Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1

This hair dye is a great product as I was looking to cover a few grays. It completely covered the stubborn wiry gray hair (dare I say platinum?) that were starting to form around my temples. I have coily hair and this product did what henna, and that new 'shampoo in hair color' that is popular right now, could NOT do. This permanent dye was easy to apply, and the directions were fun to read. (Do a little dance while you shake the bottle, ha-ha). My hair was black, and I left it on for 25 minutes and got the most beautiful dark cinnamon brown color! Just lighter enough but not shockingly different. The gray hairs transformed into a shiny lighter color, and it looked like highlights. I wish I had a photo! I will use this every time I want to cover grays! p.s. IF THE PERSON ON THE BOX DOESN'T LOOK LIKE YOU BUT YOU FEEL THE COLOR IS A GOOD CHOICE, GO FOR IT! That's what I did, and I am happy with my results!

Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!!

I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.

I love this product it is a bit dark but it is easy to use and gave my hair a nice color

Amazing color!! I have very dark brown hair and wanted a touch of color without using bleach, this worked amazingly! A beautiful hint of purple/plum to my hair, it’s subtle and shines brighter in the light. It’s exactly what I wanted and at such a great price. I got three boxes for my very thick/long hair and it was just enough. Definitely works on darker hair just expect more of a subtle look. I love it!

I love the wild blackberry color. It does bleed for at least a week after coloring. I sweat a lot and I will get blue streaks down my skin and I have stained a few pillowcases and washrags. I don't care. I don't use the brightener packet it comes with because I don't think it does anything, the color stays bright without it.

This color is AMAZING! I love this product! One box covers all my thick hair, past my shoulders. Looks amazing! Lasts longer than most color and a great price! I added black low-lights of the same brand and they look amazing together!

Great hair color leaves hair soft shiny with the enclosed conditioner if your hair is long as mine is you will need more than one box for it to cover all hair and come out right "Because Were Worth It"