Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

I am a marketing professor in 40s teaching in a college at Virginia, USA.While reading this, I had to admit myself that my knowledge and experience was not successfully catching up all the recent developments of marketing technologies and data.This is an amazing book that helps to organize the scattered information about the latest scene of data-driven marketing. A great benefit of reading this is to gain confidence to expand your marketing project into the next level.I am so grateful to Mr. Kosorin, and, if he is available sometimem, I definitely like to invite him to speak in my class.

Best book on digital advertising data and vendors.

Perfect for anyone wanting to get a start into the digital marketing industry

For everyone interested in data in digital advertising Dominik Korosin's new book may serve as a great introduction and helps getting a quick overview on the most important topics in this area. Dominik introduces the reader to advertising data, the data ecosystem, advertising platform data, data vendors and exchanges, data management platforms, dmp vendors, as well as important topics in the area of privacy and regulation and how to find an advertising strategy. The book is a very good read and I can highly recommend it to anyone interested in getting a quick overview on the most important topics in data and digital advertising.

Fantastic simple and straightforward overview of how to use data in your advertising, where to purchase different types of data, and who are the major platforms and services that help you leverage that data. Without this book it would have taken me months of research to put together the different pieces that go into leveraging data in programatic and other forms of advertising. The fact that it's all here in one place and that its written so succinctly is a life saver.

I enjoyed the whole thinking process behind the data and how they should be processed in digital world!

If you're trying to understand what digital advertising is about - before it's too late - this book is the best place to start. It's the wild west out there right now so early movers will get a high premium when they do it well.It's an easy read, even through topics like GDPR, and especially the fourth and sixth chapters save days worth of research when you’re already forming a data strategy and looking for a data or DMP vendor. Highly recommended!