LAVAZZA IL Mattino Vivace 100% Pure Filter Ground Coffee Powder, 200g, Bag

Awesome classic aroma & pure south indian coffee experience!! Just need to add an extra spoon or two of powder, since this does NOT have chicory, and I like strong coffee. I have tried 40+ coffees instant & ground. This seems like ROBUSTA beans, which I love more than the "premium" over-hyped ARABICA, now will (the elite) society accept me for saying this? On opening the seal you get the punch of strong aroma, initially and if you open after every few days. The key to retaining this aroma is using an air-tight container. But after consuming for few days, there is bound to be air locked inside the jar. The volatile aromatic compounds get oxidized with air exposure and hence you get the strong aroma only when you open after not opening for a few days (of aroma accumulation inside the jar). Truly air-tight models for coffee, suck out the inside air using special lid mechanism, but those are extremely expensive. Arabica will be good for black coffee with water, with it's fruity and mild non-bitter qualities. But when used in milk, the Arabica result feels "smooth soft creamy" and "feels and smells like milk" - which I do NOT like. Also brewing Arabica milk coffee with ground powder (not instant) is somewhat a pain, you can never get a high strength taste, need to add too much powder. This problem reduces reasonably with "very dark" roasted Arabica beans that state taste profiles like nutty, chocolatey, bitter etc. Do NOT use those "speciality" "premium" "delicate" "fruity" "floral" types of Arabica in milk!! Those are for black coffee in water. Many of us like "south indian filter coffee" actually due to a part of chicory in it. But that sometimes starts feeling boring or polluted or adulterated :) and you crave for "pure" coffee. This model comes handy for those purist craving seasons. You can also mix this into your chicory-coffee blends to strengthen the coffee part, add some variety. I personally do NOT like more than 15% or max 20% of chicory, any more chicory than that I lose the coffee taste/experience, and start feeling like I am drinking chicory root instead of coffee beans. This one is not expensive as well.

It's smooth, not too bitter, and feels authentic compared to regular supermarket coffee. Price is a little on the higher side, but the quality justifies it. Perfect for those who enjoy a strong Italian style coffee

A very delightful strong aroma can be instantly smelled upon opening the packet. The taste is smooth, rich and minimally bitter and just comes out Fabulous when combined with an filter percolator Italian styled. Amazing 10/10 coffee

Nothing can beat these, classic nothing extra nothing less.. perfect taste worth the money

I fell for Srinivas' review haha - the coffee is good but it's not distinct enough, instead Matino Perfect has a more balanced taste and aroma compared to this mattino Vivace. The signature roast flavor and acidity of Lavazza was missing. I think maybe I got unlucky and got a batch that wasn't fresh, but Lavazza Crema gusto is undoubtedly the best. But for this price, not bad!