Nova Hair Color Shampoo, Long Lasting Shampoo for Women & Men (Black)

I was very skeptical about whether this shampoo would cover the amount of gray that I have(75%). I was very pleasantly surprised that it worked. I had to leave in more that 10 minutes more like 20-30 but coverage was good. The shampoo smelled pleasant and left my course gray hair naturally black and feeling very soft. I highly recommend this product for people looking for a chemical free color solution. Be sure to wear gloves(not included) and use protective gel for ears.

This product doesn’t work no change in my hair color and zero cover for gray hair as well , regular dye used to get me a better results

I’m def someone who weighs out the reviews and I took a chance on Lt Brown and this hair dye shampoo is 5 Stars! I used to resort to just for men’s shampoo or a L’Oréal hair color spray and both were horrible and didn’t work as good as this product. Two washes with this and boom… Grays covered. Def 10-15 minutes tho. Washes in and out great w/no harsh smells or staining on skin or shower. I’m really glad I gave this product a chance!!

I used it and it covers the greys partially. It does have a good smell, but it’s messy and you’d benefit if you had rubber gloves and do it in the shower, which I find is very inconvenient. After using it I had to wash my hair and condition it because I find it sticky and it makes your hair have tangles. I color my hair at home and its much easier than this stuff, just saying.

This was the third bottle of Nova Hair Dye that I purchased. In this particular instance, the color contained in the bottle was different from what was described in the description line. I received a DARK BROWN instead of a LIGHT BROWN. On top of that, the only thing that came out of the bottle was a very dark dye that stained my hands. Never before has this happened. I wonder if this was an error on Nava's side or if they changed their ingredients. Either way, no bueno.

First time using this I ordered it because I can’t go to salon at this time I am home bound & my husband applied it & the color took well ! Will be using it again this week !

I recently tried this shampoo and was extremely disappointed with the results. Despite its claims, it did nothing for my hair.This product is a complete waste of money and time. I wouldn't recommend it to anyone. It feels like a scam, as it fails to deliver on any of its promises

Might do ok as a light color stain but definitely doesn't cover grey roots. Won't buy again.