BW2+ Extra Strength Powder Lightener, Up to 9 Levels of Lift for Hair Highlights & Lightening

Clairol Professional BW2+ Extra Strength Powder Lightener This product delivers strong and consistent lifting power, making it ideal for highlights, balayage, and full lightening services. It blends smoothly and processes evenly, which helps achieve predictable results when applied correctly. Due to its high strength, proper timing and careful monitoring are important to prevent over-processing or dryness. When used with a good developer and followed by a deep conditioning treatment, it maintains better hair integrity. Overall, this is a reliable professional lightener that provides excellent lift and consistent performance for salon-quality results.

I used up pretty much the entire thing because I bleached my hair a few times to get it where I wanted it before I moved onto dying it. It did a great job lifting both my dark roots and the faded red/ turning pink hair i had. I used it with 20 volume developer like a lot of people in the comments suggested which was a good call but yeah, this covered all of my hair both times I bleached it and my hair is long so there's a lot in that tub!! It works fast like people said so definitely keep an eye on it!!

Worked very well and lifted evenly, even mixed at a 1:3 ratio. My hair was box dyed brown (but appeared black) and after ColorOops didn’t budge it, I turned to bleach so I could correct to a lighter shade. Keep in mind, it lifted the dark color much quicker than I anticipated. I went from a level 3 to a level 9 in about 12 minutes, even at the diluted ratio. So the “extra strength” is legit. 😂 There was minimal damage to my hair. Just make sure to keep a close watch on how quickly it’s lifting. I had expected it to take much longer, since years ago it took a good 50 minutes to get my hair the same level of lift. If I hadn’t checked it early when I did, the outcome could have been bad.

Fabulous bleach! This product is amazing!!! I worked for Clarolin the 1970’s and I highly recommend this product from a professional opinion. The color comes up extremely fast! Less wait time and no brassiness!

When they say Extra Strength, that's exactly what it means. It worked very well and fast. The color is gorgeous. I used Clairol 40 developer for maximum lift and it came out beautiful. Pic posted is with my hair wet.

This bleach is fantastic. High lift, consistent and surprisingly really gentle even with 20-30 volume. I’d say it’s equivalent to the BlondMe powder lighteners.

First Photo with the bow is my usual hair color (had been bleached and black box dyed multiple times already) and the second photo is while bleaching it (I used the suggested developer 20 vol) and only left it on for about 40 minutes and got this result with a one time bleaching. Then I dyed it pink with Iroiro! So this works well on dark hair and my hair doesn’t usually take to bleach.

The application was simple and the instructions were easy to follow, which made the whole process stress-free.

First time using this bleach but finally had a positive experience doing some baby lights on a closure. Admittedly maybe the hair was easier to bleach as some just tend to turn brassy no matter how many times you bleach. It’s the first white bleach I’ve tried and I used it with the 20vol clairol bleach and did it twice for the result then toned with some box dyes. I think it would be ideal if it came in bigger packs or the tubs that I commonly see online. Luckily I bought 3 packets but I used them all just on one 2x6 closure. Other than that I’m quite happy with the purchase.

J’ai les cheveux noirs avec du rouge en dessous, donc vraiment le plus difficile à éclaircir. Après une seule utilisation, mes cheveux étaient déjà d’un jaune-orangé plutôt pâle, ce qui est le meilleur résultat que j’ai obtenu jusqu’à présent. La poudre est facile à mélanger et à appliquer, et elle agir rapidement sans abîmer excessivement mes cheveux. Je la recommande vivement pour les cheveux foncés qui ont besoin d’une décoloration efficace. Cheveux noirs, Décoloration efficace, Jaune clair, Rapide, Meilleure poudre, Résultat pro La photo est est après 20 mins ,sur cheveux noir et rouge et ils étaient encore super doux

Too expensive for such a small packet. Very disappointed

Fantastic bleach. I used this with the matching developer on my daughter's roots and we found that it blended beautifully. There's almost no smell. I have used a lot of bleaching products and this is easily one of the best. We didn't need to keep it on for the full amount of time to get her naturally dark hair to a nice lemon yellow. I will be sticking with this stuff from now on.

Works fantastic!